---
title: "Help desk software: Which brands are most popular in search?"
description: "Compare the systems support teams answer tickets in. Share of Search among Zendesk, Gorgias, Zoho Desk, Freshdesk and Help Scout, the help desk software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/help-desk-software"
publisher: "Brandwave"
---

# Help desk software: Which brands are most popular in search?

Compare the systems support teams answer tickets in. Share of Search among Zendesk, Gorgias, Zoho Desk, Freshdesk and Help Scout, the help desk software Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Help desk software
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Zendesk, 43.2%

## Which brand is most popular in search among help desk software worldwide?

- In August 2026, Zendesk was the most searched among help desk software worldwide, with an estimated 249K branded searches and 43.2% estimated Share of Search within this set.
- Gorgias is in 2nd place, 14.1 percentage points behind at 29.2% Share of Search.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among help desk software worldwide decreased from 45.5% to 43.2%.
- Across the 11 months ending August 2026, Gorgias’ estimated Share of Search among help desk software worldwide increased from 24.8% to 29.2%.
- Across the 11 months ending August 2026, Zoho Desk’s estimated Share of Search among help desk software worldwide increased from 11% to 12.8%.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among help desk software worldwide decreased from 13.6% to 10.8%.
- Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among help desk software worldwide decreased from 5% to 4%.
- Across the 11 months ending August 2026, Zendesk’s estimated Share of Search among help desk software worldwide peaked at 52.1% in March 2026 and was lowest at 40.9% in November 2025.
- Across the 11 months ending August 2026, Gorgias’ estimated Share of Search among help desk software worldwide peaked at 33.6% in July 2026 and was lowest at 23.3% in March 2026.
- Across the 11 months ending August 2026, Zoho Desk’s estimated Share of Search among help desk software worldwide peaked at 12.8% in August 2026 and was lowest at 9.7% in January 2026.
- Across the 11 months ending August 2026, Freshdesk’s estimated Share of Search among help desk software worldwide peaked at 13.6% in October 2025 and was lowest at 9.9% in May 2026.
- Across the 11 months ending August 2026, Help Scout’s estimated Share of Search among help desk software worldwide peaked at 5% in October 2025 and was lowest at 2.5% in May 2026.
- Across the 11 months ending August 2026, Zoho Desk rose from 4th to 3rd among help desk software worldwide.
- Across the 11 months ending August 2026, Freshdesk fell from 3rd to 4th among help desk software worldwide.

## Compare search popularity between leading brands

- [Zendesk vs Gorgias: compare search popularity](/demand/global-en/compare/gorgias-vs-zendesk): 43.2% against 29.2% Share of Search.
- [Zendesk vs Zoho Desk: compare search popularity](/demand/global-en/compare/zendesk-vs-zoho-desk): 43.2% against 12.8% Share of Search.
- [Zendesk vs Freshdesk: compare search popularity](/demand/global-en/compare/freshdesk-vs-zendesk): 43.2% against 10.8% Share of Search.
- [Zendesk vs Help Scout: compare search popularity](/demand/global-en/compare/help-scout-vs-zendesk): 43.2% against 4% Share of Search.
- [Gorgias vs Zoho Desk: compare search popularity](/demand/global-en/compare/gorgias-vs-zoho-desk): 29.2% against 12.8% Share of Search.
- [Gorgias vs Freshdesk: compare search popularity](/demand/global-en/compare/freshdesk-vs-gorgias): 29.2% against 10.8% Share of Search.
- [Gorgias vs Help Scout: compare search popularity](/demand/global-en/compare/gorgias-vs-help-scout): 29.2% against 4% Share of Search.
- [Zoho Desk vs Freshdesk: compare search popularity](/demand/global-en/compare/freshdesk-vs-zoho-desk): 12.8% against 10.8% Share of Search.
- [Zoho Desk vs Help Scout: compare search popularity](/demand/global-en/compare/help-scout-vs-zoho-desk): 12.8% against 4% Share of Search.
- [Freshdesk vs Help Scout: compare search popularity](/demand/global-en/compare/freshdesk-vs-help-scout): 10.8% against 4% Share of Search.

