--- title: "Oboz vs SCARPA: Which is searched more?" description: "Is Oboz or SCARPA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hiking-boots/compare/oboz-vs-scarpa" publisher: "Brandwave" --- # Oboz vs SCARPA: Which is searched more? Is Oboz or SCARPA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Oboz and SCARPA - **Competitive set**: Hiking boots - **Market**: Global - **Month measured**: Sep 2026 - **Oboz Share of Search**: 2.9% - **SCARPA Share of Search**: 2% ## Is Oboz or SCARPA more popular in search? - In September 2026, Oboz had more branded searches than SCARPA among hiking boots worldwide. Oboz had about 18,100 branded searches, while SCARPA had 12,100. Oboz made up 2.9% of all hiking boot searches we track, and SCARPA accounted for 2%. - Oboz was ahead of SCARPA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Oboz’s share of searches among hiking boots worldwide moved from 3.2% to 2.9%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, SCARPA’s share of searches among hiking boots worldwide moved from 1.7% to 2%, and its estimated monthly branded searches moved from 9.9K to 12.1K. ## Top hiking boots in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Oboz was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SCARPA was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oboz was listed before SCARPA in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salomon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Merrell | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | LOWA | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | KEEN | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | La Sportiva | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Oboz | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | SCARPA | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about hiking boots - Asked ChatGPT "Which hiking boots brand should I buy?": 1. Merrell, 2. Salomon, 3. KEEN, 4. LOWA, 5. Oboz - Asked ChatGPT "What are the best hiking boots brands?": 1. Merrell, 2. Salomon, 3. La Sportiva, 4. KEEN, 5. Oboz, 6. LOWA - Asked ChatGPT "What's the best hiking boots brand for rough trails?": 1. Salomon, 2. LOWA, 3. La Sportiva, 4. KEEN, 5. SCARPA - Searched Google, AI Overview "best hiking boots": 1. Merrell, 2. Salomon, 3. LOWA - Searched Google, AI Overview "waterproof hiking boots": 1. KEEN, 2. Merrell, 3. Columbia, 4. Salomon Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hiking boots worldwide in September 2026? - Estimated monthly branded searches for SCARPA worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026. ## Month by month | Month | Oboz estimated searches | Oboz Share of Search | Oboz rank | SCARPA estimated searches | SCARPA Share of Search | SCARPA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 3.2% | 5 | 9.9K | 1.7% | 7 | | Nov 2025 | 22.2K | 3.1% | 5 | 9.9K | 1.4% | 7 | | Dec 2025 | 22.2K | 3.4% | 4 | 9.9K | 1.5% | 7 | | Jan 2026 | 22.2K | 3.4% | 5 | 12.1K | 1.9% | 7 | | Feb 2026 | 18.1K | 3.4% | 5 | 9.9K | 1.8% | 7 | | Mar 2026 | 18.1K | 3.5% | 5 | 9.9K | 1.9% | 7 | | Apr 2026 | 18.1K | 3.5% | 5 | 9.9K | 1.9% | 7 | | May 2026 | 22.2K | 4.1% | 4 | 9.9K | 1.8% | 7 | | Jun 2026 | 18.1K | 3.5% | 5 | 9.9K | 1.9% | 7 | | Jul 2026 | 18.1K | 3.4% | 5 | 12.1K | 2.2% | 7 | | Aug 2026 | 18.1K | 2.9% | 5 | 12.1K | 1.9% | 7 | | Sep 2026 | 18.1K | 2.9% | 5 | 12.1K | 2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Oboz’s and SCARPA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Oboz**: Measured on the search term “oboz”. - **SCARPA**: Measured on the search term “hiking boots scarpa”. - [Oboz profile](/demand/global-en/brands/oboz) - [SCARPA profile](/demand/global-en/brands/scarpa) - [All hiking boots worldwide](/demand/global-en/categories/hiking-boots): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Oboz or SCARPA more popular in search? In September 2026, Oboz had more branded searches than SCARPA among hiking boots worldwide. Oboz had about 18,100 branded searches, while SCARPA had 12,100. Oboz made up 2.9% of all hiking boot searches we track, and SCARPA accounted for 2%. ## Cite this page Brandwave. "Oboz vs SCARPA: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hiking-boots/compare/oboz-vs-scarpa This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hiking-boots/compare/oboz-vs-scarpa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.