---
title: "Home appliance brands: Which are searched most?"
description: "Compare the brands people buy fridges, washing machines, dishwashers and ovens from. Share of Search among Electrolux, Smeg, Beko, LG, Haier, Samsung, Miele, Westinghouse, Fisher & Paykel and Bosch, the home appliance brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/home-appliance-brands"
publisher: "Brandwave"
---

# Home appliance brands: Which are searched most?

Compare the brands people buy fridges, washing machines, dishwashers and ovens from. Share of Search among Electrolux, Smeg, Beko, LG, Haier, Samsung, Miele, Westinghouse, Fisher & Paykel and Bosch, the home appliance brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Home appliance brands
- **Market**: Global
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Electrolux, 36.3%

## Which brand is most popular in search among home appliance brands worldwide?

- In September 2026, Electrolux was the most searched among home appliance brands worldwide, with an estimated 1.5M branded searches and 36.3% estimated Share of Search within this set.
- Smeg is in 2nd place, 11.5 percentage points behind at 24.8% Share of Search.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among home appliance brands worldwide increased from 33.7% to 36.3%.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among home appliance brands worldwide increased from 23.5% to 24.8%.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among home appliance brands worldwide decreased from 12.3% to 10.9%.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among home appliance brands worldwide decreased from 10.6% to 9.3%.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among home appliance brands worldwide decreased from 10.1% to 8.9%.
- Across the 12 months ending September 2026, Electrolux’s estimated Share of Search among home appliance brands worldwide peaked at 41.6% in November 2025 and was lowest at 30.9% in February 2026.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among home appliance brands worldwide peaked at 26.5% in January 2026 and was lowest at 17.8% in June 2026.
- Across the 12 months ending September 2026, Beko’s estimated Share of Search among home appliance brands worldwide peaked at 14% in July 2026 and was lowest at 10.1% in March 2026.
- Across the 12 months ending September 2026, LG’s estimated Share of Search among home appliance brands worldwide peaked at 12.9% in March 2026 and was lowest at 7.3% in November 2025.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among home appliance brands worldwide peaked at 13.3% in June 2026 and was lowest at 8.4% in November 2025.
- Across the 12 months ending September 2026, Samsung’s estimated Share of Search among home appliance brands worldwide peaked at 4.5% in July 2026 and was lowest at 3.2% in December 2025.
- Across the 12 months ending September 2026, Miele’s estimated Share of Search among home appliance brands worldwide peaked at 3.6% in December 2025 and was lowest at 2.5% in October 2025.
- Across the 12 months ending September 2026, Miele rose from 8th to 7th among home appliance brands worldwide.
- Across the 12 months ending September 2026, Westinghouse fell from 7th to 8th among home appliance brands worldwide.
- Across the 12 months ending September 2026, Samsung, Fisher & Paykel and Bosch held steady: their estimated Share of Search among home appliance brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Electrolux vs Smeg: compare search popularity](/demand/global-en/compare/electrolux-vs-smeg): 36.3% against 24.8% Share of Search.
- [Electrolux vs Beko: compare search popularity](/demand/global-en/compare/beko-vs-electrolux): 36.3% against 10.9% Share of Search.
- [Electrolux vs LG: compare search popularity](/demand/global-en/compare/electrolux-vs-lg): 36.3% against 9.3% Share of Search.
- [Electrolux vs Haier: compare search popularity](/demand/global-en/compare/electrolux-vs-haier): 36.3% against 8.9% Share of Search.
- [Smeg vs Beko: compare search popularity](/demand/global-en/compare/beko-vs-smeg): 24.8% against 10.9% Share of Search.
- [Smeg vs LG: compare search popularity](/demand/global-en/compare/lg-vs-smeg): 24.8% against 9.3% Share of Search.
- [Smeg vs Haier: compare search popularity](/demand/global-en/compare/haier-vs-smeg): 24.8% against 8.9% Share of Search.
- [Beko vs LG: compare search popularity](/demand/global-en/compare/beko-vs-lg): 10.9% against 9.3% Share of Search.
- [Beko vs Haier: compare search popularity](/demand/global-en/compare/beko-vs-haier): 10.9% against 8.9% Share of Search.
- [LG vs Haier: compare search popularity](/demand/global-en/compare/haier-vs-lg): 9.3% against 8.9% Share of Search.

