--- title: "Highlighter brands: Which are searched most?" description: "Compare the highlighter brands people buy. Share of Search among Sharpie, Stabilo and Zebra, the highlighter brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/highlighter-brands" publisher: "Brandwave" --- # Highlighter brands: Which are searched most? Compare the highlighter brands people buy. Share of Search among Sharpie, Stabilo and Zebra, the highlighter brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Highlighter brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Sharpie, 50% ## Which brand is most popular in search among highlighter brands worldwide? - Sharpie and Stabilo share the highest estimated Share of Search among highlighter brands worldwide, at 50% in September 2026. - Across the 12 months ending September 2026, Sharpie’s estimated Share of Search among highlighter brands worldwide peaked at 55% in June 2026 and was lowest at 45% in February 2026. - Across the 12 months ending September 2026, Stabilo’s estimated Share of Search among highlighter brands worldwide peaked at 54.9% in February 2026 and was lowest at 44.9% in June 2026. - Across the 12 months ending September 2026, Sharpie, Stabilo and Zebra held steady: their estimated Share of Search among highlighter brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Sharpie vs Stabilo: compare search popularity](/demand/global-en/compare/sharpie-vs-stabilo): 50% Share of Search each. ## How did search popularity change for highlighter brands worldwide in September 2026? - In September 2026, Sharpie overtook Stabilo to become the leader among highlighter brands worldwide, with 50% estimated Share of Search. - In September 2026, Stabilo lost estimated Share of Search among highlighter brands worldwide, from 54.8% to 50%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sharpie | 50% | 165K | 0.0% | Sharpie | | 2 | Stabilo | 50% | 165K | -17.9% | Stabilo | | 3 | Zebra | 0.1% | 320 | -45.8% | Zebra | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sharpie | 165K | 50% | 1 | | Oct 2025 | Stabilo | 165K | 50% | 2 | | Oct 2025 | Zebra | 320 | 0.1% | 3 | | Nov 2025 | Sharpie | 165K | 50% | 1 | | Nov 2025 | Stabilo | 165K | 50% | 2 | | Nov 2025 | Zebra | 320 | 0.1% | 3 | | Dec 2025 | Sharpie | 165K | 50% | 1 | | Dec 2025 | Stabilo | 165K | 50% | 2 | | Dec 2025 | Zebra | 320 | 0.1% | 3 | | Jan 2026 | Stabilo | 201K | 54.9% | 1 | | Jan 2026 | Sharpie | 165K | 45% | 2 | | Jan 2026 | Zebra | 390 | 0.11% | 3 | | Feb 2026 | Stabilo | 165K | 54.9% | 1 | | Feb 2026 | Sharpie | 135K | 45% | 2 | | Feb 2026 | Zebra | 320 | 0.11% | 3 | | Mar 2026 | Sharpie | 201K | 54.9% | 1 | | Mar 2026 | Stabilo | 165K | 45% | 2 | | Mar 2026 | Zebra | 320 | 0.09% | 3 | | Apr 2026 | Sharpie | 165K | 55% | 1 | | Apr 2026 | Stabilo | 135K | 45% | 2 | | Apr 2026 | Zebra | 260 | 0.09% | 3 | | May 2026 | Sharpie | 165K | 54.9% | 1 | | May 2026 | Stabilo | 135K | 45% | 2 | | May 2026 | Zebra | 320 | 0.11% | 3 | | Jun 2026 | Sharpie | 135K | 55% | 1 | | Jun 2026 | Stabilo | 110K | 44.9% | 2 | | Jun 2026 | Zebra | 260 | 0.11% | 3 | | Jul 2026 | Sharpie | 135K | 49.9% | 1 | | Jul 2026 | Stabilo | 135K | 49.9% | 2 | | Jul 2026 | Zebra | 320 | 0.12% | 3 | | Aug 2026 | Stabilo | 201K | 54.8% | 1 | | Aug 2026 | Sharpie | 165K | 45% | 2 | | Aug 2026 | Zebra | 590 | 0.16% | 3 | | Sep 2026 | Sharpie | 165K | 50% | 1 | | Sep 2026 | Stabilo | 165K | 50% | 2 | | Sep 2026 | Zebra | 320 | 0.1% | 3 | ## What is being compared - **Sharpie**: Measured on the search term “sharpie”. - **Stabilo**: Measured on the search term “stabilo”. - **Zebra**: Measured on the search term “zebra highlighter”. - [Sharpie](/demand/global-en/brands/sharpie) - [Stabilo](/demand/global-en/brands/stabilo) - [Zebra](/demand/global-en/brands/zebra) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among highlighter brands worldwide? Sharpie and Stabilo share the highest estimated Share of Search among highlighter brands worldwide, at 50% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Highlighter brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/highlighter-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/highlighter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.