--- title: "KEEN vs LOWA: Which is searched more?" description: "Is KEEN or LOWA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hiking-boots/compare/keen-footwear-vs-lowa" publisher: "Brandwave" --- # KEEN vs LOWA: Which is searched more? Is KEEN or LOWA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KEEN and LOWA - **Competitive set**: Hiking boots - **Market**: Global - **Month measured**: Sep 2026 - **KEEN Share of Search**: 2.4% - **LOWA Share of Search**: 1.1% ## Is KEEN or LOWA more popular in search? - In September 2026, KEEN had more branded searches than LOWA among hiking boots worldwide. KEEN had about 14,800 branded searches, while LOWA had 6,600. KEEN made up 2.4% of all hiking boot searches we track, and LOWA accounted for 1.1%. - KEEN was ahead of LOWA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KEEN’s share of searches among hiking boots worldwide moved from 2.6% to 2.4%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, LOWA’s share of searches among hiking boots worldwide moved from 0.95% to 1.1%, and its estimated monthly branded searches moved from 5.4K to 6.6K. ## Top hiking boots in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KEEN and LOWA were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. KEEN and LOWA were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Salomon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Merrell | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | LOWA | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | KEEN | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | La Sportiva | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Oboz | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | SCARPA | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about hiking boots - Asked ChatGPT "Which hiking boots brand should I buy?": 1. Merrell, 2. Salomon, 3. KEEN, 4. LOWA, 5. Oboz - Asked ChatGPT "What are the best hiking boots brands?": 1. Merrell, 2. Salomon, 3. La Sportiva, 4. KEEN, 5. Oboz, 6. LOWA - Asked ChatGPT "What's the best hiking boots brand for rough trails?": 1. Salomon, 2. LOWA, 3. La Sportiva, 4. KEEN, 5. SCARPA - Searched Google, AI Overview "best hiking boots": 1. Merrell, 2. Salomon, 3. LOWA - Searched Google, AI Overview "waterproof hiking boots": 1. KEEN, 2. Merrell, 3. Columbia, 4. Salomon Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hiking boots worldwide in September 2026? - Estimated monthly branded searches for LOWA worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026. ## Month by month | Month | KEEN estimated searches | KEEN Share of Search | KEEN rank | LOWA estimated searches | LOWA Share of Search | LOWA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 2.6% | 6 | 5.4K | 0.95% | 8 | | Nov 2025 | 14.8K | 2.1% | 6 | 6.6K | 0.94% | 8 | | Dec 2025 | 14.8K | 2.3% | 6 | 5.4K | 0.84% | 8 | | Jan 2026 | 14.8K | 2.3% | 6 | 6.6K | 1% | 8 | | Feb 2026 | 14.8K | 2.7% | 6 | 5.4K | 1% | 8 | | Mar 2026 | 14.8K | 2.8% | 6 | 8.1K | 1.6% | 8 | | Apr 2026 | 14.8K | 2.8% | 6 | 5.4K | 1% | 8 | | May 2026 | 14.8K | 2.8% | 6 | 6.6K | 1.2% | 8 | | Jun 2026 | 14.8K | 2.8% | 6 | 6.6K | 1.3% | 8 | | Jul 2026 | 14.8K | 2.7% | 6 | 6.6K | 1.2% | 8 | | Aug 2026 | 14.8K | 2.3% | 6 | 6.6K | 1% | 8 | | Sep 2026 | 14.8K | 2.4% | 6 | 6.6K | 1.1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using KEEN’s and LOWA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KEEN**: Measured on the search term “hiking boots keen”. - **LOWA**: Measured on the search term “hiking boots lowa”. - [KEEN profile](/demand/global-en/brands/keen-footwear) - [LOWA profile](/demand/global-en/brands/lowa) - [All hiking boots worldwide](/demand/global-en/categories/hiking-boots): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KEEN or LOWA more popular in search? In September 2026, KEEN had more branded searches than LOWA among hiking boots worldwide. KEEN had about 14,800 branded searches, while LOWA had 6,600. KEEN made up 2.4% of all hiking boot searches we track, and LOWA accounted for 1.1%. ## Cite this page Brandwave. "KEEN vs LOWA: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hiking-boots/compare/keen-footwear-vs-lowa This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hiking-boots/compare/keen-footwear-vs-lowa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.