---
title: "Home printer brands: Which brands are most popular in search?"
description: "Compare brands that offer printers for home and small office use. Share of Search among Epson, Canon, HP, Brother and Lexmark, the home printer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/home-printer-brands"
publisher: "Brandwave"
---

# Home printer brands: Which brands are most popular in search?

Compare brands that offer printers for home and small office use. Share of Search among Epson, Canon, HP, Brother and Lexmark, the home printer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Home printer brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Epson, 54.3%

## Which brand is most popular in search among home printer brands worldwide?

- In August 2026, Epson was the most searched among home printer brands worldwide, with an estimated 1.1M branded searches and 54.3% estimated Share of Search within this set.
- Canon is in 2nd place, 37.1 percentage points behind at 17.2% Share of Search.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among home printer brands worldwide increased from 52.9% to 54.3%.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among home printer brands worldwide increased from 15.2% to 17.2%.
- Across the 11 months ending August 2026, HP’s estimated Share of Search among home printer brands worldwide decreased from 19.1% to 15.3%.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among home printer brands worldwide increased from 9.2% to 10.6%.
- Across the 11 months ending August 2026, Lexmark’s estimated Share of Search among home printer brands worldwide decreased from 3.5% to 2.6%.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among home printer brands worldwide peaked at 56.1% in June 2026 and was lowest at 52.9% in February 2026.
- Across the 11 months ending August 2026, Canon’s estimated Share of Search among home printer brands worldwide peaked at 17.2% in August 2026 and was lowest at 15% in April 2026.
- Across the 11 months ending August 2026, Brother’s estimated Share of Search among home printer brands worldwide peaked at 10.9% in July 2026 and was lowest at 9.1% in November 2025.
- Across the 11 months ending August 2026, Lexmark’s estimated Share of Search among home printer brands worldwide peaked at 3.5% in October 2025 and was lowest at 2.5% in July 2026.
- Across the 11 months ending August 2026, Canon rose from 3rd to 2nd among home printer brands worldwide.
- Across the 11 months ending August 2026, HP fell from 2nd to 3rd among home printer brands worldwide.

## Compare search popularity between leading brands

- [Epson vs Canon: compare search popularity](/demand/global-en/compare/canon-vs-epson): 54.3% against 17.2% Share of Search.
- [Epson vs HP: compare search popularity](/demand/global-en/compare/epson-vs-hp): 54.3% against 15.3% Share of Search.
- [Epson vs Brother: compare search popularity](/demand/global-en/compare/brother-vs-epson): 54.3% against 10.6% Share of Search.
- [Epson vs Lexmark: compare search popularity](/demand/global-en/compare/epson-vs-lexmark): 54.3% against 2.6% Share of Search.
- [Canon vs HP: compare search popularity](/demand/global-en/compare/canon-vs-hp): 17.2% against 15.3% Share of Search.
- [Canon vs Brother: compare search popularity](/demand/global-en/compare/brother-vs-canon): 17.2% against 10.6% Share of Search.
- [Canon vs Lexmark: compare search popularity](/demand/global-en/compare/canon-vs-lexmark): 17.2% against 2.6% Share of Search.
- [HP vs Brother: compare search popularity](/demand/global-en/compare/brother-vs-hp): 15.3% against 10.6% Share of Search.
- [HP vs Lexmark: compare search popularity](/demand/global-en/compare/hp-vs-lexmark): 15.3% against 2.6% Share of Search.
- [Brother vs Lexmark: compare search popularity](/demand/global-en/compare/brother-vs-lexmark): 10.6% against 2.6% Share of Search.

