---
title: "Hockey stick brands: Which are searched most?"
description: "Compare the hockey stick brands players buy. Share of Search among TK, Grays, Ritual Zero Proof, Gryphon and Malik, the hockey stick brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hockey-stick-brands"
publisher: "Brandwave"
---

# Hockey stick brands: Which are searched most?

Compare the hockey stick brands players buy. Share of Search among TK, Grays, Ritual Zero Proof, Gryphon and Malik, the hockey stick brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hockey stick brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: TK, 98.3%

## Which brand is most popular in search among hockey stick brands worldwide?

- In August 2026, TK was the most searched among hockey stick brands worldwide, with an estimated 1M branded searches and 98.3% estimated Share of Search within this set.
- Grays is in 2nd place, 97.7 percentage points behind at 0.65% Share of Search.
- Across the 11 months ending August 2026, TK’s estimated Share of Search among hockey stick brands worldwide peaked at 98.5% in July 2026 and was lowest at 97.3% in February 2026.
- Across the 11 months ending August 2026, Ritual Zero Proof’s estimated Share of Search among hockey stick brands worldwide peaked at 1.8% in January 2026 and was lowest at 0.59% in August 2026.
- Across the 11 months ending August 2026, Grays rose from 3rd to 2nd among hockey stick brands worldwide.
- Across the 11 months ending August 2026, Ritual Zero Proof fell from 2nd to 3rd among hockey stick brands worldwide.
- Across the 11 months ending August 2026, TK, Gryphon and Malik held steady: their estimated Share of Search among hockey stick brands worldwide each moved less than 0.5 percentage points.

