---
title: "Home alarm brands: Which are searched most?"
description: "Compare the home alarm brands people buy. Share of Search among Ring, Eufy, Arlo, SimpliSafe and ADT, the home alarm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/home-alarm-brands"
publisher: "Brandwave"
---

# Home alarm brands: Which are searched most?

Compare the home alarm brands people buy. Share of Search among Ring, Eufy, Arlo, SimpliSafe and ADT, the home alarm brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Home alarm brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ring, 46.6%

## Which brand is most popular in search among home alarm brands worldwide?

- In August 2026, Ring was the most searched among home alarm brands worldwide, with an estimated 1.4M branded searches and 46.6% estimated Share of Search within this set.
- Eufy is in 2nd place, 13.1 percentage points behind at 33.4% Share of Search.
- Across the 11 months ending August 2026, Ring’s estimated Share of Search among home alarm brands worldwide increased from 45.8% to 46.6%.
- Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home alarm brands worldwide increased from 31% to 33.4%.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home alarm brands worldwide decreased from 15.2% to 13.1%.
- Across the 11 months ending August 2026, SimpliSafe’s estimated Share of Search among home alarm brands worldwide decreased from 7.7% to 6.6%.
- Across the 11 months ending August 2026, Ring’s estimated Share of Search among home alarm brands worldwide peaked at 51.4% in February 2026 and was lowest at 45.7% in November 2025.
- Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home alarm brands worldwide peaked at 33.9% in November 2025 and was lowest at 26.9% in February 2026.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home alarm brands worldwide peaked at 16% in April 2026 and was lowest at 12% in December 2025.
- Across the 11 months ending August 2026, SimpliSafe’s estimated Share of Search among home alarm brands worldwide peaked at 7.7% in October 2025 and was lowest at 5.7% in December 2025.
- Across the 11 months ending August 2026, ADT held steady: its estimated Share of Search among home alarm brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ring vs Eufy: compare search popularity](/demand/global-en/compare/eufy-vs-ring-security): 46.6% against 33.4% Share of Search.
- [Ring vs Arlo: compare search popularity](/demand/global-en/compare/arlo-vs-ring-security): 46.6% against 13.1% Share of Search.
- [Ring vs SimpliSafe: compare search popularity](/demand/global-en/compare/ring-security-vs-simplisafe): 46.6% against 6.6% Share of Search.
- [Eufy vs Arlo: compare search popularity](/demand/global-en/compare/arlo-vs-eufy): 33.4% against 13.1% Share of Search.
- [Eufy vs SimpliSafe: compare search popularity](/demand/global-en/compare/eufy-vs-simplisafe): 33.4% against 6.6% Share of Search.
- [Arlo vs SimpliSafe: compare search popularity](/demand/global-en/compare/arlo-vs-simplisafe): 13.1% against 6.6% Share of Search.

