---
title: "Home security camera brands: Which brands are most popular in search?"
description: "Compare brands selling connected home security cameras. Share of Search among Ring, Eufy, Reolink, Arlo and Wyze, the home security camera brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/home-security-camera-brands"
publisher: "Brandwave"
---

# Home security camera brands: Which brands are most popular in search?

Compare brands selling connected home security cameras. Share of Search among Ring, Eufy, Reolink, Arlo and Wyze, the home security camera brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Home security camera brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ring, 39.2%

## Which brand is most popular in search among home security camera brands worldwide?

- In August 2026, Ring was the most searched among home security camera brands worldwide, with an estimated 1.4M branded searches and 39.2% estimated Share of Search within this set.
- Eufy is in 2nd place, 11.1 percentage points behind at 28.2% Share of Search.
- Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home security camera brands worldwide increased from 26.6% to 28.2%.
- Across the 11 months ending August 2026, Reolink’s estimated Share of Search among home security camera brands worldwide increased from 13.4% to 14.6%.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands worldwide decreased from 13.1% to 11%.
- Across the 11 months ending August 2026, Wyze’s estimated Share of Search among home security camera brands worldwide decreased from 7.6% to 7%.
- Across the 11 months ending August 2026, Ring’s estimated Share of Search among home security camera brands worldwide peaked at 44% in February 2026 and was lowest at 37.8% in April 2026.
- Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home security camera brands worldwide peaked at 28.6% in November 2025 and was lowest at 23.1% in February 2026.
- Across the 11 months ending August 2026, Reolink’s estimated Share of Search among home security camera brands worldwide peaked at 15.3% in July 2026 and was lowest at 12.3% in December 2025.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands worldwide peaked at 13.1% in April 2026 and was lowest at 10.3% in December 2025.
- Across the 11 months ending August 2026, Wyze’s estimated Share of Search among home security camera brands worldwide peaked at 9.5% in April 2026 and was lowest at 6.7% in June 2026.
- Across the 11 months ending August 2026, Ring held steady: its estimated Share of Search among home security camera brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ring vs Eufy: compare search popularity](/demand/global-en/compare/eufy-vs-ring-security): 39.2% against 28.2% Share of Search.
- [Ring vs Reolink: compare search popularity](/demand/global-en/compare/reolink-vs-ring-security): 39.2% against 14.6% Share of Search.
- [Ring vs Arlo: compare search popularity](/demand/global-en/compare/arlo-vs-ring-security): 39.2% against 11% Share of Search.
- [Ring vs Wyze: compare search popularity](/demand/global-en/compare/ring-security-vs-wyze): 39.2% against 7% Share of Search.
- [Eufy vs Reolink: compare search popularity](/demand/global-en/compare/eufy-vs-reolink): 28.2% against 14.6% Share of Search.
- [Eufy vs Arlo: compare search popularity](/demand/global-en/compare/arlo-vs-eufy): 28.2% against 11% Share of Search.
- [Eufy vs Wyze: compare search popularity](/demand/global-en/compare/eufy-vs-wyze): 28.2% against 7% Share of Search.
- [Reolink vs Arlo: compare search popularity](/demand/global-en/compare/arlo-vs-reolink): 14.6% against 11% Share of Search.
- [Reolink vs Wyze: compare search popularity](/demand/global-en/compare/reolink-vs-wyze): 14.6% against 7% Share of Search.
- [Arlo vs Wyze: compare search popularity](/demand/global-en/compare/arlo-vs-wyze): 11% against 7% Share of Search.

