---
title: "Hiking footwear brands: Which brands are most popular in search?"
description: "Compare brands that offer footwear for hiking. Share of Search among Merrell, Salomon, LOWA, KEEN and SCARPA, the hiking footwear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hiking-footwear-brands"
publisher: "Brandwave"
---

# Hiking footwear brands: Which brands are most popular in search?

Compare brands that offer footwear for hiking. Share of Search among Merrell, Salomon, LOWA, KEEN and SCARPA, the hiking footwear brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hiking footwear brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Merrell, 75.6%

## Which brand is most popular in search among hiking footwear brands worldwide?

- In August 2026, Merrell was the most searched among hiking footwear brands worldwide, with an estimated 691K branded searches and 75.6% estimated Share of Search within this set.
- Salomon is in 2nd place, 60.6 percentage points behind at 15% Share of Search.
- Across the 11 months ending August 2026, Merrell’s estimated Share of Search among hiking footwear brands worldwide decreased from 80.4% to 75.6%.
- Across the 11 months ending August 2026, Salomon’s estimated Share of Search among hiking footwear brands worldwide increased from 11.3% to 15%.
- Across the 11 months ending August 2026, KEEN’s estimated Share of Search among hiking footwear brands worldwide increased from 3% to 3.6%.
- Across the 11 months ending August 2026, Merrell’s estimated Share of Search among hiking footwear brands worldwide peaked at 82.1% in November 2025 and was lowest at 75.6% in August 2026.
- Across the 11 months ending August 2026, Salomon’s estimated Share of Search among hiking footwear brands worldwide peaked at 15% in August 2026 and was lowest at 9.9% in November 2025.
- Across the 11 months ending August 2026, LOWA’s estimated Share of Search among hiking footwear brands worldwide peaked at 4.6% in January 2026 and was lowest at 2.9% in June 2026.
- Across the 11 months ending August 2026, KEEN’s estimated Share of Search among hiking footwear brands worldwide peaked at 4.1% in July 2026 and was lowest at 2.7% in November 2025.
- Across the 11 months ending August 2026, LOWA and SCARPA held steady: their estimated Share of Search among hiking footwear brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Merrell vs Salomon: compare search popularity](/demand/global-en/compare/merrell-vs-salomon): 75.6% against 15% Share of Search.
- [Merrell vs LOWA: compare search popularity](/demand/global-en/compare/lowa-vs-merrell): 75.6% against 4.4% Share of Search.
- [Merrell vs KEEN: compare search popularity](/demand/global-en/compare/keen-footwear-vs-merrell): 75.6% against 3.6% Share of Search.
- [Salomon vs LOWA: compare search popularity](/demand/global-en/compare/lowa-vs-salomon): 15% against 4.4% Share of Search.
- [Salomon vs KEEN: compare search popularity](/demand/global-en/compare/keen-footwear-vs-salomon): 15% against 3.6% Share of Search.
- [LOWA vs KEEN: compare search popularity](/demand/global-en/compare/keen-footwear-vs-lowa): 4.4% against 3.6% Share of Search.