## How did search popularity change for help desk software worldwide in August 2026?

- In August 2026, Zendesk gained estimated Share of Search among help desk software worldwide, from 41% to 43.2%.
- In August 2026, Help Scout gained estimated Share of Search among help desk software worldwide, from 3.1% to 4%.
- In August 2026, Zoho Desk gained estimated Share of Search among help desk software worldwide, from 12.2% to 12.8%.
- In August 2026, Freshdesk gained estimated Share of Search among help desk software worldwide, from 10.2% to 10.8%.
- In August 2026, Gorgias lost estimated Share of Search among help desk software worldwide, from 33.6% to 29.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zendesk | 43.2% | 249K | -0.0% | Zendesk |
| 2 | Gorgias | 29.2% | 168K | -17.6% | Gorgias |
| 3 | Zoho Desk | 12.8% | 74K | 0.0% | Zoho Desk |
| 4 | Freshdesk | 10.8% | 62.1K | +0.5% | Freshworks |
| 5 | Help Scout | 4% | 23.1K | +20.8% | Help Scout |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zendesk | 373K | 45.5% | 1 |
| Oct 2025 | Gorgias | 203K | 24.8% | 2 |
| Oct 2025 | Freshdesk | 112K | 13.6% | 3 |
| Oct 2025 | Zoho Desk | 90.5K | 11% | 4 |
| Oct 2025 | Help Scout | 41.4K | 5% | 5 |
| Nov 2025 | Zendesk | 306K | 40.9% | 1 |
| Nov 2025 | Gorgias | 248K | 33.2% | 2 |
| Nov 2025 | Freshdesk | 91.8K | 12.3% | 3 |
| Nov 2025 | Zoho Desk | 74K | 9.9% | 4 |
| Nov 2025 | Help Scout | 28K | 3.7% | 5 |
| Dec 2025 | Zendesk | 305K | 43.7% | 1 |
| Dec 2025 | Gorgias | 204K | 29.2% | 2 |
| Dec 2025 | Freshdesk | 91.8K | 13.1% | 3 |
| Dec 2025 | Zoho Desk | 74K | 10.6% | 4 |
| Dec 2025 | Help Scout | 23.1K | 3.3% | 5 |
| Jan 2026 | Zendesk | 373K | 48.7% | 1 |
| Jan 2026 | Gorgias | 204K | 26.7% | 2 |
| Jan 2026 | Freshdesk | 92.1K | 12% | 3 |
| Jan 2026 | Zoho Desk | 74K | 9.7% | 4 |
| Jan 2026 | Help Scout | 22.9K | 3% | 5 |
| Feb 2026 | Zendesk | 307K | 47.7% | 1 |
| Feb 2026 | Gorgias | 168K | 26.1% | 2 |
| Feb 2026 | Freshdesk | 75.6K | 11.7% | 3 |
| Feb 2026 | Zoho Desk | 74K | 11.5% | 4 |
| Feb 2026 | Help Scout | 18.8K | 2.9% | 5 |
| Mar 2026 | Zendesk | 374K | 52.1% | 1 |
| Mar 2026 | Gorgias | 168K | 23.3% | 2 |
| Mar 2026 | Freshdesk | 83.9K | 11.7% | 3 |
| Mar 2026 | Zoho Desk | 74K | 10.3% | 4 |
| Mar 2026 | Help Scout | 19K | 2.6% | 5 |
| Apr 2026 | Zendesk | 251K | 43.4% | 1 |
| Apr 2026 | Gorgias | 168K | 29% | 2 |
| Apr 2026 | Zoho Desk | 74K | 12.8% | 3 |
| Apr 2026 | Freshdesk | 62.1K | 10.7% | 4 |
| Apr 2026 | Help Scout | 23.2K | 4% | 5 |
| May 2026 | Zendesk | 306K | 48.9% | 1 |
| May 2026 | Gorgias | 168K | 26.8% | 2 |
| May 2026 | Zoho Desk | 74K | 11.8% | 3 |
| May 2026 | Freshdesk | 62.1K | 9.9% | 4 |
| May 2026 | Help Scout | 15.8K | 2.5% | 5 |
| Jun 2026 | Zendesk | 305K | 47.2% | 1 |
| Jun 2026 | Gorgias | 168K | 26% | 2 |
| Jun 2026 | Freshdesk | 75.6K | 11.7% | 3 |
| Jun 2026 | Zoho Desk | 74K | 11.4% | 4 |
| Jun 2026 | Help Scout | 23.5K | 3.6% | 5 |
| Jul 2026 | Zendesk | 249K | 41% | 1 |
| Jul 2026 | Gorgias | 204K | 33.6% | 2 |
| Jul 2026 | Zoho Desk | 74K | 12.2% | 3 |
| Jul 2026 | Freshdesk | 61.8K | 10.2% | 4 |
| Jul 2026 | Help Scout | 19.1K | 3.1% | 5 |
| Aug 2026 | Zendesk | 249K | 43.2% | 1 |
| Aug 2026 | Gorgias | 168K | 29.2% | 2 |
| Aug 2026 | Zoho Desk | 74K | 12.8% | 3 |
| Aug 2026 | Freshdesk | 62.1K | 10.8% | 4 |
| Aug 2026 | Help Scout | 23.1K | 4% | 5 |
| Sep 2026 | Freshdesk | — | — | — |
| Sep 2026 | Gorgias | — | — | — |
| Sep 2026 | Help Scout | — | — | — |
| Sep 2026 | Zendesk | — | — | — |
| Sep 2026 | Zoho Desk | — | — | — |

## What is being compared

- **Freshdesk**: Measured on the search terms “freshdesk” and “freshdesk ticketing system”, summed into one figure.
- **Gorgias**: Measured on the search terms “gorgias”, “gorgias chat” and “gorgias helpdesk”, summed into one figure.
- **Help Scout**: Measured on the search terms “help scout” and “help scout beacon”, summed into one figure.
- **Zendesk**: Measured on the search terms “zendesk”, “zendesk ai” and “zendesk suite”, summed into one figure.
- **Zoho Desk**: Measured on the search term “zoho desk”.

- [Freshdesk](/demand/global-en/brands/freshdesk)
- [Gorgias](/demand/global-en/brands/gorgias)
- [Help Scout](/demand/global-en/brands/help-scout)
- [Zendesk](/demand/global-en/brands/zendesk)
- [Zoho Desk](/demand/global-en/brands/zoho-desk)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among help desk software worldwide?

In August 2026, Zendesk was the most searched among help desk software worldwide, with an estimated 249K branded searches and 43.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Help desk software: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/help-desk-software

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/help-desk-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.