---
title: "Hi vis workwear: Which are searched most?"
description: "Compare the hi vis workwear shoppers choose between. Share of Search among Snickers Workwear, Mascot, Leo Workwear, Caterpillar, Bisley and Portwest, the hi vis workwear Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hi-vis-workwear"
publisher: "Brandwave"
---

# Hi vis workwear: Which are searched most?

Compare the hi vis workwear shoppers choose between. Share of Search among Snickers Workwear, Mascot, Leo Workwear, Caterpillar, Bisley and Portwest, the hi vis workwear Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hi vis workwear
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Snickers Workwear, 63.3%

## Which brand is most popular in search among hi vis workwear worldwide?

- In August 2026, Snickers Workwear was the most searched among hi vis workwear worldwide, with an estimated 49.5K branded searches and 63.3% estimated Share of Search within this set.
- Mascot is in 2nd place, 34.9 percentage points behind at 28.4% Share of Search.
- Across the 11 months ending August 2026, Snickers Workwear’s estimated Share of Search among hi vis workwear worldwide decreased from 63.9% to 63.3%.
- Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among hi vis workwear worldwide increased from 2.5% to 3.1%.
- Across the 11 months ending August 2026, Snickers Workwear’s estimated Share of Search among hi vis workwear worldwide peaked at 70.5% in April 2026 and was lowest at 60.5% in November 2025.
- Across the 11 months ending August 2026, Mascot’s estimated Share of Search among hi vis workwear worldwide peaked at 33.1% in November 2025 and was lowest at 21.1% in April 2026.
- Across the 11 months ending August 2026, Leo Workwear’s estimated Share of Search among hi vis workwear worldwide peaked at 5.9% in June 2026 and was lowest at 3.1% in December 2025.
- Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among hi vis workwear worldwide peaked at 3.7% in July 2026 and was lowest at 2.4% in November 2025.
- Across the 11 months ending August 2026, Mascot, Leo Workwear, Bisley and Portwest held steady: their estimated Share of Search among hi vis workwear worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Snickers Workwear vs Mascot: compare search popularity](/demand/global-en/compare/mascot-vs-snickers-workwear): 63.3% against 28.4% Share of Search.
- [Snickers Workwear vs Leo Workwear: compare search popularity](/demand/global-en/compare/leo-workwear-vs-snickers-workwear): 63.3% against 4.6% Share of Search.
- [Snickers Workwear vs Caterpillar: compare search popularity](/demand/global-en/compare/caterpillar-vs-snickers-workwear): 63.3% against 3.1% Share of Search.
- [Mascot vs Leo Workwear: compare search popularity](/demand/global-en/compare/leo-workwear-vs-mascot): 28.4% against 4.6% Share of Search.
- [Mascot vs Caterpillar: compare search popularity](/demand/global-en/compare/caterpillar-vs-mascot): 28.4% against 3.1% Share of Search.
- [Leo Workwear vs Caterpillar: compare search popularity](/demand/global-en/compare/caterpillar-vs-leo-workwear): 4.6% against 3.1% Share of Search.

