---
title: "Hiking backpack brands: Which brands are most popular in search?"
description: "Compare brands that offer backpacks for hiking and backpacking. Share of Search among Hyperlite Mountain Gear, Gregory, Deuter, Gossamer Gear and Granite Gear, the hiking backpack brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hiking-backpack-brands"
publisher: "Brandwave"
---

# Hiking backpack brands: Which brands are most popular in search?

Compare brands that offer backpacks for hiking and backpacking. Share of Search among Hyperlite Mountain Gear, Gregory, Deuter, Gossamer Gear and Granite Gear, the hiking backpack brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hiking backpack brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hyperlite Mountain Gear, 49.9%

## Which brand is most popular in search among hiking backpack brands worldwide?

- In August 2026, Hyperlite Mountain Gear was the most searched among hiking backpack brands worldwide, with an estimated 86.1K branded searches and 49.9% estimated Share of Search within this set.
- Gregory is in 2nd place, 33 percentage points behind at 16.9% Share of Search.
- Across the 11 months ending August 2026, Hyperlite Mountain Gear’s estimated Share of Search among hiking backpack brands worldwide decreased from 54.8% to 49.9%.
- Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hiking backpack brands worldwide increased from 16.1% to 16.9%.
- Across the 11 months ending August 2026, Deuter’s estimated Share of Search among hiking backpack brands worldwide increased from 13.6% to 14.5%.
- Across the 11 months ending August 2026, Gossamer Gear’s estimated Share of Search among hiking backpack brands worldwide increased from 11.2% to 14.3%.
- Across the 11 months ending August 2026, Hyperlite Mountain Gear’s estimated Share of Search among hiking backpack brands worldwide peaked at 55.8% in February 2026 and was lowest at 48.5% in May 2026.
- Across the 11 months ending August 2026, Gregory’s estimated Share of Search among hiking backpack brands worldwide peaked at 17.1% in February 2026 and was lowest at 14.5% in December 2025.
- Across the 11 months ending August 2026, Deuter’s estimated Share of Search among hiking backpack brands worldwide peaked at 14.5% in August 2026 and was lowest at 11.3% in February 2026.
- Across the 11 months ending August 2026, Gossamer Gear’s estimated Share of Search among hiking backpack brands worldwide peaked at 17.3% in May 2026 and was lowest at 11.2% in October 2025.
- Across the 11 months ending August 2026, Granite Gear’s estimated Share of Search among hiking backpack brands worldwide peaked at 7.1% in March 2026 and was lowest at 4% in December 2025.
- Across the 11 months ending August 2026, Granite Gear held steady: its estimated Share of Search among hiking backpack brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Hyperlite Mountain Gear vs Gregory: compare search popularity](/demand/global-en/compare/gregory-backpacks-vs-hyperlite-mountain-gear): 49.9% against 16.9% Share of Search.
- [Hyperlite Mountain Gear vs Deuter: compare search popularity](/demand/global-en/compare/deuter-vs-hyperlite-mountain-gear): 49.9% against 14.5% Share of Search.
- [Hyperlite Mountain Gear vs Gossamer Gear: compare search popularity](/demand/global-en/compare/gossamer-gear-vs-hyperlite-mountain-gear): 49.9% against 14.3% Share of Search.
- [Hyperlite Mountain Gear vs Granite Gear: compare search popularity](/demand/global-en/compare/granite-gear-vs-hyperlite-mountain-gear): 49.9% against 4.4% Share of Search.
- [Gregory vs Deuter: compare search popularity](/demand/global-en/compare/deuter-vs-gregory-backpacks): 16.9% against 14.5% Share of Search.
- [Gregory vs Gossamer Gear: compare search popularity](/demand/global-en/compare/gossamer-gear-vs-gregory-backpacks): 16.9% against 14.3% Share of Search.
- [Gregory vs Granite Gear: compare search popularity](/demand/global-en/compare/granite-gear-vs-gregory-backpacks): 16.9% against 4.4% Share of Search.
- [Deuter vs Gossamer Gear: compare search popularity](/demand/global-en/compare/deuter-vs-gossamer-gear): 14.5% against 14.3% Share of Search.
- [Deuter vs Granite Gear: compare search popularity](/demand/global-en/compare/deuter-vs-granite-gear): 14.5% against 4.4% Share of Search.
- [Gossamer Gear vs Granite Gear: compare search popularity](/demand/global-en/compare/gossamer-gear-vs-granite-gear): 14.3% against 4.4% Share of Search.

