--- title: "Merrell vs Salomon: Which is searched more?" description: "Is Merrell or Salomon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hiking-shoe-brands/compare/merrell-vs-salomon" publisher: "Brandwave" --- # Merrell vs Salomon: Which is searched more? Is Merrell or Salomon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Merrell and Salomon - **Competitive set**: Hiking shoe brands - **Market**: Global - **Month measured**: Sep 2026 - **Merrell Share of Search**: 1.3% - **Salomon Share of Search**: 3.2% ## Is Merrell or Salomon more popular in search? - In September 2026, Salomon had more branded searches than Merrell among hiking shoe brands worldwide. Salomon had about 101,000 branded searches, while Merrell had 40,500. Salomon made up 3.2% of all hiking shoe brand searches we track, and Merrell accounted for 1.3%. - Salomon was ahead of Merrell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Merrell’s share of searches among hiking shoe brands worldwide moved from 0.76% to 1.3%, and its estimated monthly branded searches moved from 27.1K to 40.5K. - Across the 12 months ending September 2026, Salomon’s share of searches among hiking shoe brands worldwide moved from 1.8% to 3.2%, and its estimated monthly branded searches moved from 62.7K to 101K. ## Top hiking shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Merrell and Salomon showed up in all five answers. Merrell was listed before Salomon in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Salomon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Altra | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | KEEN | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | La Sportiva | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Columbia | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about hiking shoe brands - Asked ChatGPT "Which hiking shoe brand should I buy?": 1. Merrell, 2. KEEN, 3. Salomon, 4. HOKA - Asked ChatGPT "What are the best hiking shoe brands?": 1. Merrell, 2. Salomon, 3. HOKA, 4. Altra, 5. La Sportiva, 6. KEEN - Asked ChatGPT "What's the best hiking shoe brand for grippy trail comfort?": 1. Salomon, 2. HOKA, 3. Merrell, 4. La Sportiva - Searched Google, AI Overview "hiking shoe brands": 1. Merrell, 2. Salomon, 3. HOKA, 4. Altra, 5. La Sportiva, 6. Columbia - Searched Google, AI Overview "best hiking shoes": 1. Merrell, 2. Salomon, 3. Altra Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hiking shoe brands worldwide in September 2026? - Estimated monthly branded searches for Salomon worldwide rose 61.2% over 12 measured months, from 62.7K to 101K in September 2026. - Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026. ## Month by month | Month | Merrell estimated searches | Merrell Share of Search | Merrell rank | Salomon estimated searches | Salomon Share of Search | Salomon rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 0.76% | 6 | 62.7K | 1.8% | 5 | | Nov 2025 | 22.2K | 0.6% | 6 | 62.7K | 1.7% | 5 | | Dec 2025 | 22.2K | 0.62% | 6 | 62.7K | 1.7% | 5 | | Jan 2026 | 33.1K | 1.1% | 6 | 76.6K | 2.4% | 5 | | Feb 2026 | 33.1K | 1.1% | 6 | 62.7K | 2.1% | 5 | | Mar 2026 | 33.1K | 0.93% | 6 | 76.6K | 2.1% | 5 | | Apr 2026 | 40.5K | 1.1% | 6 | 76.6K | 2.1% | 5 | | May 2026 | 49.5K | 1.4% | 6 | 87.6K | 2.4% | 5 | | Jun 2026 | 40.5K | 1.1% | 6 | 101K | 2.8% | 5 | | Jul 2026 | 49.5K | 1.6% | 6 | 101K | 3.3% | 5 | | Aug 2026 | 49.5K | 1.3% | 6 | 107K | 2.9% | 5 | | Sep 2026 | 40.5K | 1.3% | 6 | 101K | 3.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Merrell’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Merrell**: Measured on the search term “hiking boots merrell”. - **Salomon**: Measured on the search terms “salomon hiking shoes” and “salomon x ultra”, summed into one figure. - [Merrell profile](/demand/global-en/brands/merrell) - [Salomon profile](/demand/global-en/brands/salomon) - [All hiking shoe brands worldwide](/demand/global-en/categories/hiking-shoe-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Merrell or Salomon more popular in search? In September 2026, Salomon had more branded searches than Merrell among hiking shoe brands worldwide. Salomon had about 101,000 branded searches, while Merrell had 40,500. Salomon made up 3.2% of all hiking shoe brand searches we track, and Merrell accounted for 1.3%. ## Cite this page Brandwave. "Merrell vs Salomon: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hiking-shoe-brands/compare/merrell-vs-salomon This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hiking-shoe-brands/compare/merrell-vs-salomon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.