## How did search popularity change for hi vis workwear worldwide in August 2026?

- In August 2026, Snickers Workwear gained estimated Share of Search among hi vis workwear worldwide, from 62.1% to 63.3%.
- In August 2026, Mascot gained estimated Share of Search among hi vis workwear worldwide, from 27.8% to 28.4%.
- In August 2026, Leo Workwear lost estimated Share of Search among hi vis workwear worldwide, from 5.5% to 4.6%.
- In August 2026, Caterpillar lost estimated Share of Search among hi vis workwear worldwide, from 3.7% to 3.1%.
- Estimated monthly branded searches for Portwest worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Snickers Workwear | 63.3% | 49.5K | +22.2% | Snickers Workwear |
| 2 | Mascot | 28.4% | 22.2K | +22.7% | Mascot |
| 3 | Leo Workwear | 4.6% | 3.6K | 0.0% | Leo Workwear |
| 4 | Caterpillar | 3.1% | 2.4K | 0.0% | Caterpillar Inc. |
| 5 | Bisley | 0.5% | 390 | -18.8% | Bisley Workwear |
| 6 | Portwest | 0.14% | 110 | +22.2% | Portwest |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Snickers Workwear | 74K | 63.9% | 1 |
| Oct 2025 | Mascot | 33.1K | 28.6% | 2 |
| Oct 2025 | Leo Workwear | 5.4K | 4.7% | 3 |
| Oct 2025 | Caterpillar | 2.9K | 2.5% | 4 |
| Oct 2025 | Bisley | 390 | 0.34% | 5 |
| Oct 2025 | Portwest | 70 | 0.06% | 6 |
| Nov 2025 | Snickers Workwear | 74K | 60.5% | 1 |
| Nov 2025 | Mascot | 40.5K | 33.1% | 2 |
| Nov 2025 | Leo Workwear | 4.4K | 3.6% | 3 |
| Nov 2025 | Caterpillar | 2.9K | 2.4% | 4 |
| Nov 2025 | Bisley | 390 | 0.32% | 5 |
| Nov 2025 | Portwest | 70 | 0.06% | 6 |
| Dec 2025 | Snickers Workwear | 60.5K | 64.9% | 1 |
| Dec 2025 | Mascot | 27.1K | 29.1% | 2 |
| Dec 2025 | Leo Workwear | 2.9K | 3.1% | 3 |
| Dec 2025 | Caterpillar | 2.4K | 2.6% | 4 |
| Dec 2025 | Bisley | 260 | 0.28% | 5 |
| Dec 2025 | Portwest | 40 | 0.04% | 6 |
| Jan 2026 | Snickers Workwear | 60.5K | 67.3% | 1 |
| Jan 2026 | Mascot | 22.2K | 24.7% | 2 |
| Jan 2026 | Leo Workwear | 4.4K | 4.9% | 3 |
| Jan 2026 | Caterpillar | 2.4K | 2.7% | 4 |
| Jan 2026 | Bisley | 320 | 0.36% | 5 |
| Jan 2026 | Portwest | 50 | 0.06% | 6 |
| Feb 2026 | Snickers Workwear | 60.5K | 67.3% | 1 |
| Feb 2026 | Mascot | 22.2K | 24.7% | 2 |
| Feb 2026 | Leo Workwear | 4.4K | 4.9% | 3 |
| Feb 2026 | Caterpillar | 2.4K | 2.7% | 4 |
| Feb 2026 | Bisley | 390 | 0.43% | 5 |
| Feb 2026 | Portwest | 50 | 0.06% | 6 |
| Mar 2026 | Snickers Workwear | 60.5K | 66.9% | 1 |
| Mar 2026 | Mascot | 22.2K | 24.5% | 2 |
| Mar 2026 | Leo Workwear | 4.4K | 4.9% | 3 |
| Mar 2026 | Caterpillar | 2.9K | 3.2% | 4 |
| Mar 2026 | Bisley | 390 | 0.43% | 5 |
| Mar 2026 | Portwest | 90 | 0.1% | 6 |
| Apr 2026 | Snickers Workwear | 60.5K | 70.5% | 1 |
| Apr 2026 | Mascot | 18.1K | 21.1% | 2 |
| Apr 2026 | Leo Workwear | 4.4K | 5.1% | 3 |
| Apr 2026 | Caterpillar | 2.4K | 2.8% | 4 |
| Apr 2026 | Bisley | 390 | 0.45% | 5 |
| Apr 2026 | Portwest | 70 | 0.08% | 6 |
| May 2026 | Snickers Workwear | 60.5K | 67.8% | 1 |
| May 2026 | Mascot | 22.2K | 24.9% | 2 |
| May 2026 | Leo Workwear | 3.6K | 4% | 3 |
| May 2026 | Caterpillar | 2.4K | 2.7% | 4 |
| May 2026 | Bisley | 480 | 0.54% | 5 |
| May 2026 | Portwest | 90 | 0.1% | 6 |
| Jun 2026 | Snickers Workwear | 49.5K | 66% | 1 |
| Jun 2026 | Mascot | 18.1K | 24.1% | 2 |
| Jun 2026 | Leo Workwear | 4.4K | 5.9% | 3 |
| Jun 2026 | Caterpillar | 2.4K | 3.2% | 4 |
| Jun 2026 | Bisley | 480 | 0.64% | 5 |
| Jun 2026 | Portwest | 90 | 0.12% | 6 |
| Jul 2026 | Snickers Workwear | 40.5K | 62.1% | 1 |
| Jul 2026 | Mascot | 18.1K | 27.8% | 2 |
| Jul 2026 | Leo Workwear | 3.6K | 5.5% | 3 |
| Jul 2026 | Caterpillar | 2.4K | 3.7% | 4 |
| Jul 2026 | Bisley | 480 | 0.74% | 5 |
| Jul 2026 | Portwest | 90 | 0.14% | 6 |
| Aug 2026 | Snickers Workwear | 49.5K | 63.3% | 1 |
| Aug 2026 | Mascot | 22.2K | 28.4% | 2 |
| Aug 2026 | Leo Workwear | 3.6K | 4.6% | 3 |
| Aug 2026 | Caterpillar | 2.4K | 3.1% | 4 |
| Aug 2026 | Bisley | 390 | 0.5% | 5 |
| Aug 2026 | Portwest | 110 | 0.14% | 6 |
| Sep 2026 | Bisley | — | — | — |
| Sep 2026 | Caterpillar | — | — | — |
| Sep 2026 | Leo Workwear | — | — | — |
| Sep 2026 | Mascot | — | — | — |
| Sep 2026 | Portwest | — | — | — |
| Sep 2026 | Snickers Workwear | — | — | — |

## What is being compared

- **Bisley**: Measured on the search term “bisley pants”.
- **Caterpillar**: Measured on the search term “cat digger”.
- **Leo Workwear**: Measured on the search term “leo workwear”.
- **Mascot**: Measured on the search term “mascot workwear”.
- **Portwest**: Measured on the search term “portwest nz”.
- **Snickers Workwear**: Measured on the search term “snickers workwear”.

- [Bisley](/demand/global-en/brands/bisley)
- [Caterpillar](/demand/global-en/brands/caterpillar)
- [Leo Workwear](/demand/global-en/brands/leo-workwear)
- [Mascot](/demand/global-en/brands/mascot)
- [Portwest](/demand/global-en/brands/portwest)
- [Snickers Workwear](/demand/global-en/brands/snickers-workwear)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hi vis workwear worldwide?

In August 2026, Snickers Workwear was the most searched among hi vis workwear worldwide, with an estimated 49.5K branded searches and 63.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hi vis workwear: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hi-vis-workwear

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hi-vis-workwear. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.