## How did search popularity change for home alarm brands worldwide in August 2026?

- In August 2026, Eufy gained estimated Share of Search among home alarm brands worldwide, from 30.5% to 33.4%.
- In August 2026, Ring lost estimated Share of Search among home alarm brands worldwide, from 48.4% to 46.6%.
- In August 2026, Arlo lost estimated Share of Search among home alarm brands worldwide, from 13.8% to 13.1%.
- Estimated monthly branded searches for SimpliSafe worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ring | 46.6% | 1.4M | +2.0% | Amazon |
| 2 | Eufy | 33.4% | 1M | +16.1% | Anker |
| 3 | Arlo | 13.1% | 397K | +0.8% | Arlo |
| 4 | SimpliSafe | 6.6% | 201K | 0.0% | SimpliSafe |
| 5 | ADT | 0.22% | 6.6K | 0.0% | ADT |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ring | 1.5M | 45.8% | 1 |
| Oct 2025 | Eufy | 986K | 31% | 2 |
| Oct 2025 | Arlo | 484K | 15.2% | 3 |
| Oct 2025 | SimpliSafe | 246K | 7.7% | 4 |
| Oct 2025 | ADT | 6.6K | 0.21% | 5 |
| Nov 2025 | Ring | 1.7M | 45.7% | 1 |
| Nov 2025 | Eufy | 1.2M | 33.9% | 2 |
| Nov 2025 | Arlo | 491K | 13.5% | 3 |
| Nov 2025 | SimpliSafe | 246K | 6.7% | 4 |
| Nov 2025 | ADT | 6.6K | 0.18% | 5 |
| Dec 2025 | Ring | 1.8M | 51% | 1 |
| Dec 2025 | Eufy | 1.1M | 31.1% | 2 |
| Dec 2025 | Arlo | 427K | 12% | 3 |
| Dec 2025 | SimpliSafe | 201K | 5.7% | 4 |
| Dec 2025 | ADT | 6.6K | 0.19% | 5 |
| Jan 2026 | Ring | 1.7M | 51.3% | 1 |
| Jan 2026 | Eufy | 979K | 29.5% | 2 |
| Jan 2026 | Arlo | 426K | 12.8% | 3 |
| Jan 2026 | SimpliSafe | 201K | 6.1% | 4 |
| Jan 2026 | ADT | 8.1K | 0.24% | 5 |
| Feb 2026 | Ring | 1.5M | 51.4% | 1 |
| Feb 2026 | Eufy | 802K | 26.9% | 2 |
| Feb 2026 | Arlo | 435K | 14.6% | 3 |
| Feb 2026 | SimpliSafe | 201K | 6.7% | 4 |
| Feb 2026 | ADT | 8.1K | 0.27% | 5 |
| Mar 2026 | Ring | 1.4M | 46.5% | 1 |
| Mar 2026 | Eufy | 941K | 32% | 2 |
| Mar 2026 | Arlo | 426K | 14.5% | 3 |
| Mar 2026 | SimpliSafe | 201K | 6.8% | 4 |
| Mar 2026 | ADT | 6.6K | 0.22% | 5 |
| Apr 2026 | Ring | 1.3M | 46% | 1 |
| Apr 2026 | Eufy | 843K | 30.5% | 2 |
| Apr 2026 | Arlo | 441K | 16% | 3 |
| Apr 2026 | SimpliSafe | 201K | 7.3% | 4 |
| Apr 2026 | ADT | 6.6K | 0.24% | 5 |
| May 2026 | Ring | 1.4M | 47.4% | 1 |
| May 2026 | Eufy | 933K | 31.6% | 2 |
| May 2026 | Arlo | 412K | 14% | 3 |
| May 2026 | SimpliSafe | 201K | 6.8% | 4 |
| May 2026 | ADT | 6.6K | 0.22% | 5 |
| Jun 2026 | Ring | 1.5M | 49.5% | 1 |
| Jun 2026 | Eufy | 975K | 31.1% | 2 |
| Jun 2026 | Arlo | 398K | 12.7% | 3 |
| Jun 2026 | SimpliSafe | 201K | 6.4% | 4 |
| Jun 2026 | ADT | 6.6K | 0.21% | 5 |
| Jul 2026 | Ring | 1.4M | 48.4% | 1 |
| Jul 2026 | Eufy | 872K | 30.5% | 2 |
| Jul 2026 | Arlo | 394K | 13.8% | 3 |
| Jul 2026 | SimpliSafe | 201K | 7% | 4 |
| Jul 2026 | ADT | 6.6K | 0.23% | 5 |
| Aug 2026 | Ring | 1.4M | 46.6% | 1 |
| Aug 2026 | Eufy | 1M | 33.4% | 2 |
| Aug 2026 | Arlo | 397K | 13.1% | 3 |
| Aug 2026 | SimpliSafe | 201K | 6.6% | 4 |
| Aug 2026 | ADT | 6.6K | 0.22% | 5 |
| Sep 2026 | ADT | — | — | — |
| Sep 2026 | Arlo | — | — | — |
| Sep 2026 | Eufy | — | — | — |
| Sep 2026 | Ring | — | — | — |
| Sep 2026 | SimpliSafe | — | — | — |

## What is being compared

- **ADT**: Measured on the search term “adt alarm”.
- **Arlo**: Measured on the search terms “arlo”, “arlo camera”, “arlo com”, “arlo essential”, “arlo pro”, “arlo security”, “arlo security camera”, “arlo ultra” and “home security arlo”, summed into one figure.
- **Eufy**: Measured on the search terms “camera eufy”, “eufy”, “eufy baby monitor”, “eufy breast pump”, “eufy cam”, “eufy com”, “eufy eufycam”, “eufy home security”, “eufy homebase”, “eufy omni”, “eufy robot vacuum”, “eufy robovac”, “eufy security”, “eufy security camera”, “eufy solo cam”, “eufy solocam”, “eufy vacuum”, “eufy vacuum cleaner”, “eufy video doorbell”, “eufy x10”, “eufycam”, “home security eufy”, “security camera eufy” and “vacuum cleaner eufy”, summed into one figure.
- **Ring**: Measured on the search terms “camera ring”, “home security ring”, “ring camera”, “ring com”, “ring doorbell”, “ring floodlight cam”, “ring security camera”, “ring spotlight cam” and “ring video doorbell”, summed into one figure.
- **SimpliSafe**: Measured on the search term “simplisafe”.

- [ADT](/demand/global-en/brands/adt)
- [Arlo](/demand/global-en/brands/arlo)
- [Eufy](/demand/global-en/brands/eufy)
- [Ring](/demand/global-en/brands/ring-security)
- [SimpliSafe](/demand/global-en/brands/simplisafe)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among home alarm brands worldwide?

In August 2026, Ring was the most searched among home alarm brands worldwide, with an estimated 1.4M branded searches and 46.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Home alarm brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/home-alarm-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/home-alarm-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.