--- title: "Herb cutter brands: Which are searched most?" description: "Compare the herb cutter brands people buy. Share of Search among Oxo, Joseph Joseph and Zyliss, the herb cutter brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/herb-cutter-brands" publisher: "Brandwave" --- # Herb cutter brands: Which are searched most? Compare the herb cutter brands people buy. Share of Search among Oxo, Joseph Joseph and Zyliss, the herb cutter brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Herb cutter brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Oxo, 48.3% ## Which brand is most popular in search among herb cutter brands worldwide? - Oxo and Joseph Joseph share the highest estimated Share of Search among herb cutter brands worldwide, at 48.3% and 48.2% in September 2026. - Across the 12 months ending September 2026, Oxo’s estimated Share of Search among herb cutter brands worldwide peaked at 48.3% in May 2026 and was lowest at 43.2% in February 2026. - Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among herb cutter brands worldwide peaked at 53.3% in April 2026 and was lowest at 48.2% in May 2026. - Across the 12 months ending September 2026, Oxo, Joseph Joseph and Zyliss held steady: their estimated Share of Search among herb cutter brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Oxo vs Joseph Joseph: compare search popularity](/demand/global-en/compare/joseph-joseph-vs-oxo): 48.3% against 48.2% Share of Search. - [Oxo vs Zyliss: compare search popularity](/demand/global-en/compare/oxo-vs-zyliss): 48.3% against 3.5% Share of Search. - [Joseph Joseph vs Zyliss: compare search popularity](/demand/global-en/compare/joseph-joseph-vs-zyliss): 48.2% against 3.5% Share of Search. ## How did search popularity change for herb cutter brands worldwide in September 2026? - In September 2026, Oxo overtook Joseph Joseph to become the leader among herb cutter brands worldwide, with 48.3% estimated Share of Search. - In September 2026, Joseph Joseph lost estimated Share of Search among herb cutter brands worldwide, from 53.3% to 48.2%. - Estimated monthly branded searches for Zyliss worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Oxo | 48.3% | 110K | 0.0% | Oxo | | 2 | Joseph Joseph | 48.2% | 110K | -18.5% | Joseph Joseph | | 3 | Zyliss | 3.5% | 8.1K | 0.0% | Zyliss | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Oxo | 135K | 48.3% | 1 | | Oct 2025 | Joseph Joseph | 135K | 48.2% | 2 | | Oct 2025 | Zyliss | 9.9K | 3.5% | 3 | | Nov 2025 | Oxo | 165K | 48.3% | 1 | | Nov 2025 | Joseph Joseph | 165K | 48.2% | 2 | | Nov 2025 | Zyliss | 12.1K | 3.5% | 3 | | Dec 2025 | Joseph Joseph | 165K | 52.8% | 1 | | Dec 2025 | Oxo | 135K | 43.3% | 2 | | Dec 2025 | Zyliss | 12.1K | 3.9% | 3 | | Jan 2026 | Joseph Joseph | 165K | 52.8% | 1 | | Jan 2026 | Oxo | 136K | 43.4% | 2 | | Jan 2026 | Zyliss | 12.1K | 3.9% | 3 | | Feb 2026 | Joseph Joseph | 135K | 52.9% | 1 | | Feb 2026 | Oxo | 110K | 43.2% | 2 | | Feb 2026 | Zyliss | 9.9K | 3.9% | 3 | | Mar 2026 | Joseph Joseph | 135K | 52.9% | 1 | | Mar 2026 | Oxo | 110K | 43.2% | 2 | | Mar 2026 | Zyliss | 9.9K | 3.9% | 3 | | Apr 2026 | Joseph Joseph | 135K | 53.3% | 1 | | Apr 2026 | Oxo | 110K | 43.5% | 2 | | Apr 2026 | Zyliss | 8.1K | 3.2% | 3 | | May 2026 | Oxo | 110K | 48.3% | 1 | | May 2026 | Joseph Joseph | 110K | 48.2% | 2 | | May 2026 | Zyliss | 8.1K | 3.5% | 3 | | Jun 2026 | Oxo | 110K | 48.3% | 1 | | Jun 2026 | Joseph Joseph | 110K | 48.2% | 2 | | Jun 2026 | Zyliss | 8.1K | 3.5% | 3 | | Jul 2026 | Oxo | 110K | 48.3% | 1 | | Jul 2026 | Joseph Joseph | 110K | 48.2% | 2 | | Jul 2026 | Zyliss | 8.1K | 3.5% | 3 | | Aug 2026 | Joseph Joseph | 135K | 53.3% | 1 | | Aug 2026 | Oxo | 110K | 43.5% | 2 | | Aug 2026 | Zyliss | 8.1K | 3.2% | 3 | | Sep 2026 | Oxo | 110K | 48.3% | 1 | | Sep 2026 | Joseph Joseph | 110K | 48.2% | 2 | | Sep 2026 | Zyliss | 8.1K | 3.5% | 3 | ## What is being compared - **Joseph Joseph**: Measured on the search term “joseph joseph”. - **Oxo**: Measured on the search terms “oxo” and “oxo soup”, summed into one figure. - **Zyliss**: Measured on the search term “zyliss”. - [Joseph Joseph](/demand/global-en/brands/joseph-joseph) - [Oxo](/demand/global-en/brands/oxo) - [Zyliss](/demand/global-en/brands/zyliss) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among herb cutter brands worldwide? Oxo and Joseph Joseph share the highest estimated Share of Search among herb cutter brands worldwide, at 48.3% and 48.2% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Herb cutter brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/herb-cutter-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/herb-cutter-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.