---
title: "Home espresso machine brands: Which brands are most popular in search?"
description: "Compare brands that offer espresso machines for the home. Share of Search among De'Longhi, Breville, Gaggia, Lelit and Profitec, the home espresso machine brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/home-espresso-machine-brands"
publisher: "Brandwave"
---

# Home espresso machine brands: Which brands are most popular in search?

Compare brands that offer espresso machines for the home. Share of Search among De'Longhi, Breville, Gaggia, Lelit and Profitec, the home espresso machine brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Home espresso machine brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: De'Longhi, 55.1%

## Which brand is most popular in search among home espresso machine brands worldwide?

- In August 2026, De'Longhi was the most searched among home espresso machine brands worldwide, with an estimated 1.4M branded searches and 55.1% estimated Share of Search within this set.
- Breville is in 2nd place, 22.9 percentage points behind at 32.2% Share of Search.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among home espresso machine brands worldwide decreased from 58.8% to 55.1%.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among home espresso machine brands worldwide increased from 29.3% to 32.2%.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among home espresso machine brands worldwide peaked at 58.8% in October 2025 and was lowest at 53.5% in July 2026.
- Across the 11 months ending August 2026, Breville’s estimated Share of Search among home espresso machine brands worldwide peaked at 35.5% in December 2025 and was lowest at 29.3% in October 2025.
- Across the 11 months ending August 2026, Gaggia’s estimated Share of Search among home espresso machine brands worldwide peaked at 6.3% in March 2026 and was lowest at 4.3% in December 2025.
- Across the 11 months ending August 2026, Lelit’s estimated Share of Search among home espresso machine brands worldwide peaked at 4.8% in March 2026 and was lowest at 3.5% in December 2025.
- Across the 11 months ending August 2026, Gaggia, Lelit and Profitec held steady: their estimated Share of Search among home espresso machine brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [De'Longhi vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-delonghi): 55.1% against 32.2% Share of Search.
- [De'Longhi vs Gaggia: compare search popularity](/demand/global-en/compare/delonghi-vs-gaggia): 55.1% against 5.6% Share of Search.
- [De'Longhi vs Lelit: compare search popularity](/demand/global-en/compare/delonghi-vs-lelit): 55.1% against 4.1% Share of Search.
- [De'Longhi vs Profitec: compare search popularity](/demand/global-en/compare/delonghi-vs-profitec): 55.1% against 3% Share of Search.
- [Breville vs Gaggia: compare search popularity](/demand/global-en/compare/breville-vs-gaggia): 32.2% against 5.6% Share of Search.
- [Breville vs Lelit: compare search popularity](/demand/global-en/compare/breville-vs-lelit): 32.2% against 4.1% Share of Search.
- [Breville vs Profitec: compare search popularity](/demand/global-en/compare/breville-vs-profitec): 32.2% against 3% Share of Search.
- [Gaggia vs Lelit: compare search popularity](/demand/global-en/compare/gaggia-vs-lelit): 5.6% against 4.1% Share of Search.
- [Gaggia vs Profitec: compare search popularity](/demand/global-en/compare/gaggia-vs-profitec): 5.6% against 3% Share of Search.
- [Lelit vs Profitec: compare search popularity](/demand/global-en/compare/lelit-vs-profitec): 4.1% against 3% Share of Search.

