---
title: "Helmet light brands: Which are searched most?"
description: "Compare the helmet light brands people buy. Share of Search among Bontrager, Exposure, Cateye and Fenix, the helmet light brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/helmet-light-brands"
publisher: "Brandwave"
---

# Helmet light brands: Which are searched most?

Compare the helmet light brands people buy. Share of Search among Bontrager, Exposure, Cateye and Fenix, the helmet light brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Helmet light brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bontrager, 42.7%

## Which brand is most popular in search among helmet light brands worldwide?

- In September 2026, Bontrager was the most searched among helmet light brands worldwide, with an estimated 27.1K branded searches and 42.7% estimated Share of Search within this set.
- Exposure is in 2nd place, 15 percentage points behind at 27.7% Share of Search.
- Across the 12 months ending September 2026, Bontrager’s estimated Share of Search among helmet light brands worldwide decreased from 43.6% to 42.7%.
- Across the 12 months ending September 2026, Exposure’s estimated Share of Search among helmet light brands worldwide decreased from 29.2% to 27.7%.
- Across the 12 months ending September 2026, Fenix’s estimated Share of Search among helmet light brands worldwide increased from 10.7% to 12.8%.
- Across the 12 months ending September 2026, Bontrager’s estimated Share of Search among helmet light brands worldwide peaked at 61.2% in April 2026 and was lowest at 39% in November 2025.
- Across the 12 months ending September 2026, Exposure’s estimated Share of Search among helmet light brands worldwide peaked at 31.9% in November 2025 and was lowest at 14.9% in April 2026.
- Across the 12 months ending September 2026, Cateye’s estimated Share of Search among helmet light brands worldwide peaked at 18.2% in December 2025 and was lowest at 13.8% in May 2026.
- Across the 12 months ending September 2026, Fenix’s estimated Share of Search among helmet light brands worldwide peaked at 14.8% in December 2025 and was lowest at 9.7% in May 2026.
- Across the 12 months ending September 2026, Cateye held steady: its estimated Share of Search among helmet light brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bontrager vs Exposure: compare search popularity](/demand/global-en/compare/bontrager-vs-exposure): 42.7% against 27.7% Share of Search.
- [Bontrager vs Cateye: compare search popularity](/demand/global-en/compare/bontrager-vs-cateye): 42.7% against 16.8% Share of Search.
- [Bontrager vs Fenix: compare search popularity](/demand/global-en/compare/bontrager-vs-fenix): 42.7% against 12.8% Share of Search.
- [Exposure vs Cateye: compare search popularity](/demand/global-en/compare/cateye-vs-exposure): 27.7% against 16.8% Share of Search.
- [Exposure vs Fenix: compare search popularity](/demand/global-en/compare/exposure-vs-fenix): 27.7% against 12.8% Share of Search.
- [Cateye vs Fenix: compare search popularity](/demand/global-en/compare/cateye-vs-fenix): 16.8% against 12.8% Share of Search.

