---
title: "Hiking shoe brands: Which are searched most?"
description: "Compare the hiking shoe brands brands people buy. Share of Search among HOKA, Altra, Columbia, Merrell and KEEN, the hiking shoe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hiking-shoe-brands"
publisher: "Brandwave"
---

# Hiking shoe brands: Which are searched most?

Compare the hiking shoe brands brands people buy. Share of Search among HOKA, Altra, Columbia, Merrell and KEEN, the hiking shoe brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hiking shoe brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: HOKA, 82%

## Which brand is most popular in search among hiking shoe brands worldwide?

- In September 2026, HOKA was the most searched among hiking shoe brands worldwide, with an estimated 2.2M branded searches and 82% estimated Share of Search within this set.
- Altra is in 2nd place, 71 percentage points behind at 11% Share of Search.
- Across the 12 months ending September 2026, HOKA’s estimated Share of Search among hiking shoe brands worldwide decreased from 85.8% to 82%.
- Across the 12 months ending September 2026, Altra’s estimated Share of Search among hiking shoe brands worldwide increased from 7.7% to 11%.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among hiking shoe brands worldwide increased from 0.85% to 1.5%.
- Across the 12 months ending September 2026, HOKA’s estimated Share of Search among hiking shoe brands worldwide peaked at 86.9% in June 2026 and was lowest at 82% in September 2026.
- Across the 12 months ending September 2026, Altra’s estimated Share of Search among hiking shoe brands worldwide peaked at 11% in September 2026 and was lowest at 6.2% in December 2025.
- Across the 12 months ending September 2026, Columbia’s estimated Share of Search among hiking shoe brands worldwide peaked at 9.1% in November 2025 and was lowest at 3.4% in May 2026.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among hiking shoe brands worldwide peaked at 1.9% in July 2026 and was lowest at 0.67% in November 2025.
- Across the 12 months ending September 2026, Columbia and KEEN held steady: their estimated Share of Search among hiking shoe brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [HOKA vs Altra: compare search popularity](/demand/global-en/compare/altra-vs-hoka): 82% against 11% Share of Search.
- [HOKA vs Columbia: compare search popularity](/demand/global-en/compare/columbia-vs-hoka): 82% against 4.9% Share of Search.
- [Altra vs Columbia: compare search popularity](/demand/global-en/compare/altra-vs-columbia): 11% against 4.9% Share of Search.