## How did search popularity change for home security camera brands worldwide in August 2026?

- In August 2026, Eufy gained estimated Share of Search among home security camera brands worldwide, from 25.5% to 28.2%.
- In August 2026, Ring lost estimated Share of Search among home security camera brands worldwide, from 40.5% to 39.2%.
- In August 2026, Reolink lost estimated Share of Search among home security camera brands worldwide, from 15.3% to 14.6%.
- Estimated monthly branded searches for Arlo worldwide fell 18% over 11 measured months, from 484K to 397K in August 2026.
- Estimated monthly branded searches for Wyze worldwide fell 11.4% over 11 measured months, from 282K to 250K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ring | 39.2% | 1.4M | +2.0% | Amazon |
| 2 | Eufy | 28.2% | 1M | +16.1% | Anker |
| 3 | Reolink | 14.6% | 524K | +0.2% | Reolink |
| 4 | Arlo | 11% | 397K | +0.8% | Arlo |
| 5 | Wyze | 7% | 250K | +1.8% | Wyze |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ring | 1.5M | 39.3% | 1 |
| Oct 2025 | Eufy | 986K | 26.6% | 2 |
| Oct 2025 | Reolink | 497K | 13.4% | 3 |
| Oct 2025 | Arlo | 484K | 13.1% | 4 |
| Oct 2025 | Wyze | 282K | 7.6% | 5 |
| Nov 2025 | Ring | 1.7M | 38.6% | 1 |
| Nov 2025 | Eufy | 1.2M | 28.6% | 2 |
| Nov 2025 | Reolink | 606K | 14% | 3 |
| Nov 2025 | Arlo | 491K | 11.4% | 4 |
| Nov 2025 | Wyze | 317K | 7.3% | 5 |
| Dec 2025 | Ring | 1.8M | 43.8% | 1 |
| Dec 2025 | Eufy | 1.1M | 26.7% | 2 |
| Dec 2025 | Reolink | 508K | 12.3% | 3 |
| Dec 2025 | Arlo | 427K | 10.3% | 4 |
| Dec 2025 | Wyze | 285K | 6.9% | 5 |
| Jan 2026 | Ring | 1.7M | 43.8% | 1 |
| Jan 2026 | Eufy | 979K | 25.2% | 2 |
| Jan 2026 | Reolink | 496K | 12.8% | 3 |
| Jan 2026 | Arlo | 426K | 11% | 4 |
| Jan 2026 | Wyze | 283K | 7.3% | 5 |
| Feb 2026 | Ring | 1.5M | 44% | 1 |
| Feb 2026 | Eufy | 802K | 23.1% | 2 |
| Feb 2026 | Arlo | 435K | 12.5% | 3 |
| Feb 2026 | Reolink | 428K | 12.3% | 4 |
| Feb 2026 | Wyze | 282K | 8.1% | 5 |
| Mar 2026 | Ring | 1.4M | 38.9% | 1 |
| Mar 2026 | Eufy | 941K | 26.8% | 2 |
| Mar 2026 | Reolink | 498K | 14.2% | 3 |
| Mar 2026 | Arlo | 426K | 12.1% | 4 |
| Mar 2026 | Wyze | 280K | 8% | 5 |
| Apr 2026 | Ring | 1.3M | 37.8% | 1 |
| Apr 2026 | Eufy | 843K | 25% | 2 |
| Apr 2026 | Reolink | 494K | 14.7% | 3 |
| Apr 2026 | Arlo | 441K | 13.1% | 4 |
| Apr 2026 | Wyze | 319K | 9.5% | 5 |
| May 2026 | Ring | 1.4M | 39.7% | 1 |
| May 2026 | Eufy | 933K | 26.4% | 2 |
| May 2026 | Reolink | 503K | 14.2% | 3 |
| May 2026 | Arlo | 412K | 11.7% | 4 |
| May 2026 | Wyze | 279K | 7.9% | 5 |
| Jun 2026 | Ring | 1.5M | 41.8% | 1 |
| Jun 2026 | Eufy | 975K | 26.3% | 2 |
| Jun 2026 | Reolink | 538K | 14.5% | 3 |
| Jun 2026 | Arlo | 398K | 10.7% | 4 |
| Jun 2026 | Wyze | 248K | 6.7% | 5 |
| Jul 2026 | Ring | 1.4M | 40.5% | 1 |
| Jul 2026 | Eufy | 872K | 25.5% | 2 |
| Jul 2026 | Reolink | 523K | 15.3% | 3 |
| Jul 2026 | Arlo | 394K | 11.5% | 4 |
| Jul 2026 | Wyze | 246K | 7.2% | 5 |
| Aug 2026 | Ring | 1.4M | 39.2% | 1 |
| Aug 2026 | Eufy | 1M | 28.2% | 2 |
| Aug 2026 | Reolink | 524K | 14.6% | 3 |
| Aug 2026 | Arlo | 397K | 11% | 4 |
| Aug 2026 | Wyze | 250K | 7% | 5 |
| Sep 2026 | Arlo | — | — | — |
| Sep 2026 | Eufy | — | — | — |
| Sep 2026 | Reolink | — | — | — |
| Sep 2026 | Ring | — | — | — |
| Sep 2026 | Wyze | — | — | — |

## What is being compared

- **Arlo**: Measured on the search terms “arlo”, “arlo camera”, “arlo com”, “arlo essential”, “arlo pro”, “arlo security”, “arlo security camera”, “arlo ultra” and “home security arlo”, summed into one figure.
- **Eufy**: Measured on the search terms “camera eufy”, “eufy”, “eufy baby monitor”, “eufy breast pump”, “eufy cam”, “eufy com”, “eufy eufycam”, “eufy home security”, “eufy homebase”, “eufy omni”, “eufy robot vacuum”, “eufy robovac”, “eufy security”, “eufy security camera”, “eufy solo cam”, “eufy solocam”, “eufy vacuum”, “eufy vacuum cleaner”, “eufy video doorbell”, “eufy x10”, “eufycam”, “home security eufy”, “security camera eufy” and “vacuum cleaner eufy”, summed into one figure.
- **Reolink**: Measured on the search terms “camera reolink”, “reolink”, “reolink argus”, “reolink com”, “reolink duo”, “reolink go”, “reolink home security”, “reolink security camera” and “reolink trackmix”, summed into one figure.
- **Ring**: Measured on the search terms “camera ring”, “home security ring”, “ring camera”, “ring com”, “ring doorbell”, “ring floodlight cam”, “ring security camera”, “ring spotlight cam” and “ring video doorbell”, summed into one figure.
- **Wyze**: Measured on the search terms “camera wyze”, “security camera wyze”, “wyze”, “wyze cam”, “wyze com”, “wyze doorbell”, “wyze floodlight”, “wyze home security” and “wyze security camera”, summed into one figure.

- [Arlo](/demand/global-en/brands/arlo)
- [Eufy](/demand/global-en/brands/eufy)
- [Reolink](/demand/global-en/brands/reolink)
- [Ring](/demand/global-en/brands/ring-security)
- [Wyze](/demand/global-en/brands/wyze)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among home security camera brands worldwide?

In August 2026, Ring was the most searched among home security camera brands worldwide, with an estimated 1.4M branded searches and 39.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Home security camera brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/home-security-camera-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/home-security-camera-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.