---
title: "Hiking socks: Which brands are most popular in search?"
description: "Compare the hiking socks people search for. Share of Search among Smartwool, Darn Tough, Icebreaker, Thorlos, Wigwam and Bridgedale, the hiking socks Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hiking-socks"
publisher: "Brandwave"
---

# Hiking socks: Which brands are most popular in search?

Compare the hiking socks people search for. Share of Search among Smartwool, Darn Tough, Icebreaker, Thorlos, Wigwam and Bridgedale, the hiking socks Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hiking socks
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Smartwool, 54.3%

## Which brand is most popular in search among hiking socks worldwide?

- In August 2026, Smartwool was the most searched among hiking socks worldwide, with an estimated 90.5K branded searches and 54.3% estimated Share of Search within this set.
- Darn Tough is in 2nd place, 24.6 percentage points behind at 29.7% Share of Search.
- Across the 11 months ending August 2026, Smartwool’s estimated Share of Search among hiking socks worldwide decreased from 61.5% to 54.3%.
- Across the 11 months ending August 2026, Darn Tough’s estimated Share of Search among hiking socks worldwide increased from 22.6% to 29.7%.
- Across the 11 months ending August 2026, Icebreaker’s estimated Share of Search among hiking socks worldwide increased from 3% to 4.9%.
- Across the 11 months ending August 2026, Wigwam’s estimated Share of Search among hiking socks worldwide decreased from 5.5% to 4%.
- Across the 11 months ending August 2026, Smartwool’s estimated Share of Search among hiking socks worldwide peaked at 64.5% in December 2025 and was lowest at 48.4% in April 2026.
- Across the 11 months ending August 2026, Darn Tough’s estimated Share of Search among hiking socks worldwide peaked at 33.2% in July 2026 and was lowest at 22.6% in October 2025.
- Across the 11 months ending August 2026, Icebreaker’s estimated Share of Search among hiking socks worldwide peaked at 5.4% in July 2026 and was lowest at 1.4% in December 2025.
- Across the 11 months ending August 2026, Thorlos’ estimated Share of Search among hiking socks worldwide peaked at 5.3% in June 2026 and was lowest at 2.6% in December 2025.
- Across the 11 months ending August 2026, Wigwam’s estimated Share of Search among hiking socks worldwide peaked at 5.5% in October 2025 and was lowest at 3.6% in July 2026.
- Across the 11 months ending August 2026, Bridgedale’s estimated Share of Search among hiking socks worldwide peaked at 4.3% in April 2026 and was lowest at 3.1% in February 2026.
- Across the 11 months ending August 2026, Icebreaker rose from 6th to 3rd among hiking socks worldwide.
- Across the 11 months ending August 2026, Thorlos rose from 5th to 4th among hiking socks worldwide.
- Across the 11 months ending August 2026, Wigwam fell from 3rd to 5th among hiking socks worldwide.
- Across the 11 months ending August 2026, Bridgedale fell from 4th to 6th among hiking socks worldwide.

## Compare search popularity between leading brands

- [Smartwool vs Darn Tough: compare search popularity](/demand/global-en/compare/darn-tough-vs-smartwool): 54.3% against 29.7% Share of Search.
- [Smartwool vs Icebreaker: compare search popularity](/demand/global-en/compare/icebreaker-vs-smartwool): 54.3% against 4.9% Share of Search.
- [Smartwool vs Thorlos: compare search popularity](/demand/global-en/compare/smartwool-vs-thorlos): 54.3% against 4% Share of Search.
- [Smartwool vs Wigwam: compare search popularity](/demand/global-en/compare/smartwool-vs-wigwam): 54.3% against 4% Share of Search.
- [Darn Tough vs Icebreaker: compare search popularity](/demand/global-en/compare/darn-tough-vs-icebreaker): 29.7% against 4.9% Share of Search.
- [Darn Tough vs Thorlos: compare search popularity](/demand/global-en/compare/darn-tough-vs-thorlos): 29.7% against 4% Share of Search.
- [Darn Tough vs Wigwam: compare search popularity](/demand/global-en/compare/darn-tough-vs-wigwam): 29.7% against 4% Share of Search.
- [Icebreaker vs Thorlos: compare search popularity](/demand/global-en/compare/icebreaker-vs-thorlos): 4.9% against 4% Share of Search.
- [Icebreaker vs Wigwam: compare search popularity](/demand/global-en/compare/icebreaker-vs-wigwam): 4.9% against 4% Share of Search.
- [Thorlos vs Wigwam: compare search popularity](/demand/global-en/compare/thorlos-vs-wigwam): 4% Share of Search each.

