--- title: "Booking.com vs Vrbo: Which is searched more?" description: "Is Booking.com or Vrbo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Holiday rental platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/holiday-rental-platforms/compare/booking-com-vs-vrbo" publisher: "Brandwave" --- # Booking.com vs Vrbo: Which is searched more? Is Booking.com or Vrbo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Holiday rental platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Booking.com and Vrbo - **Competitive set**: Holiday rental platforms - **Market**: Global - **Month measured**: Sep 2026 - **Booking.com Share of Search**: 15.8% - **Vrbo Share of Search**: 5.8% ## Is Booking.com or Vrbo more popular in search? - In September 2026, Booking.com had more branded searches than Vrbo among holiday rental platforms worldwide. Booking.com had about 7.5 million branded searches, while Vrbo had 2.7 million. Booking.com made up 15.8% of all holiday rental platform searches we track, and Vrbo accounted for 5.8%. - Booking.com was ahead of Vrbo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Booking.com’s share of searches among holiday rental platforms worldwide moved from 9.4% to 15.8%, and its estimated monthly branded searches moved from 4.2M to 7.5M. - Across the 12 months ending September 2026, Vrbo’s share of searches among holiday rental platforms worldwide moved from 6.2% to 5.8%, and its estimated monthly branded searches held steady at 2.7M. ## Top holiday rental platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Booking.com and Vrbo showed up in all five answers. Vrbo was listed before Booking.com in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Airbnb | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Vrbo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Booking.com | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | HomeToGo | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Plum Guide | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Vacasa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about holiday rental platforms - Asked ChatGPT "Which holiday rental platform should I book?": 1. Airbnb, 2. Vrbo, 3. Booking.com - Asked ChatGPT "What are the best holiday rental platforms?": 1. Airbnb, 2. Vrbo, 3. Booking.com, 4. HomeToGo, 5. Plum Guide - Asked ChatGPT "What's the best holiday rental platform for a family holiday?": 1. Vrbo, 2. Airbnb, 3. Booking.com, 4. HomeToGo - Searched Google, AI Overview "vacation rental site": 1. Airbnb, 2. Vrbo, 3. Booking.com, 4. HomeToGo - Searched Google, AI Overview "family holiday rentals": 1. Vrbo, 2. Airbnb, 3. Booking.com, 4. HomeToGo, 5. Plum Guide Not named in any answer: Vacasa. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for holiday rental platforms worldwide in September 2026? - Estimated monthly branded searches for Booking.com worldwide rose 80.8% over 12 measured months, from 4.2M to 7.5M in September 2026. ## Month by month | Month | Booking.com estimated searches | Booking.com Share of Search | Booking.com rank | Vrbo estimated searches | Vrbo Share of Search | Vrbo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2M | 9.4% | 2 | 2.7M | 6.2% | 3 | | Nov 2025 | 4.2M | 9.4% | 2 | 2.7M | 6.2% | 3 | | Dec 2025 | 4.2M | 9.4% | 2 | 2.7M | 6.2% | 3 | | Jan 2026 | 5.1M | 9.2% | 2 | 4.1M | 7.4% | 3 | | Feb 2026 | 5.1M | 10.9% | 2 | 4.1M | 8.8% | 3 | | Mar 2026 | 6.2M | 11.1% | 2 | 4.1M | 7.3% | 3 | | Apr 2026 | 6.2M | 11.2% | 2 | 3.4M | 6.1% | 3 | | May 2026 | 6.2M | 11.2% | 2 | 3.4M | 6.1% | 3 | | Jun 2026 | 6.2M | 11.1% | 2 | 4.1M | 7.3% | 3 | | Jul 2026 | 7.6M | 11.2% | 2 | 4.1M | 6.1% | 3 | | Aug 2026 | 9.2M | 15.8% | 2 | 3.4M | 5.8% | 3 | | Sep 2026 | 7.5M | 15.8% | 2 | 2.7M | 5.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Booking.com’s and Vrbo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Booking.com**: Measured on the search terms “booking com” and “bookingcom”, summed into one figure. - **Vrbo**: Measured on the search term “vrbo”. - [Booking.com profile](/demand/global-en/brands/booking-com) - [Vrbo profile](/demand/global-en/brands/vrbo) - [All holiday rental platforms worldwide](/demand/global-en/categories/holiday-rental-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Booking.com or Vrbo more popular in search? In September 2026, Booking.com had more branded searches than Vrbo among holiday rental platforms worldwide. Booking.com had about 7.5 million branded searches, while Vrbo had 2.7 million. Booking.com made up 15.8% of all holiday rental platform searches we track, and Vrbo accounted for 5.8%. ## Cite this page Brandwave. "Booking.com vs Vrbo: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/holiday-rental-platforms/compare/booking-com-vs-vrbo This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/holiday-rental-platforms/compare/booking-com-vs-vrbo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.