--- title: "Hockey gear brands: Which are searched most?" description: "Compare the hockey stick and gear brands people play. Share of Search among Osaka, Malik, Gryphon, Grays and Kookaburra, the hockey gear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hockey-gear-brands" publisher: "Brandwave" --- # Hockey gear brands: Which are searched most? Compare the hockey stick and gear brands people play. Share of Search among Osaka, Malik, Gryphon, Grays and Kookaburra, the hockey gear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hockey gear brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Osaka, 84.2% ## Which brand is most popular in search among hockey gear brands worldwide? - In September 2026, Osaka was the most searched among hockey gear brands worldwide, with an estimated 1.5M branded searches and 84.2% estimated Share of Search within this set. - Malik is in 2nd place, 74.9 percentage points behind at 9.3% Share of Search. - Across the 12 months ending September 2026, Osaka’s estimated Share of Search among hockey gear brands worldwide increased from 82.4% to 84.2%. - Across the 12 months ending September 2026, Malik’s estimated Share of Search among hockey gear brands worldwide decreased from 11.1% to 9.3%. - Across the 12 months ending September 2026, Osaka’s estimated Share of Search among hockey gear brands worldwide peaked at 84.2% in September 2026 and was lowest at 79% in December 2025. - Across the 12 months ending September 2026, Malik’s estimated Share of Search among hockey gear brands worldwide peaked at 13.1% in June 2026 and was lowest at 9.3% in July 2026. - Across the 12 months ending September 2026, Gryphon’s estimated Share of Search among hockey gear brands worldwide peaked at 6.2% in November 2025 and was lowest at 4.4% in March 2026. - Across the 12 months ending September 2026, Kookaburra’s estimated Share of Search among hockey gear brands worldwide peaked at 2% in May 2026 and was lowest at 0.41% in September 2026. - Across the 12 months ending September 2026, Gryphon, Grays and Kookaburra held steady: their estimated Share of Search among hockey gear brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Osaka vs Malik: compare search popularity](/demand/global-en/compare/malik-vs-osaka-hockey): 84.2% against 9.3% Share of Search. - [Osaka vs Gryphon: compare search popularity](/demand/global-en/compare/gryphon-vs-osaka-hockey): 84.2% against 5.2% Share of Search. - [Malik vs Gryphon: compare search popularity](/demand/global-en/compare/gryphon-vs-malik): 9.3% against 5.2% Share of Search. ## How did search popularity change for hockey gear brands worldwide in September 2026? - In September 2026, Osaka gained estimated Share of Search among hockey gear brands worldwide, from 82.2% to 84.2%. - In September 2026, Malik lost estimated Share of Search among hockey gear brands worldwide, from 11% to 9.3%. - Kookaburra’s estimated Share of Search among hockey gear brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.41% in September 2026. - Estimated monthly branded searches for Grays worldwide rose 11% over 12 measured months, from 13.8K to 15.3K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Osaka | 84.2% | 1.5M | 0.0% | Osaka | | 2 | Malik | 9.3% | 166K | -17.9% | Malik | | 3 | Gryphon | 5.2% | 93.4K | -0.7% | Gryphon | | 4 | Grays | 0.86% | 15.3K | +0.1% | Grays | | 5 | Kookaburra | 0.41% | 7.3K | -50.3% | Kookaburra | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Osaka | 1.5M | 82.4% | 1 | | Oct 2025 | Malik | 202K | 11.1% | 2 | | Oct 2025 | Gryphon | 93.4K | 5.1% | 