## How did search popularity change for hiking backpack brands worldwide in August 2026?

- Deuter’s estimated Share of Search among hiking backpack brands worldwide has gained ground for 3 months in a row, from 12.1% to 14.5% in August 2026.
- Gossamer Gear’s estimated Share of Search among hiking backpack brands worldwide has lost ground for 3 months in a row, from 17.3% to 14.3% in August 2026.
- Estimated monthly branded searches for Gregory worldwide rose 23.2% over 11 measured months, from 23.7K to 29.2K in August 2026.
- Estimated monthly branded searches for Granite Gear worldwide rose 20.9% over 11 measured months, from 6.3K to 7.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hyperlite Mountain Gear | 49.9% | 86.1K | -0.0% | Hyperlite Mountain Gear |
| 2 | Gregory | 16.9% | 29.2K | +0.9% | Gregory |
| 3 | Deuter | 14.5% | 25K | +0.2% | Deuter |
| 4 | Gossamer Gear | 14.3% | 24.6K | -2.0% | Gossamer Gear |
| 5 | Granite Gear | 4.4% | 7.6K | +0.1% | Granite Gear |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hyperlite Mountain Gear | 80.6K | 54.8% | 1 |
| Oct 2025 | Gregory | 23.7K | 16.1% | 2 |
| Oct 2025 | Deuter | 20K | 13.6% | 3 |
| Oct 2025 | Gossamer Gear | 16.4K | 11.2% | 4 |
| Oct 2025 | Granite Gear | 6.3K | 4.3% | 5 |
| Nov 2025 | Hyperlite Mountain Gear | 86.1K | 55.5% | 1 |
| Nov 2025 | Gregory | 23.4K | 15.1% | 2 |
| Nov 2025 | Gossamer Gear | 19.7K | 12.7% | 3 |
| Nov 2025 | Deuter | 19.7K | 12.7% | 4 |
| Nov 2025 | Granite Gear | 6.3K | 4.1% | 5 |
| Dec 2025 | Hyperlite Mountain Gear | 72.7K | 54.6% | 1 |
| Dec 2025 | Gossamer Gear | 19.7K | 14.8% | 2 |
| Dec 2025 | Gregory | 19.2K | 14.5% | 3 |
| Dec 2025 | Deuter | 16.1K | 12.1% | 4 |
| Dec 2025 | Granite Gear | 5.3K | 4% | 5 |
| Jan 2026 | Hyperlite Mountain Gear | 84K | 54.1% | 1 |
| Jan 2026 | Gregory | 24.8K | 16% | 2 |
| Jan 2026 | Gossamer Gear | 20K | 12.9% | 3 |
| Jan 2026 | Deuter | 20K | 12.9% | 4 |
| Jan 2026 | Granite Gear | 6.4K | 4.1% | 5 |
| Feb 2026 | Hyperlite Mountain Gear | 82.2K | 55.8% | 1 |
| Feb 2026 | Gregory | 25.2K | 17.1% | 2 |
| Feb 2026 | Gossamer Gear | 16.7K | 11.4% | 3 |
| Feb 2026 | Deuter | 16.7K | 11.3% | 4 |
| Feb 2026 | Granite Gear | 6.4K | 4.4% | 5 |
| Mar 2026 | Hyperlite Mountain Gear | 82.1K | 50.5% | 1 |
| Mar 2026 | Gossamer Gear | 24.6K | 15.1% | 2 |
| Mar 2026 | Gregory | 24K | 14.7% | 3 |
| Mar 2026 | Deuter | 20.3K | 12.5% | 4 |
| Mar 2026 | Granite Gear | 11.6K | 7.1% | 5 |
| Apr 2026 | Hyperlite Mountain Gear | 82.1K | 51.8% | 1 |
| Apr 2026 | Gossamer Gear | 24.6K | 15.5% | 2 |
| Apr 2026 | Gregory | 23.7K | 15% | 3 |
| Apr 2026 | Deuter | 20.3K | 12.8% | 4 |
| Apr 2026 | Granite Gear | 7.6K | 4.8% | 5 |
| May 2026 | Hyperlite Mountain Gear | 83.9K | 48.5% | 1 |
| May 2026 | Gossamer Gear | 30K | 17.3% | 2 |
| May 2026 | Gregory | 28.9K | 16.7% | 3 |
| May 2026 | Deuter | 20.9K | 12.1% | 4 |
| May 2026 | Granite Gear | 9.4K | 5.5% | 5 |
| Jun 2026 | Hyperlite Mountain Gear | 83.9K | 51.9% | 1 |
| Jun 2026 | Gossamer Gear | 25.1K | 15.6% | 2 |
| Jun 2026 | Gregory | 24K | 14.8% | 3 |
| Jun 2026 | Deuter | 20.9K | 12.9% | 4 |
| Jun 2026 | Granite Gear | 7.6K | 4.7% | 5 |
| Jul 2026 | Hyperlite Mountain Gear | 86.2K | 49.9% | 1 |
| Jul 2026 | Gregory | 28.9K | 16.7% | 2 |
| Jul 2026 | Gossamer Gear | 25.1K | 14.5% | 3 |
| Jul 2026 | Deuter | 24.9K | 14.4% | 4 |
| Jul 2026 | Granite Gear | 7.6K | 4.4% | 5 |
| Aug 2026 | Hyperlite Mountain Gear | 86.1K | 49.9% | 1 |
| Aug 2026 | Gregory | 29.2K | 16.9% | 2 |
| Aug 2026 | Deuter | 25K | 14.5% | 3 |
| Aug 2026 | Gossamer Gear | 24.6K | 14.3% | 4 |
| Aug 2026 | Granite Gear | 7.6K | 4.4% | 5 |
| Sep 2026 | Deuter | — | — | — |
| Sep 2026 | Gossamer Gear | — | — | — |
| Sep 2026 | Granite Gear | — | — | — |
| Sep 2026 | Gregory | — | — | — |
| Sep 2026 | Hyperlite Mountain Gear | — | — | — |