## How did search popularity change for home appliance brands worldwide in September 2026?

- In September 2026, Smeg gained estimated Share of Search among home appliance brands worldwide, from 21.7% to 24.8%.
- In September 2026, LG lost estimated Share of Search among home appliance brands worldwide, from 11.4% to 9.3%.
- In September 2026, Miele lost estimated Share of Search among home appliance brands worldwide, from 3.3% to 2.7%.
- In September 2026, Samsung lost estimated Share of Search among home appliance brands worldwide, from 4.2% to 3.6%.
- In September 2026, Beko rose from 4th to 3rd among home appliance brands worldwide.
- Estimated monthly branded searches for Westinghouse worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
- Estimated monthly branded searches for Haier worldwide fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
- Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Electrolux | 36.3% | 1.5M | 0.0% | Electrolux Group |
| 2 | Smeg | 24.8% | 1M | +13.9% | Smeg |
| 3 | Beko | 10.9% | 450K | 0.0% | Beko |
| 4 | LG | 9.3% | 386K | -18.2% | LG |
| 5 | Haier | 8.9% | 368K | 0.0% | Haier |
| 6 | Samsung | 3.6% | 151K | -14.2% | Samsung |
| 7 | Miele | 2.7% | 111K | -18.4% | Miele |
| 8 | Westinghouse | 2.7% | 110K | 0.0% | Electrolux Group |
| 9 | Fisher & Paykel | 0.66% | 27.1K | 0.0% | Fisher & Paykel |
| 10 | Bosch | 0.09% | 3.6K | 0.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Electrolux | 1.5M | 33.7% | 1 |
| Oct 2025 | Smeg | 1M | 23.5% | 2 |
| Oct 2025 | Beko | 550K | 12.3% | 3 |
| Oct 2025 | LG | 472K | 10.6% | 4 |
| Oct 2025 | Haier | 450K | 10.1% | 5 |
| Oct 2025 | Samsung | 151K | 3.4% | 6 |
| Oct 2025 | Westinghouse | 135K | 3% | 7 |
| Oct 2025 | Miele | 111K | 2.5% | 8 |
| Oct 2025 | Fisher & Paykel | 33.1K | 0.74% | 9 |
| Oct 2025 | Bosch | 4.4K | 0.1% | 10 |
| Nov 2025 | Electrolux | 2.2M | 41.6% | 1 |
| Nov 2025 | Smeg | 1.2M | 22.7% | 2 |
| Nov 2025 | Beko | 550K | 10.2% | 3 |
| Nov 2025 | Haier | 450K | 8.4% | 4 |
| Nov 2025 | LG | 395K | 7.3% | 5 |
| Nov 2025 | Samsung | 185K | 3.4% | 6 |
| Nov 2025 | Miele | 166K | 3.1% | 7 |
| Nov 2025 | Westinghouse | 135K | 2.5% | 8 |
| Nov 2025 | Fisher & Paykel | 33.1K | 0.62% | 9 |
| Nov 2025 | Bosch | 4.4K | 0.08% | 10 |
| Dec 2025 | Electrolux | 1.5M | 32.3% | 1 |
| Dec 2025 | Smeg | 1.2M | 25.8% | 2 |
| Dec 2025 | Beko | 550K | 11.8% | 3 |
| Dec 2025 | Haier | 550K | 11.8% | 4 |
| Dec 2025 | LG | 390K | 8.4% | 5 |
| Dec 2025 | Miele | 166K | 3.6% | 6 |
| Dec 2025 | Samsung | 151K | 3.2% | 7 |
| Dec 2025 | Westinghouse | 110K | 2.4% | 8 |
| Dec 2025 | Fisher & Paykel | 27.1K | 0.58% | 9 |
| Dec 2025 | Bosch | 4.4K | 0.09% | 10 |
| Jan 2026 | Electrolux | 1.5M | 32.4% | 1 |
| Jan 2026 | Smeg | 1.2M | 26.5% | 2 |
| Jan 2026 | Beko | 550K | 11.9% | 3 |
| Jan 2026 | LG | 472K | 10.2% | 4 |
| Jan 2026 | Haier | 450K | 9.7% | 5 |
| Jan 2026 | Samsung | 151K | 3.2% | 6 |
| Jan 2026 | Miele | 136K | 2.9% | 7 |
| Jan 2026 | Westinghouse | 110K | 2.4% | 8 |
| Jan 2026 | Fisher & Paykel | 33.1K | 0.71% | 9 |
| Jan 2026 | Bosch | 4.4K | 0.09% | 10 |
| Feb 2026 | Electrolux | 1.2M | 30.9% | 1 |
| Feb 2026 | Smeg | 1M | 25.5% | 2 |
| Feb 2026 | LG | 472K | 12% | 3 |