3 | | Oct 2025 | Grays | 13.8K | 0.76% | 4 | | Oct 2025 | Kookaburra | 11K | 0.6% | 5 | | Nov 2025 | Osaka | 1.2M | 80.9% | 1 | | Nov 2025 | Malik | 166K | 11% | 2 | | Nov 2025 | Gryphon | 93.4K | 6.2% | 3 | | Nov 2025 | Kookaburra | 14.7K | 0.98% | 4 | | Nov 2025 | Grays | 13.7K | 0.91% | 5 | | Dec 2025 | Osaka | 1.2M | 79% | 1 | | Dec 2025 | Malik | 202K | 13.1% | 2 | | Dec 2025 | Gryphon | 92.4K | 6% | 3 | | Dec 2025 | Kookaburra | 19.8K | 1.3% | 4 | | Dec 2025 | Grays | 10.1K | 0.66% | 5 | | Jan 2026 | Osaka | 1.5M | 82.2% | 1 | | Jan 2026 | Malik | 201K | 11% | 2 | | Jan 2026 | Gryphon | 93.4K | 5.1% | 3 | | Jan 2026 | Kookaburra | 18K | 0.99% | 4 | | Jan 2026 | Grays | 12.3K | 0.67% | 5 | | Feb 2026 | Osaka | 1.2M | 81.4% | 1 | | Feb 2026 | Malik | 166K | 11.1% | 2 | | Feb 2026 | Gryphon | 77.6K | 5.2% | 3 | | Feb 2026 | Kookaburra | 21.4K | 1.4% | 4 | | Feb 2026 | Grays | 13.6K | 0.91% | 5 | | Mar 2026 | Osaka | 1.8M | 84.1% | 1 | | Mar 2026 | Malik | 202K | 9.3% | 2 | | Mar 2026 | Gryphon | 94.9K | 4.4% | 3 | | Mar 2026 | Kookaburra | 34.3K | 1.6% | 4 | | Mar 2026 | Grays | 15.3K | 0.7% | 5 | | Apr 2026 | Osaka | 1.5M | 81.9% | 1 | | Apr 2026 | Malik | 202K | 11% | 2 | | Apr 2026 | Gryphon | 93.4K | 5.1% | 3 | | Apr 2026 | Kookaburra | 24.7K | 1.3% | 4 | | Apr 2026 | Grays | 11.3K | 0.62% | 5 | | May 2026 | Osaka | 1.5M | 81.3% | 1 | | May 2026 | Malik | 202K | 10.9% | 2 | | May 2026 | Gryphon | 94.1K | 5.1% | 3 | | May 2026 | Kookaburra | 37K | 2% | 4 | | May 2026 | Grays | 12.6K | 0.68% | 5 | | Jun 2026 | Osaka | 1.2M | 79.4% | 1 | | Jun 2026 | Malik | 202K | 13.1% | 2 | | Jun 2026 | Gryphon | 76.9K | 5% | 3 | | Jun 2026 | Kookaburra | 26.2K | 1.7% | 4 | | Jun 2026 | Grays | 12.5K | 0.81% | 5 | | Jul 2026 | Osaka | 1.5M | 84% | 1 | | Jul 2026 | Malik | 165K | 9.3% | 2 | | Jul 2026 | Gryphon | 92.9K | 5.2% | 3 | | Jul 2026 | Kookaburra | 18K | 1% | 4 | | Jul 2026 | Grays | 10.2K | 0.57% | 5 | | Aug 2026 | Osaka | 1.5M | 82.2% | 1 | | Aug 2026 | Malik | 202K | 11% | 2 | | Aug 2026 | Gryphon | 94.1K | 5.2% | 3 | | Aug 2026 | Grays | 15.3K | 0.84% | 4 | | Aug 2026 | Kookaburra | 14.7K | 0.81% | 5 | | Sep 2026 | Osaka | 1.5M | 84.2% | 1 | | Sep 2026 | Malik | 166K | 9.3% | 2 | | Sep 2026 | Gryphon | 93.4K | 5.2% | 3 | | Sep 2026 | Grays | 15.3K | 0.86% | 4 | | Sep 2026 | Kookaburra | 7.3K | 0.41% | 5 | ## What is being compared - **Grays**: Measured on the search terms “grays hockey”, “grays hockey gear”, “grays hockey stick” and “grays stick”, summed into one figure. - **Gryphon**: Measured on the search terms “gryphon” and “gryphon hockey”, summed into one figure. - **Kookaburra**: Measured on the search terms “kookaburra cricket ball” and “kookaburra cricket bat”, summed into one figure. - **Malik**: Measured on the search terms “malik” and “malik hockey”, summed into one figure. - **Osaka**: Measured on the search term “osaka”. - [Grays](/demand/global-en/brands/grays-hockey) - [Gryphon](/demand/global-en/brands/gryphon) - [Kookaburra](/demand/global-en/brands/kookaburra) - [Malik](/demand/global-en/brands/malik) - [Osaka](/demand/global-en/brands/osaka-hockey) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hockey gear brands worldwide? In September 2026, Osaka was the most searched among hockey gear brands worldwide, with an estimated 1.5M branded searches and 84.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Hockey gear brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hockey-gear-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hockey-gear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.