---
title: "Beko vs Samsung: Which is searched more?"
description: "Which is more popular in search, Beko or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/home-appliance-brands/compare/beko-vs-samsung"
publisher: "Brandwave"
---

# Beko vs Samsung: Which is searched more?

Which is more popular in search, Beko or Samsung? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Beko and Samsung
- **Competitive set**: Home appliance brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Beko Share of Search**: 10.9%
- **Samsung Share of Search**: 3.6%

## Which is more popular in search, Beko or Samsung?

- In September 2026, Beko had more branded searches than Samsung among home appliance brands worldwide. Beko was estimated to have 450K branded searches compared to Samsung’s 151K, and held a 10.9% Share of Search versus Samsung’s 3.6%.
- Beko was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among home appliance brands worldwide moved from 12.3% to 10.9%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among home appliance brands worldwide moved from 3.4% to 3.6%, and its estimated monthly branded searches held steady at 151K.

## How did search popularity change for home appliance brands worldwide in September 2026?

- In September 2026, Samsung lost estimated Share of Search among home appliance brands worldwide, from 4.2% to 3.6%.
- In September 2026, Beko rose from 4th to 3rd among home appliance brands worldwide.

## Month by month

| Month | Beko estimated searches | Beko Share of Search | Beko rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 12.3% | 3 | 151K | 3.4% | 6 |
| Nov 2025 | 550K | 10.2% | 3 | 185K | 3.4% | 6 |
| Dec 2025 | 550K | 11.8% | 3 | 151K | 3.2% | 7 |
| Jan 2026 | 550K | 11.9% | 3 | 151K | 3.2% | 6 |
| Feb 2026 | 450K | 11.4% | 4 | 176K | 4.4% | 6 |
| Mar 2026 | 450K | 10.1% | 4 | 176K | 4% | 6 |
| Apr 2026 | 450K | 10.8% | 4 | 151K | 3.6% | 6 |
| May 2026 | 450K | 10.8% | 4 | 151K | 3.6% | 6 |
| Jun 2026 | 550K | 13.3% | 3 | 151K | 3.6% | 6 |
| Jul 2026 | 550K | 14% | 3 | 176K | 4.5% | 6 |
| Aug 2026 | 450K | 10.9% | 4 | 176K | 4.2% | 6 |
| Sep 2026 | 450K | 10.9% | 3 | 151K | 3.6% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Beko’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Beko**: Measured on the search term “beko”.
- **Samsung**: Measured on the search terms “samsung com” and “samsung washer”, summed into one figure.

- [Beko profile](/demand/global-en/brands/beko)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All home appliance brands worldwide](/demand/global-en/categories/home-appliance-brands): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Beko or Samsung?

In September 2026, Beko had more branded searches than Samsung among home appliance brands worldwide. Beko was estimated to have 450K branded searches compared to Samsung’s 151K, and held a 10.9% Share of Search versus Samsung’s 3.6%.

## Cite this page

Brandwave. "Beko vs Samsung: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/home-appliance-brands/compare/beko-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/home-appliance-brands/compare/beko-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.