| Feb 2026 | Beko | 450K | 11.4% | 4 |
| Feb 2026 | Haier | 368K | 9.3% | 5 |
| Feb 2026 | Samsung | 176K | 4.4% | 6 |
| Feb 2026 | Miele | 111K | 2.8% | 7 |
| Feb 2026 | Westinghouse | 110K | 2.8% | 8 |
| Feb 2026 | Fisher & Paykel | 27.1K | 0.69% | 9 |
| Feb 2026 | Bosch | 4.4K | 0.11% | 10 |
| Mar 2026 | Electrolux | 1.5M | 33.8% | 1 |
| Mar 2026 | Smeg | 1M | 22.7% | 2 |
| Mar 2026 | LG | 572K | 12.9% | 3 |
| Mar 2026 | Beko | 450K | 10.1% | 4 |
| Mar 2026 | Haier | 450K | 10.1% | 5 |
| Mar 2026 | Samsung | 176K | 4% | 6 |
| Mar 2026 | Miele | 136K | 3.1% | 7 |
| Mar 2026 | Westinghouse | 110K | 2.5% | 8 |
| Mar 2026 | Fisher & Paykel | 33.1K | 0.75% | 9 |
| Mar 2026 | Bosch | 4.4K | 0.1% | 10 |
| Apr 2026 | Electrolux | 1.5M | 36.1% | 1 |
| Apr 2026 | Smeg | 857K | 20.6% | 2 |
| Apr 2026 | Haier | 550K | 13.3% | 3 |
| Apr 2026 | Beko | 450K | 10.8% | 4 |
| Apr 2026 | LG | 390K | 9.4% | 5 |
| Apr 2026 | Samsung | 151K | 3.6% | 6 |
| Apr 2026 | Miele | 111K | 2.7% | 7 |
| Apr 2026 | Westinghouse | 110K | 2.7% | 8 |
| Apr 2026 | Fisher & Paykel | 27.1K | 0.65% | 9 |
| Apr 2026 | Bosch | 4.4K | 0.11% | 10 |
| May 2026 | Electrolux | 1.5M | 36.1% | 1 |
| May 2026 | Smeg | 857K | 20.6% | 2 |
| May 2026 | Haier | 550K | 13.3% | 3 |
| May 2026 | Beko | 450K | 10.8% | 4 |
| May 2026 | LG | 390K | 9.4% | 5 |
| May 2026 | Samsung | 151K | 3.6% | 6 |
| May 2026 | Miele | 111K | 2.7% | 7 |
| May 2026 | Westinghouse | 110K | 2.7% | 8 |
| May 2026 | Fisher & Paykel | 27.1K | 0.65% | 9 |
| May 2026 | Bosch | 4.4K | 0.11% | 10 |
| Jun 2026 | Electrolux | 1.5M | 36.4% | 1 |
| Jun 2026 | Smeg | 734K | 17.8% | 2 |
| Jun 2026 | Beko | 550K | 13.3% | 3 |
| Jun 2026 | Haier | 550K | 13.3% | 4 |
| Jun 2026 | LG | 390K | 9.5% | 5 |
| Jun 2026 | Samsung | 151K | 3.6% | 6 |
| Jun 2026 | Miele | 111K | 2.7% | 7 |
| Jun 2026 | Westinghouse | 110K | 2.7% | 8 |
| Jun 2026 | Fisher & Paykel | 27.1K | 0.66% | 9 |
| Jun 2026 | Bosch | 3.6K | 0.09% | 10 |
| Jul 2026 | Electrolux | 1.2M | 31.1% | 1 |
| Jul 2026 | Smeg | 882K | 22.5% | 2 |
| Jul 2026 | Beko | 550K | 14% | 3 |
| Jul 2026 | Haier | 450K | 11.5% | 4 |
| Jul 2026 | LG | 390K | 10% | 5 |
| Jul 2026 | Samsung | 176K | 4.5% | 6 |
| Jul 2026 | Miele | 111K | 2.8% | 7 |
| Jul 2026 | Westinghouse | 110K | 2.8% | 8 |
| Jul 2026 | Fisher & Paykel | 27.1K | 0.69% | 9 |
| Jul 2026 | Bosch | 3.6K | 0.09% | 10 |
| Aug 2026 | Electrolux | 1.5M | 36.2% | 1 |
| Aug 2026 | Smeg | 899K | 21.7% | 2 |
| Aug 2026 | LG | 472K | 11.4% | 3 |
| Aug 2026 | Beko | 450K | 10.9% | 4 |
| Aug 2026 | Haier | 368K | 8.9% | 5 |
| Aug 2026 | Samsung | 176K | 4.2% | 6 |
| Aug 2026 | Miele | 136K | 3.3% | 7 |
| Aug 2026 | Westinghouse | 110K | 2.7% | 8 |
| Aug 2026 | Fisher & Paykel | 27.1K | 0.65% | 9 |
| Aug 2026 | Bosch | 3.6K | 0.09% | 10 |
| Sep 2026 | Electrolux | 1.5M | 36.3% | 1 |
| Sep 2026 | Smeg | 1M | 24.8% | 2 |
| Sep 2026 | Beko | 450K | 10.9% | 3 |
| Sep 2026 | LG | 386K | 9.3% | 4 |
| Sep 2026 | Haier | 368K | 8.9% | 5 |
| Sep 2026 | Samsung | 151K | 3.6% | 6 |
| Sep 2026 | Miele | 111K | 2.7% | 7 |
| Sep 2026 | Westinghouse | 110K | 2.7% | 8 |
| Sep 2026 | Fisher & Paykel | 27.1K | 0.66% | 9 |
| Sep 2026 | Bosch | 3.6K | 0.09% | 10 |