## How did search popularity change for hiking shoe brands worldwide in September 2026?

- In September 2026, Altra gained estimated Share of Search among hiking shoe brands worldwide, from 9.3% to 11%.
- In September 2026, Columbia gained estimated Share of Search among hiking shoe brands worldwide, from 4.2% to 4.9%.
- In September 2026, HOKA lost estimated Share of Search among hiking shoe brands worldwide, from 84.6% to 82%.
- Estimated monthly branded searches for Merrell worldwide rose 49.4% over 12 measured months, from 27.1K to 40.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | HOKA | 82% | 2.2M | -18.2% | HOKA |
| 2 | Altra | 11% | 301K | 0.0% | Altra |
| 3 | Columbia | 4.9% | 135K | 0.0% | Columbia |
| 4 | Merrell | 1.5% | 40.5K | -18.2% | Merrell |
| 5 | KEEN | 0.54% | 14.8K | 0.0% | KEEN |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HOKA | 2.7M | 85.8% | 1 |
| Oct 2025 | Altra | 246K | 7.7% | 2 |
| Oct 2025 | Columbia | 165K | 5.2% | 3 |
| Oct 2025 | Merrell | 27.1K | 0.85% | 4 |
| Oct 2025 | KEEN | 14.8K | 0.46% | 5 |
| Nov 2025 | HOKA | 2.7M | 82.4% | 1 |
| Nov 2025 | Columbia | 301K | 9.1% | 2 |
| Nov 2025 | Altra | 246K | 7.4% | 3 |
| Nov 2025 | Merrell | 22.2K | 0.67% | 4 |
| Nov 2025 | KEEN | 14.8K | 0.45% | 5 |
| Dec 2025 | HOKA | 2.7M | 85% | 1 |
| Dec 2025 | Columbia | 246K | 7.6% | 2 |
| Dec 2025 | Altra | 201K | 6.2% | 3 |
| Dec 2025 | Merrell | 22.2K | 0.69% | 4 |
| Dec 2025 | KEEN | 14.8K | 0.46% | 5 |
| Jan 2026 | HOKA | 2.2M | 83% | 1 |
| Jan 2026 | Altra | 246K | 9.1% | 2 |
| Jan 2026 | Columbia | 165K | 6.1% | 3 |
| Jan 2026 | Merrell | 33.1K | 1.2% | 4 |
| Jan 2026 | KEEN | 14.8K | 0.55% | 5 |
| Feb 2026 | HOKA | 2.2M | 85.4% | 1 |
| Feb 2026 | Altra | 201K | 7.7% | 2 |
| Feb 2026 | Columbia | 135K | 5.1% | 3 |
| Feb 2026 | Merrell | 33.1K | 1.3% | 4 |
| Feb 2026 | KEEN | 14.8K | 0.56% | 5 |
| Mar 2026 | HOKA | 2.7M | 85.7% | 1 |
| Mar 2026 | Altra | 301K | 9.4% | 2 |
| Mar 2026 | Columbia | 110K | 3.4% | 3 |
| Mar 2026 | Merrell | 33.1K | 1% | 4 |
| Mar 2026 | KEEN | 14.8K | 0.46% | 5 |
| Apr 2026 | HOKA | 2.7M | 85.5% | 1 |
| Apr 2026 | Altra | 301K | 9.4% | 2 |
| Apr 2026 | Columbia | 110K | 3.4% | 3 |
| Apr 2026 | Merrell | 40.5K | 1.3% | 4 |
| Apr 2026 | KEEN | 14.8K | 0.46% | 5 |
| May 2026 | HOKA | 2.7M | 85.2% | 1 |
| May 2026 | Altra | 301K | 9.4% | 2 |
| May 2026 | Columbia | 110K | 3.4% | 3 |
| May 2026 | Merrell | 49.5K | 1.5% | 4 |
| May 2026 | KEEN | 14.8K | 0.46% | 5 |
| Jun 2026 | HOKA | 2.7M | 86.9% | 1 |
| Jun 2026 | Altra | 246K | 7.8% | 2 |
| Jun 2026 | Columbia | 110K | 3.5% | 3 |
| Jun 2026 | Merrell | 40.5K | 1.3% | 4 |
| Jun 2026 | KEEN | 14.8K | 0.47% | 5 |
| Jul 2026 | HOKA | 2.2M | 84.2% | 1 |
| Jul 2026 | Altra | 246K | 9.2% | 2 |
| Jul 2026 | Columbia | 110K | 4.1% | 3 |
| Jul 2026 | Merrell | 49.5K | 1.9% | 4 |
| Jul 2026 | KEEN | 14.8K | 0.56% | 5 |
| Aug 2026 | HOKA | 2.7M | 84.6% | 1 |
| Aug 2026 | Altra | 301K | 9.3% | 2 |
| Aug 2026 | Columbia | 135K | 4.2% | 3 |
| Aug 2026 | Merrell | 49.5K | 1.5% | 4 |
| Aug 2026 | KEEN | 14.8K | 0.46% | 5 |
| Sep 2026 | HOKA | 2.2M | 82% | 1 |
| Sep 2026 | Altra | 301K | 11% | 2 |
| Sep 2026 | Columbia | 135K | 4.9% | 3 |
| Sep 2026 | Merrell | 40.5K | 1.5% | 4 |
| Sep 2026 | KEEN | 14.8K | 0.54% | 5 |

## What is being compared

- **Altra**: Measured on the search term “altra”.
- **Columbia**: Measured on the search term “columbia sportswear”.
- **HOKA**: Measured on the search term “hoka”.
- **KEEN**: Measured on the search term “hiking boots keen”.
- **Merrell**: Measured on the search term “hiking boots merrell”.

- [Altra](/demand/global-en/brands/altra)
- [Columbia](/demand/global-en/brands/columbia)
- [HOKA](/demand/global-en/brands/hoka)
- [KEEN](/demand/global-en/brands/keen-footwear)
- [Merrell](/demand/global-en/brands/merrell)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hiking shoe brands worldwide?

In September 2026, HOKA was the most searched among hiking shoe brands worldwide, with an estimated 2.2M branded searches and 82% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hiking shoe brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hiking-shoe-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hiking-shoe-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.