## How did search popularity change for hiking footwear brands worldwide in August 2026?

- In August 2026, LOWA overtook KEEN to rank 3rd among hiking footwear brands worldwide, at 4.4%.
- In August 2026, Salomon gained estimated Share of Search among hiking footwear brands worldwide, from 14.4% to 15%.
- In August 2026, Merrell lost estimated Share of Search among hiking footwear brands worldwide, from 76.3% to 75.6%.
- Estimated monthly branded searches for KEEN worldwide rose 32.8% over 11 measured months, from 25K to 33.2K in August 2026.
- Estimated monthly branded searches for SCARPA worldwide rose 20.9% over 11 measured months, from 10.2K to 12.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Merrell | 75.6% | 691K | 0.0% | Merrell |
| 2 | Salomon | 15% | 137K | +5.0% | Salomon |
| 3 | LOWA | 4.4% | 39.7K | +17.8% | LOWA |
| 4 | KEEN | 3.6% | 33.2K | -11.0% | KEEN |
| 5 | SCARPA | 1.4% | 12.4K | 0.0% | SCARPA |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Merrell | 662K | 80.4% | 1 |
| Oct 2025 | Salomon | 93.4K | 11.3% | 2 |
| Oct 2025 | LOWA | 32.5K | 4% | 3 |
| Oct 2025 | KEEN | 25K | 3% | 4 |
| Oct 2025 | SCARPA | 10.2K | 1.2% | 5 |
| Nov 2025 | Merrell | 775K | 82.1% | 1 |
| Nov 2025 | Salomon | 93.4K | 9.9% | 2 |
| Nov 2025 | LOWA | 39.7K | 4.2% | 3 |
| Nov 2025 | KEEN | 25.3K | 2.7% | 4 |
| Nov 2025 | SCARPA | 10.3K | 1.1% | 5 |
| Dec 2025 | Merrell | 658K | 80.5% | 1 |
| Dec 2025 | Salomon | 93.4K | 11.4% | 2 |
| Dec 2025 | LOWA | 32.5K | 4% | 3 |
| Dec 2025 | KEEN | 23.4K | 2.9% | 4 |
| Dec 2025 | SCARPA | 10.2K | 1.3% | 5 |
| Jan 2026 | Merrell | 679K | 78% | 1 |
| Jan 2026 | Salomon | 114K | 13.1% | 2 |
| Jan 2026 | LOWA | 39.7K | 4.6% | 3 |
| Jan 2026 | KEEN | 25.1K | 2.9% | 4 |
| Jan 2026 | SCARPA | 12.5K | 1.4% | 5 |
| Feb 2026 | Merrell | 568K | 78.5% | 1 |
| Feb 2026 | Salomon | 87.8K | 12.1% | 2 |
| Feb 2026 | LOWA | 32.5K | 4.5% | 3 |
| Feb 2026 | KEEN | 25K | 3.5% | 4 |
| Feb 2026 | SCARPA | 10.2K | 1.4% | 5 |
| Mar 2026 | Merrell | 707K | 79.8% | 1 |
| Mar 2026 | Salomon | 107K | 12% | 2 |
| Mar 2026 | LOWA | 35.2K | 4% | 3 |
| Mar 2026 | KEEN | 27.3K | 3.1% | 4 |
| Mar 2026 | SCARPA | 10.2K | 1.1% | 5 |
| Apr 2026 | Merrell | 694K | 79.9% | 1 |
| Apr 2026 | Salomon | 102K | 11.7% | 2 |
| Apr 2026 | LOWA | 32.5K | 3.7% | 3 |
| Apr 2026 | KEEN | 29.9K | 3.4% | 4 |
| Apr 2026 | SCARPA | 10.2K | 1.2% | 5 |
| May 2026 | Merrell | 724K | 78.8% | 1 |
| May 2026 | Salomon | 118K | 12.8% | 2 |
| May 2026 | LOWA | 33.7K | 3.7% | 3 |
| May 2026 | KEEN | 33.3K | 3.6% | 4 |
| May 2026 | SCARPA | 10.1K | 1.1% | 5 |
| Jun 2026 | Merrell | 793K | 79.7% | 1 |
| Jun 2026 | Salomon | 131K | 13.1% | 2 |
| Jun 2026 | KEEN | 33.2K | 3.3% | 3 |
| Jun 2026 | LOWA | 28.8K | 2.9% | 4 |
| Jun 2026 | SCARPA | 10.1K | 1% | 5 |
| Jul 2026 | Merrell | 691K | 76.3% | 1 |
| Jul 2026 | Salomon | 131K | 14.4% | 2 |
| Jul 2026 | KEEN | 37.3K | 4.1% | 3 |
| Jul 2026 | LOWA | 33.7K | 3.7% | 4 |
| Jul 2026 | SCARPA | 12.4K | 1.4% | 5 |
| Aug 2026 | Merrell | 691K | 75.6% | 1 |
| Aug 2026 | Salomon | 137K | 15% | 2 |
| Aug 2026 | LOWA | 39.7K | 4.4% | 3 |
| Aug 2026 | KEEN | 33.2K | 3.6% | 4 |
| Aug 2026 | SCARPA | 12.4K | 1.4% | 5 |
| Sep 2026 | KEEN | — | — | — |
| Sep 2026 | LOWA | — | — | — |
| Sep 2026 | Merrell | — | — | — |
| Sep 2026 | Salomon | — | — | — |
| Sep 2026 | SCARPA | — | — | — |

## What is being compared

- **KEEN**: Measured on the search terms “hiking boots keen”, “keen hiking shoes” and “keenfootwear com”, summed into one figure.
- **LOWA**: Measured on the search terms “hiking boots lowa”, “lowa renegade” and “lowaboots com”, summed into one figure.
- **Merrell**: Measured on the search terms “hiking boots merrell”, “hiking shoes merrell”, “merrell”, “merrell com”, “merrell hiking boots” and “merrell moab”, summed into one figure.
- **Salomon**: Measured on the search terms “hiking boots salomon”, “salomon com”, “salomon hiking shoes” and “salomon x ultra”, summed into one figure.
- **SCARPA**: Measured on the search terms “hiking boots scarpa” and “scarpa com”, summed into one figure.

- [KEEN](/demand/global-en/brands/keen-footwear)
- [LOWA](/demand/global-en/brands/lowa)
- [Merrell](/demand/global-en/brands/merrell)
- [Salomon](/demand/global-en/brands/salomon)
- [SCARPA](/demand/global-en/brands/scarpa)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hiking footwear brands worldwide?

In August 2026, Merrell was the most searched among hiking footwear brands worldwide, with an estimated 691K branded searches and 75.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hiking footwear brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hiking-footwear-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hiking-footwear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.