--- title: "Altra vs La Sportiva: Which is searched more?" description: "Is Altra or La Sportiva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hiking-footwear-brands/compare/altra-vs-la-sportiva" publisher: "Brandwave" --- # Altra vs La Sportiva: Which is searched more? Is Altra or La Sportiva more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Altra and La Sportiva - **Competitive set**: Hiking footwear brands - **Market**: Global - **Month measured**: Sep 2026 - **Altra Share of Search**: 18.4% - **La Sportiva Share of Search**: 22.5% ## Is Altra or La Sportiva more popular in search? - In September 2026, La Sportiva had more branded searches than Altra among hiking footwear brands worldwide. La Sportiva had about 368,000 branded searches, while Altra had 301,000. La Sportiva made up 22.5% of all hiking footwear brand searches we track, and Altra accounted for 18.4%. - La Sportiva was ahead of Altra in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Altra’s share of searches among hiking footwear brands worldwide moved from 17% to 18.4%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, La Sportiva’s share of searches among hiking footwear brands worldwide moved from 20.8% to 22.5%, and its estimated monthly branded searches moved from 301K to 368K. ## Top hiking footwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Altra was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. La Sportiva was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Altra was listed before La Sportiva in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Salomon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Altra | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | KEEN | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | La Sportiva | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LOWA | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Oboz | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | SCARPA | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | 10th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about hiking footwear brands - Asked ChatGPT "Which hiking footwear brand should I buy?": 1. Merrell, 2. KEEN, 3. Salomon, 4. HOKA, 5. Oboz - Asked ChatGPT "What are the best hiking footwear brands?": 1. Salomon, 2. HOKA, 3. Merrell, 4. La Sportiva, 5. LOWA, 6. Altra, 7. KEEN, 8. SCARPA, 9. Oboz, 10. Columbia - Asked ChatGPT "What's the best hiking footwear brand for all-day comfort?": 1. HOKA, 2. Merrell, 3. Altra, 4. Salomon - Searched Google, AI Overview "hiking footwear brands": 1. Merrell, 2. Salomon, 3. HOKA, 4. Altra, 5. La Sportiva, 6. Columbia - Searched Google, AI Overview "best hiking footwear": 1. Merrell, 2. Salomon, 3. Altra Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hiking footwear brands worldwide in September 2026? - La Sportiva’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 18.6% to 22.5% in September 2026. - Altra’s share of searches among hiking footwear brands worldwide has gained ground for 3 months in a row, from 15.2% to 18.4% in September 2026. ## Month by month | Month | Altra estimated searches | Altra Share of Search | Altra rank | La Sportiva estimated searches | La Sportiva Share of Search | La Sportiva rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 17% | 3 | 301K | 20.8% | 2 | | Nov 2025 | 246K | 15.6% | 3 | 301K | 19.1% | 2 | | Dec 2025 | 201K | 14.5% | 3 | 301K | 21.7% | 2 | | Jan 2026 | 246K | 15.8% | 3 | 368K | 23.6% | 2 | | Feb 2026 | 201K | 15.5% | 3 | 301K | 23.3% | 2 | | Mar 2026 | 301K | 19.2% | 2 | 301K | 19.2% | 3 | | Apr 2026 | 301K | 19.4% | 2 | 301K | 19.4% | 3 | | May 2026 | 301K | 18.8% | 2 | 301K | 18.8% | 3 | | Jun 2026 | 246K | 15.2% | 3 | 301K | 18.6% | 2 | | Jul 2026 | 246K | 16.1% | 3 | 301K | 19.6% | 2 | | Aug 2026 | 301K | 18% | 3 | 368K | 22.1% | 2 | | Sep 2026 | 301K | 18.4% | 3 | 368K | 22.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Altra’s and La Sportiva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Altra**: Measured on the search term “altra”. - **La Sportiva**: Measured on the search term “la sportiva”. - [Altra profile](/demand/global-en/brands/altra) - [La Sportiva profile](/demand/global-en/brands/la-sportiva) - [All hiking footwear brands worldwide](/demand/global-en/categories/hiking-footwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Altra or La Sportiva more popular in search? In September 2026, La Sportiva had more branded searches than Altra among hiking footwear brands worldwide. La Sportiva had about 368,000 branded searches, while Altra had 301,000. La Sportiva made up 22.5% of all hiking footwear brand searches we track, and Altra accounted for 18.4%. ## Cite this page Brandwave. "Altra vs La Sportiva: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hiking-footwear-brands/compare/altra-vs-la-sportiva This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hiking-footwear-brands/compare/altra-vs-la-sportiva. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.