---
title: "KEEN vs Merrell: Which is searched more?"
description: "Which is more popular in search, KEEN or Merrell? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hiking-footwear-brands/compare/keen-footwear-vs-merrell"
publisher: "Brandwave"
---

# KEEN vs Merrell: Which is searched more?

Which is more popular in search, KEEN or Merrell? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KEEN and Merrell
- **Competitive set**: Hiking footwear brands
- **Market**: Global
- **Month measured**: Sep 2026
- **KEEN Share of Search**: 2.6%
- **Merrell Share of Search**: 54.1%

## Which is more popular in search, KEEN or Merrell?

- In September 2026, Merrell had more branded searches than KEEN among hiking footwear brands worldwide. Merrell was estimated to have 680K branded searches compared to KEEN’s 32.9K, and held a 54.1% Share of Search versus KEEN’s 2.6%.
- Merrell was ahead of KEEN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KEEN’s estimated Share of Search among hiking footwear brands worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches moved from 24.7K to 32.9K.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among hiking footwear brands worldwide moved from 59.1% to 54.1%, and its estimated monthly branded searches moved from 661K to 680K.

## How did search popularity change for hiking footwear brands worldwide in September 2026?

- Estimated monthly branded searches for KEEN worldwide rose 33.2% over 12 measured months, from 24.7K to 32.9K in September 2026.

## Month by month

| Month | KEEN estimated searches | KEEN Share of Search | KEEN rank | Merrell estimated searches | Merrell Share of Search | Merrell rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 24.7K | 2.2% | 5 | 661K | 59.1% | 1 |
| Nov 2025 | 24.7K | 2% | 5 | 773K | 62.4% | 1 |
| Dec 2025 | 22.9K | 2.1% | 5 | 656K | 59.2% | 1 |
| Jan 2026 | 24.7K | 2% | 5 | 678K | 55.3% | 1 |
| Feb 2026 | 24.7K | 2.4% | 5 | 567K | 55.6% | 1 |
| Mar 2026 | 26.9K | 2.3% | 5 | 705K | 59.7% | 1 |
| Apr 2026 | 29.6K | 2.5% | 5 | 693K | 59.5% | 1 |
| May 2026 | 32.9K | 2.7% | 5 | 722K | 59.7% | 1 |
| Jun 2026 | 32.9K | 2.6% | 4 | 792K | 61.5% | 1 |
| Jul 2026 | 37K | 3.1% | 4 | 689K | 57.4% | 1 |
| Aug 2026 | 32.9K | 2.6% | 5 | 689K | 54% | 1 |
| Sep 2026 | 32.9K | 2.6% | 5 | 680K | 54.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using KEEN’s and Merrell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KEEN**: Measured on the search terms “hiking boots keen” and “keen hiking shoes”, summed into one figure.
- **Merrell**: Measured on the search terms “hiking boots merrell”, “hiking shoes merrell”, “merrell”, “merrell hiking boots” and “merrell moab”, summed into one figure.

- [KEEN profile](/demand/global-en/brands/keen-footwear)
- [Merrell profile](/demand/global-en/brands/merrell)
- [All hiking footwear brands worldwide](/demand/global-en/categories/hiking-footwear-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KEEN or Merrell?

In September 2026, Merrell had more branded searches than KEEN among hiking footwear brands worldwide. Merrell was estimated to have 680K branded searches compared to KEEN’s 32.9K, and held a 54.1% Share of Search versus KEEN’s 2.6%.

## Cite this page

Brandwave. "KEEN vs Merrell: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hiking-footwear-brands/compare/keen-footwear-vs-merrell

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hiking-footwear-brands/compare/keen-footwear-vs-merrell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.