--- title: "Bowflex vs Rogue Fitness: Which is searched more?" description: "Is Bowflex or Rogue Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home gym equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/home-gym-equipment-brands/compare/bowflex-vs-rogue-fitness" publisher: "Brandwave" --- # Bowflex vs Rogue Fitness: Which is searched more? Is Bowflex or Rogue Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home gym equipment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bowflex and Rogue Fitness - **Competitive set**: Home gym equipment brands - **Market**: Global - **Month measured**: Sep 2026 - **Bowflex Share of Search**: 23.3% - **Rogue Fitness Share of Search**: 28.4% ## Is Bowflex or Rogue Fitness more popular in search? - In September 2026, Rogue Fitness had more branded searches than Bowflex among home gym equipment brands worldwide. Rogue Fitness had about 110,000 branded searches, while Bowflex had 90,500. Rogue Fitness made up 28.4% of all home gym equipment brand searches we track, and Bowflex accounted for 23.3%. - Rogue Fitness was ahead of Bowflex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bowflex’s share of searches among home gym equipment brands worldwide moved from 24.4% to 23.3%, and its estimated monthly branded searches held steady at 90.5K. - Across the 12 months ending September 2026, Rogue Fitness’ share of searches among home gym equipment brands worldwide moved from 29.7% to 28.4%, and its estimated monthly branded searches held steady at 110K. ## Top home gym equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bowflex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rogue Fitness was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bowflex and Rogue Fitness were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rep Fitness | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Bowflex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Rogue Fitness | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Force USA | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Titan Fitness | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Body-Solid | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about home gym equipment brands - Asked ChatGPT "Which home gym equipment brand should I buy?": 1. Rep Fitness, 2. Rogue Fitness - Asked ChatGPT "What are the best home gym equipment brands?": 1. Rep Fitness, 2. Rogue Fitness, 3. Titan Fitness, 4. Body-Solid, 5. Bowflex, 6. Force USA - Asked ChatGPT "What's the best home gym equipment brand for full body workouts?": 1. Rep Fitness, 2. Bowflex, 3. Force USA, 4. Titan Fitness - Searched Google, AI Overview "best home gym equipment": 1. Rep Fitness, 2. Force USA, 3. Bowflex - Searched Google, AI Overview "home workout equipment": 1. Bowflex Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for home gym equipment brands worldwide in September 2026? - In September 2026, Bowflex gained share of searches among home gym equipment brands worldwide, from 21.7% to 23.3%. - In September 2026, Rogue Fitness lost share of searches among home gym equipment brands worldwide, from 32.4% to 28.4%. ## Month by month | Month | Bowflex estimated searches | Bowflex Share of Search | Bowflex rank | Rogue Fitness estimated searches | Rogue Fitness Share of Search | Rogue Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 24.4% | 2 | 110K | 29.7% | 1 | | Nov 2025 | 110K | 20.1% | 3 | 165K | 30.1% | 1 | | Dec 2025 | 110K | 24.4% | 2 | 135K | 30% | 1 | | Jan 2026 | 110K | 24.2% | 2 | 135K | 29.7% | 1 | | Feb 2026 | 90.5K | 24.2% | 2 | 110K | 29.5% | 1 | | Mar 2026 | 90.5K | 21.8% | 2 | 135K | 32.6% | 1 | | Apr 2026 | 90.5K | 22.8% | 2 | 135K | 34.1% | 1 | | May 2026 | 90.5K | 21.1% | 2 | 135K | 31.4% | 1 | | Jun 2026 | 74K | 19.5% | 2 | 135K | 35.5% | 1 | | Jul 2026 | 90.5K | 22.8% | 2 | 135K | 34.1% | 1 | | Aug 2026 | 90.5K | 21.7% | 2 | 135K | 32.4% | 1 | | Sep 2026 | 90.5K | 23.3% | 2 | 110K | 28.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bowflex’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bowflex**: Measured on the search term “bowflex”. - **Rogue Fitness**: Measured on the search term “rogue fitness”. - [Bowflex profile](/demand/global-en/brands/bowflex) - [Rogue Fitness profile](/demand/global-en/brands/rogue-fitness) - [All home gym equipment brands worldwide](/demand/global-en/categories/home-gym-equipment-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bowflex or Rogue Fitness more popular in search? In September 2026, Rogue Fitness had more branded searches than Bowflex among home gym equipment brands worldwide. Rogue Fitness had about 110,000 branded searches, while Bowflex had 90,500. Rogue Fitness made up 28.4% of all home gym equipment brand searches we track, and Bowflex accounted for 23.3%. ## Cite this page Brandwave. "Bowflex vs Rogue Fitness: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/home-gym-equipment-brands/compare/bowflex-vs-rogue-fitness This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/home-gym-equipment-brands/compare/bowflex-vs-rogue-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.