--- title: "Columbia vs HOKA: Which is searched more?" description: "Is Columbia or HOKA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hiking-footwear-brands/compare/columbia-vs-hoka" publisher: "Brandwave" --- # Columbia vs HOKA: Which is searched more? Is Columbia or HOKA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Columbia and HOKA - **Competitive set**: Hiking footwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Columbia Share of Search**: 1.7% - **HOKA Share of Search**: 2.2% ## Is Columbia or HOKA more popular in search? - In September 2026, HOKA had more branded searches than Columbia among hiking footwear brands worldwide. HOKA had about 36,200 branded searches, while Columbia had 27,100. HOKA made up 2.2% of all hiking footwear brand searches we track, and Columbia accounted for 1.7%. - HOKA was ahead of Columbia in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Columbia’s share of searches among hiking footwear brands worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 22.2K to 27.1K. - Across the 12 months ending September 2026, HOKA’s share of searches among hiking footwear brands worldwide moved from 2.8% to 2.2%, and its estimated monthly branded searches moved from 40.3K to 36.2K. ## Top hiking footwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, HOKA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Columbia was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HOKA was listed before Columbia in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Salomon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Altra | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | KEEN | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | La Sportiva | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LOWA | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Oboz | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | SCARPA | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | 10th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about hiking footwear brands - Asked ChatGPT "Which hiking footwear brand should I buy?": 1. Merrell, 2. KEEN, 3. Salomon, 4. HOKA, 5. Oboz - Asked ChatGPT "What are the best hiking footwear brands?": 1. Salomon, 2. HOKA, 3. Merrell, 4. La Sportiva, 5. LOWA, 6. Altra, 7. KEEN, 8. SCARPA, 9. Oboz, 10. Columbia - Asked ChatGPT "What's the best hiking footwear brand for all-day comfort?": 1. HOKA, 2. Merrell, 3. Altra, 4. Salomon - Searched Google, AI Overview "hiking footwear brands": 1. Merrell, 2. Salomon, 3. HOKA, 4. Altra, 5. La Sportiva, 6. Columbia - Searched Google, AI Overview "best hiking footwear": 1. Merrell, 2. Salomon, 3. Altra Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hiking footwear brands worldwide in September 2026? - In September 2026, Columbia fell from 7th to 8th among hiking footwear brands worldwide. - In September 2026, HOKA fell from 5th to 6th among hiking footwear brands worldwide. ## Month by month | Month | Columbia estimated searches | Columbia Share of Search | Columbia rank | HOKA estimated searches | HOKA Share of Search | HOKA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 1.5% | 8 | 40.3K | 2.8% | 5 | | Nov 2025 | 27.1K | 1.7% | 7 | 40.3K | 2.6% | 5 | | Dec 2025 | 22.2K | 1.6% | 8 | 37K | 2.7% | 5 | | Jan 2026 | 22.2K | 1.4% | 8 | 45.2K | 2.9% | 5 | | Feb 2026 | 22.2K | 1.7% | 8 | 32.9K | 2.5% | 5 | | Mar 2026 | 22.2K | 1.4% | 8 | 40.3K | 2.6% | 5 | | Apr 2026 | 27.1K | 1.7% | 8 | 44.4K | 2.9% | 5 | | May 2026 | 27.1K | 1.7% | 8 | 44.4K | 2.8% | 5 | | Jun 2026 | 27.1K | 1.7% | 8 | 40.3K | 2.5% | 5 | | Jul 2026 | 27.1K | 1.8% | 8 | 40.3K | 2.6% | 5 | | Aug 2026 | 33.1K | 2% | 7 | 40.3K | 2.4% | 5 | | Sep 2026 | 27.1K | 1.7% | 8 | 36.2K | 2.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Columbia’s and HOKA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Columbia**: Measured on the search terms “columbia hiking boots” and “columbia hiking shoes”, summed into one figure. - **HOKA**: Measured on the search terms “hoka hiking boots” and “hoka hiking shoes”, summed into one figure. - [Columbia profile](/demand/global-en/brands/columbia) - [HOKA profile](/demand/global-en/brands/hoka) - [All hiking footwear brands worldwide](/demand/global-en/categories/hiking-footwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Columbia or HOKA more popular in search? In September 2026, HOKA had more branded searches than Columbia among hiking footwear brands worldwide. HOKA had about 36,200 branded searches, while Columbia had 27,100. HOKA made up 2.2% of all hiking footwear brand searches we track, and Columbia accounted for 1.7%. ## Cite this page Brandwave. "Columbia vs HOKA: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hiking-footwear-brands/compare/columbia-vs-hoka This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hiking-footwear-brands/compare/columbia-vs-hoka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.