---
title: "Airbnb vs Booking.com: Which is searched more?"
description: "Which is more popular in search, Airbnb or Booking.com? Compare estimated monthly branded-search demand and Share of Search inside the Holiday home rentals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/holiday-home-rentals/compare/airbnb-vs-booking-com"
publisher: "Brandwave"
---

# Airbnb vs Booking.com: Which is searched more?

Which is more popular in search, Airbnb or Booking.com? Compare estimated monthly branded-search demand and Share of Search inside the Holiday home rentals set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Airbnb and Booking.com
- **Competitive set**: Holiday home rentals
- **Market**: Global
- **Month measured**: Sep 2026
- **Airbnb Share of Search**: 78.4%
- **Booking.com Share of Search**: 15.9%

## Which is more popular in search, Airbnb or Booking.com?

- In September 2026, Airbnb had more branded searches than Booking.com among holiday home rentals worldwide. Airbnb was estimated to have 37.2M branded searches compared to Booking.com’s 7.5M, and held a 78.4% Share of Search versus Booking.com’s 15.9%.
- Airbnb was ahead of Booking.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Airbnb’s estimated Share of Search among holiday home rentals worldwide moved from 84.3% to 78.4%, and its estimated monthly branded searches held steady at 37.2M.
- Across the 12 months ending September 2026, Booking.com’s estimated Share of Search among holiday home rentals worldwide moved from 9.4% to 15.9%, and its estimated monthly branded searches moved from 4.2M to 7.5M.

## How did search popularity change for holiday home rentals worldwide in September 2026?

- Estimated monthly branded searches for Booking.com worldwide rose 80.8% over 12 measured months, from 4.2M to 7.5M in September 2026.

## Month by month

| Month | Airbnb estimated searches | Airbnb Share of Search | Airbnb rank | Booking.com estimated searches | Booking.com Share of Search | Booking.com rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 37.2M | 84.3% | 1 | 4.2M | 9.4% | 2 |
| Nov 2025 | 37.2M | 84.3% | 1 | 4.2M | 9.4% | 2 |
| Dec 2025 | 37.2M | 84.3% | 1 | 4.2M | 9.4% | 2 |
| Jan 2026 | 45.5M | 83.2% | 1 | 5.1M | 9.3% | 2 |
| Feb 2026 | 37.2M | 80.3% | 1 | 5.1M | 10.9% | 2 |
| Mar 2026 | 45.5M | 81.6% | 1 | 6.2M | 11.1% | 2 |
| Apr 2026 | 45.5M | 82.7% | 1 | 6.2M | 11.3% | 2 |
| May 2026 | 45.5M | 82.7% | 1 | 6.2M | 11.3% | 2 |
| Jun 2026 | 45.5M | 81.6% | 1 | 6.2M | 11.1% | 2 |
| Jul 2026 | 55.6M | 82.7% | 1 | 7.6M | 11.2% | 2 |
| Aug 2026 | 45.5M | 78.4% | 1 | 9.2M | 15.9% | 2 |
| Sep 2026 | 37.2M | 78.4% | 1 | 7.5M | 15.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Airbnb’s and Booking.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Airbnb**: Measured on the search term “airbnb”.
- **Booking.com**: Measured on the search terms “booking com” and “bookingcom”, summed into one figure.

- [Airbnb profile](/demand/global-en/brands/airbnb)
- [Booking.com profile](/demand/global-en/brands/booking-com)
- [All holiday home rentals worldwide](/demand/global-en/categories/holiday-home-rentals): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Airbnb or Booking.com?

In September 2026, Airbnb had more branded searches than Booking.com among holiday home rentals worldwide. Airbnb was estimated to have 37.2M branded searches compared to Booking.com’s 7.5M, and held a 78.4% Share of Search versus Booking.com’s 15.9%.

## Cite this page

Brandwave. "Airbnb vs Booking.com: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/holiday-home-rentals/compare/airbnb-vs-booking-com

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/holiday-home-rentals/compare/airbnb-vs-booking-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.