## What is being compared

- **Beko**: Measured on the search term “beko”.
- **Bosch**: Measured on the search term “bosch washer”.
- **Electrolux**: Measured on the search term “electrolux”.
- **Fisher & Paykel**: Measured on the search term “fisher paykel”.
- **Haier**: Measured on the search term “haier”.
- **LG**: Measured on the search terms “lg com” and “lg washing machine”, summed into one figure.
- **Miele**: Measured on the search terms “miele com” and “miele vacuum”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com” and “samsung washer”, summed into one figure.
- **Smeg**: Measured on the search terms “smeg”, “smeg coffee machine” and “smeg fridge”, summed into one figure.
- **Westinghouse**: Measured on the search term “westinghouse”.

- [Beko](/demand/global-en/brands/beko)
- [Bosch](/demand/global-en/brands/bosch)
- [Electrolux](/demand/global-en/brands/electrolux)
- [Fisher & Paykel](/demand/global-en/brands/fisher-and-paykel)
- [Haier](/demand/global-en/brands/haier)
- [LG](/demand/global-en/brands/lg)
- [Miele](/demand/global-en/brands/miele)
- [Samsung](/demand/global-en/brands/samsung)
- [Smeg](/demand/global-en/brands/smeg)
- [Westinghouse](/demand/global-en/brands/westinghouse)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among home appliance brands worldwide?

In September 2026, Electrolux was the most searched among home appliance brands worldwide, with an estimated 1.5M branded searches and 36.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Home appliance brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/home-appliance-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/home-appliance-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.