--- title: "Hi vis clothing brands: Which are searched most?" description: "Compare the hi vis clothing brands people buy. Share of Search among Hard Yakka, DNC, KingGee, Bisley and Portwest, the hi vis clothing brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hi-vis-clothing-brands" publisher: "Brandwave" --- # Hi vis clothing brands: Which are searched most? Compare the hi vis clothing brands people buy. Share of Search among Hard Yakka, DNC, KingGee, Bisley and Portwest, the hi vis clothing brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hi vis clothing brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Hard Yakka, 80.1% ## Which brand is most popular in search among hi vis clothing brands worldwide? - In August 2026, Hard Yakka was the most searched among hi vis clothing brands worldwide, with an estimated 18.1K branded searches and 80.1% estimated Share of Search within this set. - DNC is in 2nd place, 69.5 percentage points behind at 10.6% Share of Search. - Across the 11 months ending August 2026, Hard Yakka’s estimated Share of Search among hi vis clothing brands worldwide decreased from 82% to 80.1%. - Across the 11 months ending August 2026, DNC’s estimated Share of Search among hi vis clothing brands worldwide increased from 8.6% to 10.6%. - Across the 11 months ending August 2026, Hard Yakka’s estimated Share of Search among hi vis clothing brands worldwide peaked at 82% in October 2025 and was lowest at 78.4% in July 2026. - Across the 11 months ending August 2026, DNC’s estimated Share of Search among hi vis clothing brands worldwide peaked at 10.6% in August 2026 and was lowest at 8.6% in March 2026. - Across the 11 months ending August 2026, KingGee’s estimated Share of Search among hi vis clothing brands worldwide peaked at 8.7% in December 2025 and was lowest at 7.1% in May 2026. - Across the 11 months ending August 2026, KingGee, Bisley and Portwest held steady: their estimated Share of Search among hi vis clothing brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Hard Yakka vs DNC: compare search popularity](/demand/global-en/compare/dnc-vs-hard-yakka): 80.1% against 10.6% Share of Search. - [Hard Yakka vs KingGee: compare search popularity](/demand/global-en/compare/hard-yakka-vs-kinggee): 80.1% against 7.1% Share of Search. - [DNC vs KingGee: compare search popularity](/demand/global-en/compare/dnc-vs-kinggee): 10.6% against 7.1% Share of Search. ## How did search popularity change for hi vis clothing brands worldwide in August 2026? - In August 2026, Hard Yakka gained estimated Share of Search among hi vis clothing brands worldwide, from 78.4% to 80.1%. - In August 2026, DNC gained estimated Share of Search among hi vis clothing brands worldwide, from 10.1% to 10.6%. - In August 2026, KingGee lost estimated Share of Search among hi vis clothing brands worldwide, from 8.5% to 7.1%. - In August 2026, Bisley lost estimated Share of Search among hi vis clothing brands worldwide, from 2.5% to 1.7%. - Estimated monthly branded searches for Portwest worldwide rose 57.1% over 11 measured months, from 70 to 110 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hard Yakka | 80.1% | 18.1K | +22.3% | Hard Yakka | | 2 | DNC | 10.6% | 2.4K | +26.3% | DNC | | 3 | KingGee | 7.1% | 1.6K | 0.0% | KingGee | | 4 | Bisley | 1.7% | 390 | -18.8% | Bisley Workwear | | 5 | Portwest | 0.49% | 110 | +22.2% | Portwest | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hard