## What is being compared

- **Deuter**: Measured on the search terms “deuter backpack”, “deuter com”, “deuter hiking backpack” and “hiking backpack deuter”, summed into one figure.
- **Gossamer Gear**: Measured on the search terms “gossamer gear”, “gossamer gear mariposa”, “gossamergear” and “gossamergear com”, summed into one figure.
- **Granite Gear**: Measured on the search terms “granite gear”, “granite gear backpack”, “granite gear hiking backpack”, “granitegear” and “granitegear com”, summed into one figure.
- **Gregory**: Measured on the search terms “gregory backpack”, “gregory com” and “gregory hiking backpack”, summed into one figure.
- **Hyperlite Mountain Gear**: Measured on the search terms “hyperlite backpack”, “hyperlite mountain gear”, “hyperlite mountain gear hiking backpack”, “hyperlitemountaingear” and “hyperlitemountaingear com”, summed into one figure.

- [Deuter](/demand/global-en/brands/deuter)
- [Gossamer Gear](/demand/global-en/brands/gossamer-gear)
- [Granite Gear](/demand/global-en/brands/granite-gear)
- [Gregory](/demand/global-en/brands/gregory-backpacks)
- [Hyperlite Mountain Gear](/demand/global-en/brands/hyperlite-mountain-gear)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hiking backpack brands worldwide?

In August 2026, Hyperlite Mountain Gear was the most searched among hiking backpack brands worldwide, with an estimated 86.1K branded searches and 49.9% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hiking backpack brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hiking-backpack-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hiking-backpack-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.