---
title: "High chairs: Which brands are most popular in search?"
description: "Compare the high chairs people buy. Share of Search among Chicco, Mamas & Papas, Stokke, Graco, BabyBjorn and Peg Perego, the high chairs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/high-chairs"
publisher: "Brandwave"
---

# High chairs: Which brands are most popular in search?

Compare the high chairs people buy. Share of Search among Chicco, Mamas & Papas, Stokke, Graco, BabyBjorn and Peg Perego, the high chairs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: High chairs
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Chicco, 40.1%

## Which brand is most popular in search among high chairs worldwide?

- In August 2026, Chicco was the most searched among high chairs worldwide, with an estimated 475K branded searches and 40.1% estimated Share of Search within this set.
- Mamas & Papas is in 2nd place, 14.7 percentage points behind at 25.4% Share of Search.
- Across the 11 months ending August 2026, Chicco’s estimated Share of Search among high chairs worldwide increased from 36.8% to 40.1%.
- Across the 11 months ending August 2026, Graco’s estimated Share of Search among high chairs worldwide decreased from 11.3% to 9.3%.
- Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among high chairs worldwide decreased from 7.6% to 6.2%.
- Across the 11 months ending August 2026, Chicco’s estimated Share of Search among high chairs worldwide peaked at 40.1% in August 2026 and was lowest at 36.7% in July 2026.
- Across the 11 months ending August 2026, Mamas & Papas’ estimated Share of Search among high chairs worldwide peaked at 28.5% in July 2026 and was lowest at 24.6% in June 2026.
- Across the 11 months ending August 2026, Stokke’s estimated Share of Search among high chairs worldwide peaked at 14.3% in May 2026 and was lowest at 11.6% in April 2026.
- Across the 11 months ending August 2026, Graco’s estimated Share of Search among high chairs worldwide peaked at 11.6% in April 2026 and was lowest at 9.3% in August 2026.
- Across the 11 months ending August 2026, BabyBjorn’s estimated Share of Search among high chairs worldwide peaked at 7.6% in October 2025 and was lowest at 6.2% in March 2026.
- Across the 11 months ending August 2026, Mamas & Papas, Stokke and Peg Perego held steady: their estimated Share of Search among high chairs worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Chicco vs Mamas & Papas: compare search popularity](/demand/global-en/compare/chicco-vs-mamas-papas): 40.1% against 25.4% Share of Search.
- [Chicco vs Stokke: compare search popularity](/demand/global-en/compare/chicco-vs-stokke): 40.1% against 13.9% Share of Search.
- [Chicco vs Graco: compare search popularity](/demand/global-en/compare/chicco-vs-graco): 40.1% against 9.3% Share of Search.
- [Chicco vs BabyBjorn: compare search popularity](/demand/global-en/compare/baby-bjorn-vs-chicco): 40.1% against 6.2% Share of Search.
- [Mamas & Papas vs Stokke: compare search popularity](/demand/global-en/compare/mamas-papas-vs-stokke): 25.4% against 13.9% Share of Search.
- [Mamas & Papas vs Graco: compare search popularity](/demand/global-en/compare/graco-vs-mamas-papas): 25.4% against 9.3% Share of Search.
- [Mamas & Papas vs BabyBjorn: compare search popularity](/demand/global-en/compare/baby-bjorn-vs-mamas-papas): 25.4% against 6.2% Share of Search.
- [Stokke vs Graco: compare search popularity](/demand/global-en/compare/graco-vs-stokke): 13.9% against 9.3% Share of Search.
- [Stokke vs BabyBjorn: compare search popularity](/demand/global-en/compare/baby-bjorn-vs-stokke): 13.9% against 6.2% Share of Search.
- [Graco vs BabyBjorn: compare search popularity](/demand/global-en/compare/baby-bjorn-vs-graco): 9.3% against 6.2% Share of Search.

