---
title: "Haier vs LG: Which is searched more?"
description: "Which is more popular in search, Haier or LG? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/home-appliance-brands/compare/haier-vs-lg"
publisher: "Brandwave"
---

# Haier vs LG: Which is searched more?

Which is more popular in search, Haier or LG? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Haier and LG
- **Competitive set**: Home appliance brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Haier Share of Search**: 8.9%
- **LG Share of Search**: 9.3%

## Which is more popular in search, Haier or LG?

- In September 2026, Haier and LG were level on Share of Search among home appliance brands worldwide, with an estimated 368K versus 386K branded searches, at 8.9% and 9.3% estimated Share of Search.
- The lead changed hands 4 times in the 12 months ending September 2026: Haier took it in November 2025, LG took it in January 2026, Haier took it in April 2026, LG took it in August 2026.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among home appliance brands worldwide moved from 10.1% to 8.9%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among home appliance brands worldwide moved from 10.6% to 9.3%, and its estimated monthly branded searches moved from 472K to 386K.

## How did search popularity change for home appliance brands worldwide in September 2026?

- In September 2026, LG lost estimated Share of Search among home appliance brands worldwide, from 11.4% to 9.3%.
- Estimated monthly branded searches for Haier worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.

## Month by month

| Month | Haier estimated searches | Haier Share of Search | Haier rank | LG estimated searches | LG Share of Search | LG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 10.1% | 5 | 472K | 10.6% | 4 |
| Nov 2025 | 450K | 8.4% | 4 | 395K | 7.3% | 5 |
| Dec 2025 | 550K | 11.8% | 4 | 390K | 8.4% | 5 |
| Jan 2026 | 450K | 9.7% | 5 | 472K | 10.2% | 4 |
| Feb 2026 | 368K | 9.3% | 5 | 472K | 12% | 3 |
| Mar 2026 | 450K | 10.1% | 5 | 572K | 12.9% | 3 |
| Apr 2026 | 550K | 13.3% | 3 | 390K | 9.4% | 5 |
| May 2026 | 550K | 13.3% | 3 | 390K | 9.4% | 5 |
| Jun 2026 | 550K | 13.3% | 4 | 390K | 9.5% | 5 |
| Jul 2026 | 450K | 11.5% | 4 | 390K | 10% | 5 |
| Aug 2026 | 368K | 8.9% | 5 | 472K | 11.4% | 3 |
| Sep 2026 | 368K | 8.9% | 5 | 386K | 9.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Haier’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Haier**: Measured on the search term “haier”.
- **LG**: Measured on the search terms “lg com” and “lg washing machine”, summed into one figure.

- [Haier profile](/demand/global-en/brands/haier)
- [LG profile](/demand/global-en/brands/lg)
- [All home appliance brands worldwide](/demand/global-en/categories/home-appliance-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Haier or LG?

In September 2026, Haier and LG were level on Share of Search among home appliance brands worldwide, with an estimated 368K versus 386K branded searches, at 8.9% and 9.3% estimated Share of Search.

## Cite this page

Brandwave. "Haier vs LG: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/home-appliance-brands/compare/haier-vs-lg

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/home-appliance-brands/compare/haier-vs-lg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.