## How did search popularity change for hiking socks worldwide in August 2026?

- In August 2026, Smartwool gained estimated Share of Search among hiking socks worldwide, from 49.7% to 54.3%.
- In August 2026, Darn Tough lost estimated Share of Search among hiking socks worldwide, from 33.2% to 29.7%.
- In August 2026, Icebreaker lost estimated Share of Search among hiking socks worldwide, from 5.4% to 4.9%.
- In August 2026, Wigwam rose from 6th to 5th among hiking socks worldwide.
- In August 2026, Bridgedale fell from 5th to 6th among hiking socks worldwide.
- Estimated monthly branded searches for Thorlos worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Smartwool | 54.3% | 90.5K | +22.3% | Smartwool |
| 2 | Darn Tough | 29.7% | 49.5K | 0.0% | Darn Tough |
| 3 | Icebreaker | 4.9% | 8.1K | 0.0% | Icebreaker |
| 4 | Thorlos | 4% | 6.6K | 0.0% | Thorlos |
| 5 | Wigwam | 4% | 6.6K | +22.2% | Wigwam |
| 6 | Bridgedale | 3.2% | 5.4K | 0.0% | Bridgedale |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smartwool | 135K | 61.5% | 1 |
| Oct 2025 | Darn Tough | 49.5K | 22.6% | 2 |
| Oct 2025 | Wigwam | 12.1K | 5.5% | 3 |
| Oct 2025 | Bridgedale | 8.1K | 3.7% | 4 |
| Oct 2025 | Thorlos | 8.1K | 3.7% | 5 |
| Oct 2025 | Icebreaker | 6.6K | 3% | 6 |
| Nov 2025 | Smartwool | 246K | 60.1% | 1 |
| Nov 2025 | Darn Tough | 110K | 26.9% | 2 |
| Nov 2025 | Wigwam | 18.1K | 4.4% | 3 |
| Nov 2025 | Bridgedale | 14.8K | 3.6% | 4 |
| Nov 2025 | Thorlos | 12.1K | 3% | 5 |
| Nov 2025 | Icebreaker | 8.1K | 2% | 6 |
| Dec 2025 | Smartwool | 301K | 64.5% | 1 |
| Dec 2025 | Darn Tough | 110K | 23.6% | 2 |
| Dec 2025 | Wigwam | 22.2K | 4.8% | 3 |
| Dec 2025 | Bridgedale | 14.8K | 3.2% | 4 |
| Dec 2025 | Thorlos | 12.1K | 2.6% | 5 |
| Dec 2025 | Icebreaker | 6.6K | 1.4% | 6 |
| Jan 2026 | Smartwool | 201K | 63.8% | 1 |
| Jan 2026 | Darn Tough | 74K | 23.5% | 2 |
| Jan 2026 | Wigwam | 14.8K | 4.7% | 3 |
| Jan 2026 | Bridgedale | 9.9K | 3.1% | 4 |
| Jan 2026 | Thorlos | 9.9K | 3.1% | 5 |
| Jan 2026 | Icebreaker | 5.4K | 1.7% | 6 |
| Feb 2026 | Smartwool | 135K | 62.9% | 1 |
| Feb 2026 | Darn Tough | 49.5K | 23.1% | 2 |
| Feb 2026 | Wigwam | 9.9K | 4.6% | 3 |
| Feb 2026 | Thorlos | 8.1K | 3.8% | 4 |
| Feb 2026 | Bridgedale | 6.6K | 3.1% | 5 |
| Feb 2026 | Icebreaker | 5.4K | 2.5% | 6 |
| Mar 2026 | Smartwool | 90.5K | 53.4% | 1 |
| Mar 2026 | Darn Tough | 49.5K | 29.2% | 2 |
| Mar 2026 | Thorlos | 8.1K | 4.8% | 3 |
| Mar 2026 | Wigwam | 8.1K | 4.8% | 4 |
| Mar 2026 | Bridgedale | 6.6K | 3.9% | 5 |
| Mar 2026 | Icebreaker | 6.6K | 3.9% | 6 |
| Apr 2026 | Smartwool | 74K | 48.4% | 1 |