Yakka | 18.1K | 82% | 1 | | Oct 2025 | DNC | 1.9K | 8.6% | 2 | | Oct 2025 | KingGee | 1.6K | 7.3% | 3 | | Oct 2025 | Bisley | 390 | 1.8% | 4 | | Oct 2025 | Portwest | 70 | 0.32% | 5 | | Nov 2025 | Hard Yakka | 18.1K | 82% | 1 | | Nov 2025 | DNC | 1.9K | 8.6% | 2 | | Nov 2025 | KingGee | 1.6K | 7.3% | 3 | | Nov 2025 | Bisley | 390 | 1.8% | 4 | | Nov 2025 | Portwest | 70 | 0.32% | 5 | | Dec 2025 | Hard Yakka | 12.1K | 80.7% | 1 | | Dec 2025 | DNC | 1.3K | 8.7% | 2 | | Dec 2025 | KingGee | 1.3K | 8.7% | 3 | | Dec 2025 | Bisley | 260 | 1.7% | 4 | | Dec 2025 | Portwest | 40 | 0.27% | 5 | | Jan 2026 | Hard Yakka | 14.8K | 79.3% | 1 | | Jan 2026 | DNC | 1.9K | 10.2% | 2 | | Jan 2026 | KingGee | 1.6K | 8.6% | 3 | | Jan 2026 | Bisley | 320 | 1.7% | 4 | | Jan 2026 | Portwest | 50 | 0.27% | 5 | | Feb 2026 | Hard Yakka | 14.8K | 79% | 1 | | Feb 2026 | DNC | 1.9K | 10.1% | 2 | | Feb 2026 | KingGee | 1.6K | 8.5% | 3 | | Feb 2026 | Bisley | 390 | 2.1% | 4 | | Feb 2026 | Portwest | 50 | 0.27% | 5 | | Mar 2026 | Hard Yakka | 18.1K | 82% | 1 | | Mar 2026 | DNC | 1.9K | 8.6% | 2 | | Mar 2026 | KingGee | 1.6K | 7.2% | 3 | | Mar 2026 | Bisley | 390 | 1.8% | 4 | | Mar 2026 | Portwest | 90 | 0.41% | 5 | | Apr 2026 | Hard Yakka | 18.1K | 82% | 1 | | Apr 2026 | DNC | 1.9K | 8.6% | 2 | | Apr 2026 | KingGee | 1.6K | 7.3% | 3 | | Apr 2026 | Bisley | 390 | 1.8% | 4 | | Apr 2026 | Portwest | 70 | 0.32% | 5 | | May 2026 | Hard Yakka | 18.1K | 79.8% | 1 | | May 2026 | DNC | 2.4K | 10.6% | 2 | | May 2026 | KingGee | 1.6K | 7.1% | 3 | | May 2026 | Bisley | 480 | 2.1% | 4 | | May 2026 | Portwest | 90 | 0.4% | 5 | | Jun 2026 | Hard Yakka | 18.1K | 78.8% | 1 | | Jun 2026 | DNC | 2.4K | 10.4% | 2 | | Jun 2026 | KingGee | 1.9K | 8.3% | 3 | | Jun 2026 | Bisley | 480 | 2.1% | 4 | | Jun 2026 | Portwest | 90 | 0.39% | 5 | | Jul 2026 | Hard Yakka | 14.8K | 78.4% | 1 | | Jul 2026 | DNC | 1.9K | 10.1% | 2 | | Jul 2026 | KingGee | 1.6K | 8.5% | 3 | | Jul 2026 | Bisley | 480 | 2.5% | 4 | | Jul 2026 | Portwest | 90 | 0.48% | 5 | | Aug 2026 | Hard Yakka | 18.1K | 80.1% | 1 | | Aug 2026 | DNC | 2.4K | 10.6% | 2 | | Aug 2026 | KingGee | 1.6K | 7.1% | 3 | | Aug 2026 | Bisley | 390 | 1.7% | 4 | | Aug 2026 | Portwest | 110 | 0.49% | 5 | | Sep 2026 | Bisley | — | — | — | | Sep 2026 | DNC | — | — | — | | Sep 2026 | Hard Yakka | — | — | — | | Sep 2026 | KingGee | — | — | — | | Sep 2026 | Portwest | — | — | — | ## What is being compared - **Bisley**: Measured on the search term “bisley pants”. - **DNC**: Measured on the search term “dnc workwear”. - **Hard Yakka**: Measured on the search term “hardyakka”. - **KingGee**: Measured on the search term “kinggee”. - **Portwest**: Measured on the search term “portwest nz”. - [Bisley](/demand/global-en/brands/bisley) - [DNC](/demand/global-en/brands/dnc) - [Hard Yakka](/demand/global-en/brands/hard-yakka) - [KingGee](/demand/global-en/brands/kinggee) - [Portwest](/demand/global-en/brands/portwest) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hi vis clothing brands worldwide? In August 2026, Hard Yakka was the most searched among hi vis clothing brands worldwide, with an estimated 18.1K branded searches and 80.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Hi vis clothing brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hi-vis-clothing-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hi-vis-clothing-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.