## How did search popularity change for hockey stick brands worldwide in August 2026?

- In August 2026, Grays rose from 3rd to 2nd among hockey stick brands worldwide.
- In August 2026, Ritual Zero Proof fell from 2nd to 3rd among hockey stick brands worldwide.
- Estimated monthly branded searches for Gryphon worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
- Estimated monthly branded searches for Malik worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TK | 98.3% | 1M | 0.0% | TK |
| 2 | Grays | 0.65% | 6.6K | +50.0% | Grays |
| 3 | Ritual Zero Proof | 0.59% | 6K | -26.7% | Diageo |
| 4 | Gryphon | 0.35% | 3.6K | +50.0% | Gryphon |
| 5 | Malik | 0.06% | 590 | +51.3% | Malik |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TK | 1M | 98.1% | 1 |
| Oct 2025 | Ritual Zero Proof | 8.5K | 0.83% | 2 |
| Oct 2025 | Grays | 6.6K | 0.65% | 3 |
| Oct 2025 | Gryphon | 2.9K | 0.28% | 4 |
| Oct 2025 | Malik | 880 | 0.09% | 5 |
| Nov 2025 | TK | 1M | 98.2% | 1 |
| Nov 2025 | Ritual Zero Proof | 8.5K | 0.83% | 2 |
| Nov 2025 | Grays | 6.6K | 0.65% | 3 |
| Nov 2025 | Gryphon | 2.9K | 0.28% | 4 |
| Nov 2025 | Malik | 720 | 0.07% | 5 |
| Dec 2025 | TK | 1M | 97.9% | 1 |
| Dec 2025 | Ritual Zero Proof | 14.9K | 1.5% | 2 |
| Dec 2025 | Grays | 4.4K | 0.43% | 3 |
| Dec 2025 | Gryphon | 1.9K | 0.19% | 4 |
| Dec 2025 | Malik | 590 | 0.06% | 5 |
| Jan 2026 | TK | 1M | 97.4% | 1 |
| Jan 2026 | Ritual Zero Proof | 18K | 1.8% | 2 |
| Jan 2026 | Grays | 5.4K | 0.53% | 3 |
| Jan 2026 | Gryphon | 2.9K | 0.28% | 4 |
| Jan 2026 | Malik | 390 | 0.04% | 5 |
| Feb 2026 | TK | 823K | 97.3% | 1 |
| Feb 2026 | Ritual Zero Proof | 11.7K | 1.4% | 2 |
| Feb 2026 | Grays | 6.6K | 0.78% | 3 |
| Feb 2026 | Gryphon | 3.6K | 0.43% | 4 |
| Feb 2026 | Malik | 720 | 0.09% | 5 |
| Mar 2026 | TK | 1M | 97.7% | 1 |
| Mar 2026 | Ritual Zero Proof | 11.7K | 1.1% | 2 |
| Mar 2026 | Grays | 6.6K | 0.64% | 3 |
| Mar 2026 | Gryphon | 4.4K | 0.43% | 4 |
| Mar 2026 | Malik | 880 | 0.09% | 5 |
| Apr 2026 | TK | 1M | 98% | 1 |
| Apr 2026 | Ritual Zero Proof | 11.7K | 1.1% | 2 |
| Apr 2026 | Grays | 5.4K | 0.53% | 3 |
| Apr 2026 | Gryphon | 2.9K | 0.28% | 4 |
| Apr 2026 | Malik | 720 | 0.07% | 5 |
| May 2026 | TK | 1M | 98.1% | 1 |
| May 2026 | Ritual Zero Proof | 9.9K | 0.97% | 2 |
| May 2026 | Grays | 5.4K | 0.53% | 3 |
| May 2026 | Gryphon | 3.6K | 0.35% | 4 |
| May 2026 | Malik | 590 | 0.06% | 5 |
| Jun 2026 | TK | 1M | 98.3% | 1 |
| Jun 2026 | Ritual Zero Proof | 7.2K | 0.7% | 2 |
| Jun 2026 | Grays | 6.6K | 0.65% | 3 |
| Jun 2026 | Gryphon | 2.9K | 0.29% | 4 |
| Jun 2026 | Malik | 590 | 0.06% | 5 |
| Jul 2026 | TK | 1M | 98.5% | 1 |
| Jul 2026 | Ritual Zero Proof | 8.2K | 0.81% | 2 |
| Jul 2026 | Grays | 4.4K | 0.43% | 3 |
| Jul 2026 | Gryphon | 2.4K | 0.24% | 4 |
| Jul 2026 | Malik | 390 | 0.04% | 5 |
| Aug 2026 | TK | 1M | 98.3% | 1 |
| Aug 2026 | Grays | 6.6K | 0.65% | 2 |
| Aug 2026 | Ritual Zero Proof | 6K | 0.59% | 3 |
| Aug 2026 | Gryphon | 3.6K | 0.35% | 4 |
| Aug 2026 | Malik | 590 | 0.06% | 5 |
| Sep 2026 | Grays | — | — | — |
| Sep 2026 | Gryphon | — | — | — |
| Sep 2026 | Malik | — | — | — |
| Sep 2026 | Ritual Zero Proof | — | — | — |
| Sep 2026 | TK | — | — | — |

## What is being compared

- **Grays**: Measured on the search term “grays hockey”.
- **Gryphon**: Measured on the search term “gryphon hockey”.
- **Malik**: Measured on the search term “malik hockey”.
- **Ritual Zero Proof**: Measured on the search terms “ritual non alcoholic”, “ritual spirits”, “ritual zero” and “ritual zero proof”, summed into one figure.
- **TK**: Measured on the search term “tk”.

- [Grays](/demand/global-en/brands/grays-hockey)
- [Gryphon](/demand/global-en/brands/gryphon)
- [Malik](/demand/global-en/brands/malik)
- [Ritual Zero Proof](/demand/global-en/brands/ritual-zero-proof)
- [TK](/demand/global-en/brands/tk)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hockey stick brands worldwide?

In August 2026, TK was the most searched among hockey stick brands worldwide, with an estimated 1M branded searches and 98.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hockey stick brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hockey-stick-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hockey-stick-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.