## How did search popularity change for home printer brands worldwide in August 2026?

- HP’s estimated Share of Search among home printer brands worldwide has lost ground for 3 months in a row, from 16.6% to 15.3% in August 2026.
- Estimated monthly branded searches for Brother worldwide rose 15.8% over 11 measured months, from 190K to 220K in August 2026.
- Estimated monthly branded searches for Canon worldwide rose 12.9% over 11 measured months, from 315K to 356K in August 2026.
- Estimated monthly branded searches for Lexmark worldwide fell 27.4% over 11 measured months, from 73K to 53K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Epson | 54.3% | 1.1M | +2.7% | Epson |
| 2 | Canon | 17.2% | 356K | +4.9% | Canon |
| 3 | HP | 15.3% | 316K | +0.9% | HP |
| 4 | Brother | 10.6% | 220K | 0.0% | Brother |
| 5 | Lexmark | 2.6% | 53K | +4.5% | Lexmark |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Epson | 1.1M | 52.9% | 1 |
| Oct 2025 | HP | 396K | 19.1% | 2 |
| Oct 2025 | Canon | 315K | 15.2% | 3 |
| Oct 2025 | Brother | 190K | 9.2% | 4 |
| Oct 2025 | Lexmark | 73K | 3.5% | 5 |
| Nov 2025 | Epson | 1.1M | 54.5% | 1 |
| Nov 2025 | HP | 379K | 18.4% | 2 |
| Nov 2025 | Canon | 311K | 15.1% | 3 |
| Nov 2025 | Brother | 187K | 9.1% | 4 |
| Nov 2025 | Lexmark | 59.8K | 2.9% | 5 |
| Dec 2025 | Epson | 1.1M | 53.3% | 1 |
| Dec 2025 | HP | 386K | 19.1% | 2 |
| Dec 2025 | Canon | 311K | 15.4% | 3 |
| Dec 2025 | Brother | 187K | 9.2% | 4 |
| Dec 2025 | Lexmark | 59.7K | 3% | 5 |
| Jan 2026 | Epson | 1.3M | 54.4% | 1 |
| Jan 2026 | HP | 391K | 16.7% | 2 |
| Jan 2026 | Canon | 376K | 16% | 3 |
| Jan 2026 | Brother | 228K | 9.7% | 4 |
| Jan 2026 | Lexmark | 73.1K | 3.1% | 5 |
| Feb 2026 | Epson | 1M | 52.9% | 1 |
| Feb 2026 | HP | 374K | 19% | 2 |
| Feb 2026 | Canon | 308K | 15.6% | 3 |
| Feb 2026 | Brother | 184K | 9.3% | 4 |
| Feb 2026 | Lexmark | 62.1K | 3.2% | 5 |
| Mar 2026 | Epson | 1.1M | 53.6% | 1 |
| Mar 2026 | HP | 374K | 18.8% | 2 |
| Mar 2026 | Canon | 308K | 15.4% | 3 |
| Mar 2026 | Brother | 182K | 9.1% | 4 |
| Mar 2026 | Lexmark | 62K | 3.1% | 5 |
| Apr 2026 | Epson | 1M | 53.6% | 1 |
| Apr 2026 | HP | 371K | 19% | 2 |
| Apr 2026 | Canon | 294K | 15% | 3 |
| Apr 2026 | Brother | 184K | 9.4% | 4 |
| Apr 2026 | Lexmark | 59.7K | 3.1% | 5 |
| May 2026 | Epson | 1M | 55.5% | 1 |
| May 2026 | HP | 312K | 16.6% | 2 |
| May 2026 | Canon | 291K | 15.5% | 3 |
| May 2026 | Brother | 184K | 9.8% | 4 |
| May 2026 | Lexmark | 50.7K | 2.7% | 5 |
| Jun 2026 | Epson | 1.1M | 56.1% | 1 |
| Jun 2026 | HP | 313K | 16.2% | 2 |
| Jun 2026 | Canon | 294K | 15.2% | 3 |
| Jun 2026 | Brother | 184K | 9.5% | 4 |
| Jun 2026 | Lexmark | 59.8K | 3.1% | 5 |
| Jul 2026 | Epson | 1.1M | 54.2% | 1 |
| Jul 2026 | Canon | 339K | 16.8% | 2 |
| Jul 2026 | HP | 313K | 15.5% | 3 |
| Jul 2026 | Brother | 220K | 10.9% | 4 |
| Jul 2026 | Lexmark | 50.7K | 2.5% | 5 |
| Aug 2026 | Epson | 1.1M | 54.3% | 1 |
| Aug 2026 | Canon | 356K | 17.2% | 2 |
| Aug 2026 | HP | 316K | 15.3% | 3 |
| Aug 2026 | Brother | 220K | 10.6% | 4 |
| Aug 2026 | Lexmark | 53K | 2.6% | 5 |
| Sep 2026 | Brother | — | — | — |
| Sep 2026 | Canon | — | — | — |
| Sep 2026 | Epson | — | — | — |
| Sep 2026 | HP | — | — | — |
| Sep 2026 | Lexmark | — | — | — |

## What is being compared

- **Brother**: Measured on the search terms “brother com”, “brother printer” and “printer brother”, summed into one figure.
- **Canon**: Measured on the search terms “canon pixma”, “canon printer”, “global canon” and “printer canon”, summed into one figure.
- **Epson**: Measured on the search terms “epson”, “epson com”, “epson ecotank”, “epson printer” and “printer epson”, summed into one figure.
- **HP**: Measured on the search terms “hp com”, “hp envy printer”, “hp printer” and “printer hp”, summed into one figure.
- **Lexmark**: Measured on the search terms “lexmark”, “lexmark com” and “lexmark printer”, summed into one figure.

- [Brother](/demand/global-en/brands/brother)
- [Canon](/demand/global-en/brands/canon)
- [Epson](/demand/global-en/brands/epson)
- [HP](/demand/global-en/brands/hp)
- [Lexmark](/demand/global-en/brands/lexmark)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among home printer brands worldwide?

In August 2026, Epson was the most searched among home printer brands worldwide, with an estimated 1.1M branded searches and 54.3% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Home printer brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/home-printer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/home-printer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.