--- title: "Herbs and spices: Which are searched most?" description: "Compare the herbs and spices shoppers choose between. Share of Search among Simply Organic, Spice Islands, Frontier, Schwartz, Bart and McCormick, the herbs and spices Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/herbs-and-spices" publisher: "Brandwave" --- # Herbs and spices: Which are searched most? Compare the herbs and spices shoppers choose between. Share of Search among Simply Organic, Spice Islands, Frontier, Schwartz, Bart and McCormick, the herbs and spices Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Herbs and spices - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Simply Organic, 54.8% ## Which brand is most popular in search among herbs and spices worldwide? - In August 2026, Simply Organic was the most searched among herbs and spices worldwide, with an estimated 54.9K branded searches and 54.8% estimated Share of Search within this set. - Spice Islands is in 2nd place, 14.4 percentage points behind at 40.4% Share of Search. - Across the 11 months ending August 2026, Simply Organic’s estimated Share of Search among herbs and spices worldwide decreased from 70.3% to 54.8%. - Across the 11 months ending August 2026, Spice Islands’ estimated Share of Search among herbs and spices worldwide increased from 24.5% to 40.4%. - Across the 11 months ending August 2026, Frontier’s estimated Share of Search among herbs and spices worldwide decreased from 2.7% to 1.9%. - Across the 11 months ending August 2026, Simply Organic’s estimated Share of Search among herbs and spices worldwide peaked at 77% in November 2025 and was lowest at 50.3% in July 2026. - Across the 11 months ending August 2026, Spice Islands’ estimated Share of Search among herbs and spices worldwide peaked at 46.2% in July 2026 and was lowest at 18.2% in November 2025. - Across the 11 months ending August 2026, Frontier’s estimated Share of Search among herbs and spices worldwide peaked at 3.7% in December 2025 and was lowest at 1.4% in July 2026. - Across the 11 months ending August 2026, Schwartz’s estimated Share of Search among herbs and spices worldwide peaked at 2.9% in January 2026 and was lowest at 1.4% in July 2026. - Across the 11 months ending August 2026, Bart’s estimated Share of Search among herbs and spices worldwide peaked at 1.9% in February 2026 and was lowest at 0.53% in October 2025. - Across the 11 months ending August 2026, Schwartz, Bart and McCormick held steady: their estimated Share of Search among herbs and spices worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Simply Organic vs Spice Islands: compare search popularity](/demand/global-en/compare/simply-organic-vs-spice-islands): 54.8% against 40.4% Share of Search. ## How did search popularity change for herbs and spices worldwide in August 2026? - In August 2026, Simply Organic gained estimated Share of Search among herbs and spices worldwide, from 50.3% to 54.8%. - In August 2026, Spice Islands lost estimated Share of Search among herbs and spices worldwide, from 46.2% to 40.4%. - Estimated monthly branded searches for Bart worldwide rose 22.2% over 11 measured months, from 720 to 880 in August 2026. - Estimated monthly branded searches for McCormick worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026. - Estimated monthly branded searches for Frontier worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026. - Estimated monthly branded searches for Schwartz worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Simply Organic | 54.8% | 54.9K | -16.7% | Simply Organic | | 2 | Spice Islands | 40.4% | 40.5K | -33.1% | Spice Islands | | 3 | Frontier | 1.9% | 1.9K | 0.0% | Frontier | | 4 | Schwartz | 1.9% | 1.9K | 0.0% | Schwartz | | 5 | Bart | 0.88% | 880 | +22.2% | Bart | | 6 | McCormick | 0.11% | 110 | -21.4% | McCormick | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Simply Organic | 94.9K | 70.3% | 1 | | Oct 2025 | Spice Islands | 33.1K | 24.5% | 2 | | Oct 2025 | Frontier | 3.6K | 2.7% | 3 | | Oct 2025 | Schwartz | 2.4K | 1.8% | 4 | | Oct 2025 | Bart | 720 | 0.53% | 5 | | Oct 2025 | McCormick | 210 | 0.16% | 6 | | Nov 2025 | Simply Organic | 114K | 77% | 1 | | Nov 2025 | Spice Islands | 27.1K | 18.2% | 2 | | Nov 2025 | Frontier | 3.6K | 2.4% | 3 | | Nov 2025 | Schwartz | 2.4K | 1.6% | 4 | | Nov 2025 | Bart | 880 | 0.59% | 5 | | Nov 2025 | McCormick | 170 | 0.11% | 6 | | Dec 2025 | Simply Organic | 64.9K | 66% | 1 | | Dec 2025 | Spice Islands | 27.1K | 27.6% | 2 | | Dec 2025 | Frontier | 3.6K | 3.7% | 3 | | Dec 2025 | Schwartz | 1.9K | 1.9% | 4 | | Dec 2025 | Bart | 720 | 0.73% | 5 | | Dec 2025 | McCormick | 140 | 0.14% | 6 | | Jan 2026 | Simply Organic | 65.9K | 65.5% | 1 | | Jan 2026 | Spice Islands | 27.1K | 26.9% | 2 | | Jan 2026 | Frontier | 3.6K | 3.6% | 3 | | Jan 2026 | Schwartz | 2.9K | 2.9% | 4 | | Jan 2026 | Bart | 1K | 0.99% | 5 | | Jan 2026 | McCormick | 140 | 0.14% | 6 | | Feb 2026 | Simply Organic | 65.9K | 65.2% | 1 | | Feb 2026 | Spice Islands | 27.1K | 26.8% | 2 | | Feb 2026 | Frontier | 3.6K | 3.6% | 3 | | Feb 2026 | Schwartz | 2.4K | 2.4% | 4 | | Feb 2026 | Bart | 1.9K | 1.9% | 5 | | Feb 2026 | McCormick | 140 | 0.14% | 6 | | Mar 2026 | Simply Organic | 79.4K | 65.8% | 1 | | Mar 2026 | Spice Islands | 33.1K | 27.4% | 2 | | Mar 2026 | Frontier | 4.4K | 3.6% | 3 | | Mar 2026 | Schwartz | 2.4K | 2% | 4 | | Mar 2026 | Bart | 1K | 0.83% | 5 | | Mar 2026 | McCormick | 320 | 0.27% | 6 | | Apr 2026 | Simply Organic | 65.9K | 66.7% | 1 | | Apr 2026 | Spice Islands | 27.1K | 27.5% | 2 | | Apr 2026 | Frontier | 2.4K | 2.4% | 3 | | Apr 2026 | Schwartz | 1.9K | 1.9% | 4 | | Apr 2026 | Bart | 1.3K | 1.3% | 5 | | Apr 2026 | McCormick | 140 | 0.14% | 6 | | May 2026 | Simply Organic | 65.9K | 63.3% | 1 | | May 2026 | Spice Islands | 33.1K | 31.8% | 2 | | May 2026 | Frontier | 2.4K | 2.3% | 3 | | May 2026 | Schwartz | 1.6K | 1.5% | 4 | | May 2026 | Bart | 880 | 0.85% | 5 | | May 2026 | McCormick | 170 | 0.16% | 6 | | Jun 2026 | Simply Organic | 54.9K | 64% | 1 | | Jun 2026 | Spice Islands | 27.1K | 31.6% | 2 | | Jun 2026 | Frontier | 1.6K | 1.9% | 3 | | Jun 2026 | Schwartz | 1.3K | 1.5% | 4 | | Jun 2026 | Bart | 720 | 0.84% | 5 | | Jun 2026 | McCormick | 140 | 0.16% | 6 | | Jul 2026 | Simply Organic | 65.9K | 50.3% | 1 | | Jul 2026 | Spice Islands | 60.5K | 46.2% | 2 | | Jul 2026 | Frontier | 1.9K | 1.4% | 3 | | Jul 2026 | Schwartz | 1.9K | 1.4% | 4 | | Jul 2026 | Bart | 720 | 0.55% | 5 | | Jul 2026 | McCormick | 140 | 0.11% | 6 | | Aug 2026 | Simply Organic | 54.9K | 54.8% | 1 | | Aug 2026 | Spice Islands | 40.5K | 40.4% | 2 | | Aug 2026 | Frontier | 1.9K | 1.9% | 3 | | Aug 2026 | Schwartz | 1.9K | 1.9% | 4 | | Aug 2026 | Bart | 880 | 0.88% | 5 | | Aug 2026 | McCormick | 110 | 0.11% | 6 | | Sep 2026 | Bart | — | — | — | | Sep 2026 | Frontier | — | — | — | | Sep 2026 | McCormick | — | — | — | | Sep 2026 | Schwartz | — | — | — | | Sep 2026 | Simply Organic | — | — | — | | Sep 2026 | Spice Islands | — | — | — | ## What is being compared - **Bart**: Measured on the search term “bart spices”. - **Frontier**: Measured on the search term “frontier spices”. - **McCormick**: Measured on the search term “mccormick herbs”. - **Schwartz**: Measured on the search term “schwartz spices”. - **Simply Organic**: Measured on the search terms “simply organic” and “simply organic spices”, summed into one figure. - **Spice Islands**: Measured on the search terms “spice islands” and “spiceislands”, summed into one figure. - [Bart](/demand/global-en/brands/bart) - [Frontier](/demand/global-en/brands/frontier) - [McCormick](/demand/global-en/brands/mccormick) - [Schwartz](/demand/global-en/brands/schwartz) - [Simply Organic](/demand/global-en/brands/simply-organic) - [Spice Islands](/demand/global-en/brands/spice-islands) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among herbs and spices worldwide? In August 2026, Simply Organic was the most searched among herbs and spices worldwide, with an estimated 54.9K branded searches and 54.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Herbs and spices: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/herbs-and-spices This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/herbs-and-spices. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.