## How did search popularity change for helmet light brands worldwide in September 2026?

- In September 2026, Exposure gained estimated Share of Search among helmet light brands worldwide, from 19.2% to 27.7%.
- In September 2026, Fenix gained estimated Share of Search among helmet light brands worldwide, from 10.6% to 12.8%.
- In September 2026, Bontrager lost estimated Share of Search among helmet light brands worldwide, from 53.2% to 42.7%.
- Estimated monthly branded searches for Cateye worldwide fell 15.2% over 12 measured months, from 12.6K to 10.7K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bontrager | 42.7% | 27.1K | -18.1% | Bontrager |
| 2 | Exposure | 27.7% | 17.6K | +46.7% | Exposure |
| 3 | Cateye | 16.8% | 10.7K | +0.9% | Cateye |
| 4 | Fenix | 12.8% | 8.1K | +22.7% | Fenix |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bontrager | 33.1K | 43.6% | 1 |
| Oct 2025 | Exposure | 22.2K | 29.2% | 2 |
| Oct 2025 | Cateye | 12.6K | 16.6% | 3 |
| Oct 2025 | Fenix | 8.1K | 10.7% | 4 |
| Nov 2025 | Bontrager | 27.1K | 39% | 1 |
| Nov 2025 | Exposure | 22.1K | 31.9% | 2 |
| Nov 2025 | Cateye | 10.3K | 14.8% | 3 |
| Nov 2025 | Fenix | 9.9K | 14.3% | 4 |
| Dec 2025 | Bontrager | 22.2K | 40.7% | 1 |
| Dec 2025 | Exposure | 14.3K | 26.3% | 2 |
| Dec 2025 | Cateye | 9.9K | 18.2% | 3 |
| Dec 2025 | Fenix | 8.1K | 14.8% | 4 |
| Jan 2026 | Bontrager | 27.1K | 48.9% | 1 |
| Jan 2026 | Exposure | 11.7K | 21.1% | 2 |
| Jan 2026 | Cateye | 8.5K | 15.4% | 3 |
| Jan 2026 | Fenix | 8.1K | 14.6% | 4 |
| Feb 2026 | Bontrager | 27.1K | 51% | 1 |
| Feb 2026 | Exposure | 11.4K | 21.4% | 2 |
| Feb 2026 | Cateye | 8K | 15.1% | 3 |
| Feb 2026 | Fenix | 6.6K | 12.4% | 4 |
| Mar 2026 | Bontrager | 33.1K | 54.7% | 1 |
| Mar 2026 | Exposure | 11.6K | 19.2% | 2 |
| Mar 2026 | Cateye | 9.2K | 15.2% | 3 |
| Mar 2026 | Fenix | 6.6K | 10.9% | 4 |
| Apr 2026 | Bontrager | 40.5K | 61.2% | 1 |
| Apr 2026 | Exposure | 9.8K | 14.9% | 2 |
| Apr 2026 | Cateye | 9.3K | 14% | 3 |
| Apr 2026 | Fenix | 6.6K | 10% | 4 |
| May 2026 | Bontrager | 40.5K | 59.4% | 1 |
| May 2026 | Exposure | 11.7K | 17.1% | 2 |
| May 2026 | Cateye | 9.4K | 13.8% | 3 |
| May 2026 | Fenix | 6.6K | 9.7% | 4 |
| Jun 2026 | Bontrager | 33.1K | 57% | 1 |
| Jun 2026 | Exposure | 9.5K | 16.4% | 2 |
| Jun 2026 | Cateye | 8.9K | 15.3% | 3 |
| Jun 2026 | Fenix | 6.6K | 11.4% | 4 |
| Jul 2026 | Bontrager | 33.1K | 56.5% | 1 |
| Jul 2026 | Exposure | 9.5K | 16.2% | 2 |
| Jul 2026 | Cateye | 9.4K | 16% | 3 |
| Jul 2026 | Fenix | 6.6K | 11.3% | 4 |
| Aug 2026 | Bontrager | 33.1K | 53.2% | 1 |
| Aug 2026 | Exposure | 12K | 19.2% | 2 |
| Aug 2026 | Cateye | 10.6K | 17% | 3 |
| Aug 2026 | Fenix | 6.6K | 10.6% | 4 |
| Sep 2026 | Bontrager | 27.1K | 42.7% | 1 |
| Sep 2026 | Exposure | 17.6K | 27.7% | 2 |
| Sep 2026 | Cateye | 10.7K | 16.8% | 3 |
| Sep 2026 | Fenix | 8.1K | 12.8% | 4 |

## What is being compared

- **Bontrager**: Measured on the search term “bontrager”.
- **Cateye**: Measured on the search terms “cateye bike”, “cateye bike computer”, “cateye bike light” and “cateye light”, summed into one figure.
- **Exposure**: Measured on the search terms “exposure bike”, “exposure bike light”, “exposure helmet light” and “exposure light”, summed into one figure.
- **Fenix**: Measured on the search term “fenix light”.

- [Bontrager](/demand/global-en/brands/bontrager)
- [Cateye](/demand/global-en/brands/cateye)
- [Exposure](/demand/global-en/brands/exposure)
- [Fenix](/demand/global-en/brands/fenix)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among helmet light brands worldwide?

In September 2026, Bontrager was the most searched among helmet light brands worldwide, with an estimated 27.1K branded searches and 42.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Helmet light brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/helmet-light-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/helmet-light-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.