## How did search popularity change for home espresso machine brands worldwide in August 2026?

- In August 2026, De'Longhi gained estimated Share of Search among home espresso machine brands worldwide, from 53.5% to 55.1%.
- In August 2026, Breville lost estimated Share of Search among home espresso machine brands worldwide, from 34.6% to 32.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | De'Longhi | 55.1% | 1.4M | +10.5% | De'Longhi |
| 2 | Breville | 32.2% | 845K | -0.3% | Breville |
| 3 | Gaggia | 5.6% | 147K | +13.1% | Gaggia |
| 4 | Lelit | 4.1% | 107K | +13.2% | Breville |
| 5 | Profitec | 3% | 78.2K | +16.2% | Profitec |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | De'Longhi | 1.6M | 58.8% | 1 |
| Oct 2025 | Breville | 820K | 29.3% | 2 |
| Oct 2025 | Gaggia | 144K | 5.2% | 3 |
| Oct 2025 | Lelit | 114K | 4.1% | 4 |
| Oct 2025 | Profitec | 72.4K | 2.6% | 5 |
| Nov 2025 | De'Longhi | 2.3M | 56.2% | 1 |
| Nov 2025 | Breville | 1.4M | 33.3% | 2 |
| Nov 2025 | Gaggia | 186K | 4.6% | 3 |
| Nov 2025 | Lelit | 148K | 3.6% | 4 |
| Nov 2025 | Profitec | 94.4K | 2.3% | 5 |
| Dec 2025 | De'Longhi | 2.1M | 54.2% | 1 |
| Dec 2025 | Breville | 1.3M | 35.5% | 2 |
| Dec 2025 | Gaggia | 164K | 4.3% | 3 |
| Dec 2025 | Lelit | 131K | 3.5% | 4 |
| Dec 2025 | Profitec | 94.9K | 2.5% | 5 |
| Jan 2026 | De'Longhi | 1.7M | 54.6% | 1 |
| Jan 2026 | Breville | 1.1M | 33.4% | 2 |
| Jan 2026 | Gaggia | 159K | 5% | 3 |
| Jan 2026 | Lelit | 140K | 4.4% | 4 |
| Jan 2026 | Profitec | 82.9K | 2.6% | 5 |
| Feb 2026 | De'Longhi | 1.3M | 55.6% | 1 |
| Feb 2026 | Breville | 759K | 31.7% | 2 |
| Feb 2026 | Gaggia | 130K | 5.4% | 3 |
| Feb 2026 | Lelit | 107K | 4.5% | 4 |
| Feb 2026 | Profitec | 67.3K | 2.8% | 5 |
| Mar 2026 | De'Longhi | 1.4M | 55.1% | 1 |
| Mar 2026 | Breville | 765K | 30.6% | 2 |
| Mar 2026 | Gaggia | 159K | 6.3% | 3 |
| Mar 2026 | Lelit | 120K | 4.8% | 4 |
| Mar 2026 | Profitec | 77.5K | 3.1% | 5 |
| Apr 2026 | De'Longhi | 1.4M | 55.5% | 1 |
| Apr 2026 | Breville | 768K | 31% | 2 |
| Apr 2026 | Gaggia | 152K | 6.1% | 3 |
| Apr 2026 | Lelit | 114K | 4.6% | 4 |
| Apr 2026 | Profitec | 67.8K | 2.7% | 5 |
| May 2026 | De'Longhi | 1.4M | 56.2% | 1 |
| May 2026 | Breville | 768K | 31.3% | 2 |
| May 2026 | Gaggia | 130K | 5.3% | 3 |
| May 2026 | Lelit | 107K | 4.4% | 4 |
| May 2026 | Profitec | 68.7K | 2.8% | 5 |
| Jun 2026 | De'Longhi | 1.3M | 55.3% | 1 |
| Jun 2026 | Breville | 775K | 32.1% | 2 |
| Jun 2026 | Gaggia | 130K | 5.4% | 3 |
| Jun 2026 | Lelit | 99K | 4.1% | 4 |
| Jun 2026 | Profitec | 76.6K | 3.2% | 5 |
| Jul 2026 | De'Longhi | 1.3M | 53.5% | 1 |
| Jul 2026 | Breville | 848K | 34.6% | 2 |
| Jul 2026 | Gaggia | 130K | 5.3% | 3 |
| Jul 2026 | Lelit | 94.6K | 3.9% | 4 |
| Jul 2026 | Profitec | 67.3K | 2.7% | 5 |
| Aug 2026 | De'Longhi | 1.4M | 55.1% | 1 |
| Aug 2026 | Breville | 845K | 32.2% | 2 |
| Aug 2026 | Gaggia | 147K | 5.6% | 3 |
| Aug 2026 | Lelit | 107K | 4.1% | 4 |
| Aug 2026 | Profitec | 78.2K | 3% | 5 |
| Sep 2026 | Breville | — | — | — |
| Sep 2026 | De'Longhi | — | — | — |
| Sep 2026 | Gaggia | — | — | — |
| Sep 2026 | Lelit | — | — | — |
| Sep 2026 | Profitec | — | — | — |

## What is being compared

- **Breville**: Measured on the search terms “breville”, “breville barista express”, “breville barista touch”, “breville coffee machine”, “breville com”, “breville dual boiler”, “breville espresso machine” and “breville oracle”, summed into one figure.
- **De'Longhi**: Measured on the search terms “de longhi”, “de'longhi”, “de'longhi espresso machine”, “delonghi coffee machine”, “delonghi com”, “delonghi dedica”, “delonghi dinamica”, “delonghi eletta”, “delonghi la specialista” and “delonghi magnifica”, summed into one figure.
- **Gaggia**: Measured on the search terms “gaggia”, “gaggia cadorna”, “gaggia classic”, “gaggia coffee machine”, “gaggia com”, “gaggia espresso machine” and “gaggia magenta”, summed into one figure.
- **Lelit**: Measured on the search terms “coffee machine lelit”, “lelit”, “lelit bianca”, “lelit coffee machine”, “lelit com”, “lelit elizabeth”, “lelit espresso machine” and “lelit mara”, summed into one figure.
- **Profitec**: Measured on the search terms “coffee machine profitec”, “espresso machine profitec”, “profitec”, “profitec coffee machine”, “profitec espresso”, “profitec go” and “profitec pro”, summed into one figure.

- [Breville](/demand/global-en/brands/breville)
- [De'Longhi](/demand/global-en/brands/delonghi)
- [Gaggia](/demand/global-en/brands/gaggia)
- [Lelit](/demand/global-en/brands/lelit)
- [Profitec](/demand/global-en/brands/profitec)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among home espresso machine brands worldwide?

In August 2026, De'Longhi was the most searched among home espresso machine brands worldwide, with an estimated 1.4M branded searches and 55.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Home espresso machine brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/home-espresso-machine-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/home-espresso-machine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.