| Apr 2026 | Darn Tough | 49.5K | 32.4% | 2 |
| Apr 2026 | Icebreaker | 8.1K | 5.3% | 3 |
| Apr 2026 | Thorlos | 8.1K | 5.3% | 4 |
| Apr 2026 | Bridgedale | 6.6K | 4.3% | 5 |
| Apr 2026 | Wigwam | 6.6K | 4.3% | 6 |
| May 2026 | Smartwool | 74K | 48.4% | 1 |
| May 2026 | Darn Tough | 49.5K | 32.4% | 2 |
| May 2026 | Icebreaker | 8.1K | 5.3% | 3 |
| May 2026 | Thorlos | 8.1K | 5.3% | 4 |
| May 2026 | Bridgedale | 6.6K | 4.3% | 5 |
| May 2026 | Wigwam | 6.6K | 4.3% | 6 |
| Jun 2026 | Smartwool | 74K | 48.8% | 1 |
| Jun 2026 | Darn Tough | 49.5K | 32.6% | 2 |
| Jun 2026 | Icebreaker | 8.1K | 5.3% | 3 |
| Jun 2026 | Thorlos | 8.1K | 5.3% | 4 |
| Jun 2026 | Wigwam | 6.6K | 4.4% | 5 |
| Jun 2026 | Bridgedale | 5.4K | 3.6% | 6 |
| Jul 2026 | Smartwool | 74K | 49.7% | 1 |
| Jul 2026 | Darn Tough | 49.5K | 33.2% | 2 |
| Jul 2026 | Icebreaker | 8.1K | 5.4% | 3 |
| Jul 2026 | Thorlos | 6.6K | 4.4% | 4 |
| Jul 2026 | Bridgedale | 5.4K | 3.6% | 5 |
| Jul 2026 | Wigwam | 5.4K | 3.6% | 6 |
| Aug 2026 | Smartwool | 90.5K | 54.3% | 1 |
| Aug 2026 | Darn Tough | 49.5K | 29.7% | 2 |
| Aug 2026 | Icebreaker | 8.1K | 4.9% | 3 |
| Aug 2026 | Thorlos | 6.6K | 4% | 4 |
| Aug 2026 | Wigwam | 6.6K | 4% | 5 |
| Aug 2026 | Bridgedale | 5.4K | 3.2% | 6 |
| Sep 2026 | Bridgedale | — | — | — |
| Sep 2026 | Darn Tough | — | — | — |
| Sep 2026 | Icebreaker | — | — | — |
| Sep 2026 | Smartwool | — | — | — |
| Sep 2026 | Thorlos | — | — | — |
| Sep 2026 | Wigwam | — | — | — |

## What is being compared

- **Bridgedale**: Measured on the search term “bridgedale socks”.
- **Darn Tough**: Measured on the search term “darn tough”.
- **Icebreaker**: Measured on the search term “icebreaker nz”.
- **Smartwool**: Measured on the search term “smartwool”.
- **Thorlos**: Measured on the search term “thorlos socks”.
- **Wigwam**: Measured on the search term “wigwam socks”.

- [Bridgedale](/demand/global-en/brands/bridgedale)
- [Darn Tough](/demand/global-en/brands/darn-tough)
- [Icebreaker](/demand/global-en/brands/icebreaker)
- [Smartwool](/demand/global-en/brands/smartwool)
- [Thorlos](/demand/global-en/brands/thorlos)
- [Wigwam](/demand/global-en/brands/wigwam)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hiking socks worldwide?

In August 2026, Smartwool was the most searched among hiking socks worldwide, with an estimated 90.5K branded searches and 54.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hiking socks: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hiking-socks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hiking-socks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.