--- title: "Holiday home rentals: Which are searched most?" description: "Compare the sites people use to book baches, holiday homes and short stays. Share of Search among Airbnb, Booking.com and Vrbo, the holiday home rentals Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/holiday-home-rentals" publisher: "Brandwave" --- # Holiday home rentals: Which are searched most? Compare the sites people use to book baches, holiday homes and short stays. Share of Search among Airbnb, Booking.com and Vrbo, the holiday home rentals Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Holiday home rentals - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Airbnb, 78.4% ## Which brand is most popular in search among holiday home rentals worldwide? - In September 2026, Airbnb was the most searched among holiday home rentals worldwide, with an estimated 37.2M branded searches and 78.4% estimated Share of Search within this set. - Booking.com is in 2nd place, 62.5 percentage points behind at 15.9% Share of Search. - Across the 12 months ending September 2026, Airbnb’s estimated Share of Search among holiday home rentals worldwide decreased from 84.3% to 78.4%. - Across the 12 months ending September 2026, Booking.com’s estimated Share of Search among holiday home rentals worldwide increased from 9.4% to 15.9%. - Across the 12 months ending September 2026, Airbnb’s estimated Share of Search among holiday home rentals worldwide peaked at 84.3% in October 2025 and was lowest at 78.4% in August 2026. - Across the 12 months ending September 2026, Booking.com’s estimated Share of Search among holiday home rentals worldwide peaked at 15.9% in August 2026 and was lowest at 9.3% in January 2026. - Across the 12 months ending September 2026, Vrbo’s estimated Share of Search among holiday home rentals worldwide peaked at 8.8% in February 2026 and was lowest at 5.8% in August 2026. - Across the 12 months ending September 2026, Vrbo held steady: its estimated Share of Search among holiday home rentals worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Airbnb vs Booking.com: compare search popularity](/demand/global-en/compare/airbnb-vs-booking-com): 78.4% against 15.9% Share of Search. - [Airbnb vs Vrbo: compare search popularity](/demand/global-en/compare/airbnb-vs-vrbo): 78.4% against 5.8% Share of Search. - [Booking.com vs Vrbo: compare search popularity](/demand/global-en/compare/booking-com-vs-vrbo): 15.9% against 5.8% Share of Search. ## How did search popularity change for holiday home rentals worldwide in September 2026? - Estimated monthly branded searches for Booking.com worldwide rose 80.8% over 12 measured months, from 4.2M to 7.5M in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Airbnb | 78.4% | 37.2M | -18.2% | Airbnb | | 2 | Booking.com | 15.9% | 7.5M | -18.3% | Booking Holdings | | 3 | Vrbo | 5.8% | 2.7M | -18.2% | Vrbo | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Airbnb | 37.2M | 84.3% | 1 | | Oct 2025 | Booking.com | 4.2M | 9.4% | 2 | | Oct 2025 | Vrbo | 2.7M | 6.2% | 3 | | Nov 2025 | Airbnb | 37.2M | 84.3% | 1 | | Nov 2025 | Booking.com | 4.2M | 9.4% | 2 | | Nov 2025 | Vrbo | 2.7M | 6.2% | 3 | | Dec 2025 | Airbnb | 37.2M | 84.3% | 1 | | Dec 2025 | Booking.com | 4.2M | 9.4% | 2 | | Dec 2025 | Vrbo | 2.7M | 6.2% | 3 | | Jan 2026 | Airbnb | 45.5M | 83.2% | 1 | | Jan 2026 | Booking.com | 5.1M | 9.3% | 2 | | Jan 2026 | Vrbo | 4.1M | 7.5% | 3 | | Feb 2026 | Airbnb | 37.2M | 80.3% | 1 | | Feb 2026 | Booking.com | 5.1M | 10.9% | 2 | | Feb 2026 | Vrbo | 4.1M | 8.8% | 3 | | Mar 2026 | Airbnb | 45.5M | 81.6% | 1 | | Mar 2026 | Booking.com | 6.2M | 11.1% | 2 | | Mar 2026 | Vrbo | 4.1M | 7.3% | 3 | | Apr 2026 | Airbnb | 45.5M | 82.7% | 1 | | Apr 2026 | Booking.com | 6.2M | 11.3% | 2 | | Apr 2026 | Vrbo | 3.4M | 6.1% | 3 | | May 2026 | Airbnb | 45.5M | 82.7% | 1 | | May 2026 | Booking.com | 6.2M | 11.3% | 2 | | May 2026 | Vrbo | 3.4M | 6.1% | 3 | | Jun 2026 | Airbnb | 45.5M | 81.6% | 1 | | Jun 2026 | Booking.com | 6.2M | 11.1% | 2 | | Jun 2026 | Vrbo | 4.1M | 7.3% | 3 | | Jul 2026 | Airbnb | 55.6M | 82.7% | 1 | | Jul 2026 | Booking.com | 7.6M | 11.2% | 2 | | Jul 2026 | Vrbo | 4.1M | 6.1% | 3 | | Aug 2026 | Airbnb | 45.5M | 78.4% | 1 | | Aug 2026 | Booking.com | 9.2M | 15.9% | 2 | | Aug 2026 | Vrbo | 3.4M | 5.8% | 3 | | Sep 2026 | Airbnb | 37.2M | 78.4% | 1 | | Sep 2026 | Booking.com | 7.5M | 15.9% | 2 | | Sep 2026 | Vrbo | 2.7M | 5.8% | 3 | ## What is being compared - **Airbnb**: Measured on the search term “airbnb”. - **Booking.com**: Measured on the search terms “booking com” and “bookingcom”, summed into one figure. - **Vrbo**: Measured on the search term “vrbo”. - [Airbnb](/demand/global-en/brands/airbnb) - [Booking.com](/demand/global-en/brands/booking-com) - [Vrbo](/demand/global-en/brands/vrbo) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among holiday home rentals worldwide? In September 2026, Airbnb was the most searched among holiday home rentals worldwide, with an estimated 37.2M branded searches and 78.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Holiday home rentals: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/holiday-home-rentals This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/holiday-home-rentals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.