## How did search popularity change for high chairs worldwide in August 2026?

- In August 2026, Chicco gained estimated Share of Search among high chairs worldwide, from 36.7% to 40.1%.
- In August 2026, Stokke gained estimated Share of Search among high chairs worldwide, from 12.8% to 13.9%.
- In August 2026, Mamas & Papas lost estimated Share of Search among high chairs worldwide, from 28.5% to 25.4%.
- In August 2026, Graco lost estimated Share of Search among high chairs worldwide, from 10.4% to 9.3%.
- In August 2026, BabyBjorn lost estimated Share of Search among high chairs worldwide, from 7% to 6.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Chicco | 40.1% | 475K | +22.5% | Chicco |
| 2 | Mamas & Papas | 25.4% | 301K | 0.0% | Mamas & Papas |
| 3 | Stokke | 13.9% | 165K | +22.2% | Stokke |
| 4 | Graco | 9.3% | 110K | 0.0% | Graco |
| 5 | BabyBjorn | 6.2% | 74K | 0.0% | BabyBjorn |
| 6 | Peg Perego | 5.1% | 60.5K | +22.2% | Peg Perego |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chicco | 438K | 36.8% | 1 |
| Oct 2025 | Mamas & Papas | 301K | 25.3% | 2 |
| Oct 2025 | Stokke | 165K | 13.9% | 3 |
| Oct 2025 | Graco | 135K | 11.3% | 4 |
| Oct 2025 | BabyBjorn | 90.5K | 7.6% | 5 |
| Oct 2025 | Peg Perego | 60.5K | 5.1% | 6 |
| Nov 2025 | Chicco | 555K | 39% | 1 |
| Nov 2025 | Mamas & Papas | 368K | 25.9% | 2 |
| Nov 2025 | Stokke | 201K | 14.1% | 3 |
| Nov 2025 | Graco | 135K | 9.5% | 4 |
| Nov 2025 | BabyBjorn | 90.5K | 6.4% | 5 |
| Nov 2025 | Peg Perego | 74K | 5.2% | 6 |
| Dec 2025 | Chicco | 428K | 39% | 1 |
| Dec 2025 | Mamas & Papas | 301K | 27.4% | 2 |
| Dec 2025 | Stokke | 135K | 12.3% | 3 |
| Dec 2025 | Graco | 110K | 10% | 4 |
| Dec 2025 | BabyBjorn | 74K | 6.7% | 5 |
| Dec 2025 | Peg Perego | 49.5K | 4.5% | 6 |
| Jan 2026 | Chicco | 444K | 37.1% | 1 |
| Jan 2026 | Mamas & Papas | 301K | 25.2% | 2 |
| Jan 2026 | Stokke | 165K | 13.8% | 3 |
| Jan 2026 | Graco | 135K | 11.3% | 4 |
| Jan 2026 | BabyBjorn | 90.5K | 7.6% | 5 |
| Jan 2026 | Peg Perego | 60.5K | 5.1% | 6 |
| Feb 2026 | Chicco | 375K | 37.9% | 1 |
| Feb 2026 | Mamas & Papas | 246K | 24.9% | 2 |
| Feb 2026 | Stokke | 135K | 13.6% | 3 |
| Feb 2026 | Graco | 110K | 11.1% | 4 |
| Feb 2026 | BabyBjorn | 74K | 7.5% | 5 |
| Feb 2026 | Peg Perego | 49.5K | 5% | 6 |
| Mar 2026 | Chicco | 450K | 38% | 1 |
| Mar 2026 | Mamas & Papas | 301K | 25.4% | 2 |
| Mar 2026 | Stokke | 165K | 13.9% | 3 |
| Mar 2026 | Graco | 135K | 11.4% | 4 |
| Mar 2026 | BabyBjorn | 74K | 6.2% | 5 |
| Mar 2026 | Peg Perego | 60.5K | 5.1% | 6 |
| Apr 2026 | Chicco | 456K | 39.3% | 1 |
| Apr 2026 | Mamas & Papas | 301K | 25.9% | 2 |
| Apr 2026 | Graco | 135K | 11.6% | 3 |
| Apr 2026 | Stokke | 135K | 11.6% | 4 |
| Apr 2026 | BabyBjorn | 74K | 6.4% | 5 |
| Apr 2026 | Peg Perego | 60.5K | 5.2% | 6 |
| May 2026 | Chicco | 446K | 38.6% | 1 |
| May 2026 | Mamas & Papas | 301K | 26% | 2 |
| May 2026 | Stokke | 165K | 14.3% | 3 |
| May 2026 | Graco | 110K | 9.5% | 4 |
| May 2026 | BabyBjorn | 74K | 6.4% | 5 |
| May 2026 | Peg Perego | 60.5K | 5.2% | 6 |
| Jun 2026 | Chicco | 387K | 38.7% | 1 |
| Jun 2026 | Mamas & Papas | 246K | 24.6% | 2 |
| Jun 2026 | Stokke | 135K | 13.5% | 3 |
| Jun 2026 | Graco | 110K | 11% | 4 |
| Jun 2026 | BabyBjorn | 74K | 7.4% | 5 |
| Jun 2026 | Peg Perego | 49.5K | 4.9% | 6 |
| Jul 2026 | Chicco | 388K | 36.7% | 1 |
| Jul 2026 | Mamas & Papas | 301K | 28.5% | 2 |
| Jul 2026 | Stokke | 135K | 12.8% | 3 |
| Jul 2026 | Graco | 110K | 10.4% | 4 |
| Jul 2026 | BabyBjorn | 74K | 7% | 5 |
| Jul 2026 | Peg Perego | 49.5K | 4.7% | 6 |
| Aug 2026 | Chicco | 475K | 40.1% | 1 |
| Aug 2026 | Mamas & Papas | 301K | 25.4% | 2 |
| Aug 2026 | Stokke | 165K | 13.9% | 3 |
| Aug 2026 | Graco | 110K | 9.3% | 4 |
| Aug 2026 | BabyBjorn | 74K | 6.2% | 5 |
| Aug 2026 | Peg Perego | 60.5K | 5.1% | 6 |
| Sep 2026 | BabyBjorn | — | — | — |
| Sep 2026 | Chicco | — | — | — |
| Sep 2026 | Graco | — | — | — |
| Sep 2026 | Mamas & Papas | — | — | — |
| Sep 2026 | Peg Perego | — | — | — |
| Sep 2026 | Stokke | — | — | — |

## What is being compared

- **BabyBjorn**: Measured on the search term “babybjorn”.
- **Chicco**: Measured on the search terms “car seat chicco”, “chicco”, “chicco car seat”, “chicco fit360”, “chicco keyfit”, “chicco myfit”, “chicco onefit” and “chiccousa com”, summed into one figure.
- **Graco**: Measured on the search term “graco”.
- **Mamas & Papas**: Measured on the search term “mamas and papas”.
- **Peg Perego**: Measured on the search term “peg perego”.
- **Stokke**: Measured on the search term “stokke”.

- [BabyBjorn](/demand/global-en/brands/baby-bjorn)
- [Chicco](/demand/global-en/brands/chicco)
- [Graco](/demand/global-en/brands/graco)
- [Mamas & Papas](/demand/global-en/brands/mamas-papas)
- [Peg Perego](/demand/global-en/brands/peg-perego)
- [Stokke](/demand/global-en/brands/stokke)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among high chairs worldwide?

In August 2026, Chicco was the most searched among high chairs worldwide, with an estimated 475K branded searches and 40.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "High chairs: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/high-chairs

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/high-chairs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.