---
title: "Heatmap and session replay tools: Which brands are most popular in search?"
description: "Compare tools for viewing visitor behavior, heatmaps, and website friction. Share of Search among Microsoft Clarity, Hotjar, Fullstory, Mouseflow and Lucky Orange, the heatmap and session replay tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/heatmap-and-session-replay-tools"
publisher: "Brandwave"
---

# Heatmap and session replay tools: Which brands are most popular in search?

Compare tools for viewing visitor behavior, heatmaps, and website friction. Share of Search among Microsoft Clarity, Hotjar, Fullstory, Mouseflow and Lucky Orange, the heatmap and session replay tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Heatmap and session replay tools
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Microsoft Clarity, 68%

## Which brand is most popular in search among heatmap and session replay tools worldwide?

- In August 2026, Microsoft Clarity was the most searched among heatmap and session replay tools worldwide, with an estimated 166K branded searches and 68% estimated Share of Search within this set.
- Hotjar is in 2nd place, 46.5 percentage points behind at 21.5% Share of Search.
- Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among heatmap and session replay tools worldwide increased from 39.2% to 68%.
- Across the 11 months ending August 2026, Hotjar’s estimated Share of Search among heatmap and session replay tools worldwide decreased from 48.8% to 21.5%.
- Across the 11 months ending August 2026, Mouseflow’s estimated Share of Search among heatmap and session replay tools worldwide decreased from 2.9% to 2.2%.
- Across the 11 months ending August 2026, Lucky Orange’s estimated Share of Search among heatmap and session replay tools worldwide decreased from 2.4% to 1.8%.
- Across the 11 months ending August 2026, Microsoft Clarity’s estimated Share of Search among heatmap and session replay tools worldwide peaked at 69.8% in July 2026 and was lowest at 39.2% in October 2025.
- Across the 11 months ending August 2026, Fullstory’s estimated Share of Search among heatmap and session replay tools worldwide peaked at 6.8% in October 2025 and was lowest at 3.7% in May 2026.
- Across the 11 months ending August 2026, Mouseflow’s estimated Share of Search among heatmap and session replay tools worldwide peaked at 3.6% in March 2026 and was lowest at 2% in June 2026.
- Across the 11 months ending August 2026, Lucky Orange’s estimated Share of Search among heatmap and session replay tools worldwide peaked at 3% in February 2026 and was lowest at 1.5% in July 2026.
- Across the 11 months ending August 2026, Microsoft Clarity rose from 2nd to 1st among heatmap and session replay tools worldwide.
- Across the 11 months ending August 2026, Hotjar fell from 1st to 2nd among heatmap and session replay tools worldwide.
- Across the 11 months ending August 2026, Fullstory held steady: its estimated Share of Search among heatmap and session replay tools worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Microsoft Clarity vs Hotjar: compare search popularity](/demand/global-en/compare/hotjar-vs-microsoft-clarity): 68% against 21.5% Share of Search.
- [Microsoft Clarity vs Fullstory: compare search popularity](/demand/global-en/compare/fullstory-vs-microsoft-clarity): 68% against 6.4% Share of Search.
- [Microsoft Clarity vs Mouseflow: compare search popularity](/demand/global-en/compare/microsoft-clarity-vs-mouseflow): 68% against 2.2% Share of Search.
- [Hotjar vs Fullstory: compare search popularity](/demand/global-en/compare/fullstory-vs-hotjar): 21.5% against 6.4% Share of Search.
- [Hotjar vs Mouseflow: compare search popularity](/demand/global-en/compare/hotjar-vs-mouseflow): 21.5% against 2.2% Share of Search.
- [Fullstory vs Mouseflow: compare search popularity](/demand/global-en/compare/fullstory-vs-mouseflow): 6.4% against 2.2% Share of Search.

## How did search popularity change for heatmap and session replay tools worldwide in August 2026?

- In August 2026, Fullstory gained estimated Share of Search among heatmap and session replay tools worldwide, from 4.4% to 6.4%.
- In August 2026, Microsoft Clarity lost estimated Share of Search among heatmap and session replay tools worldwide, from 69.8% to 68%.
- Estimated monthly branded searches for Hotjar worldwide fell 62% over 11 measured months, from 138K to 52.4K in August 2026.
- Estimated monthly branded searches for Mouseflow worldwide fell 33.4% over 11 measured months, from 8.1K to 5.4K in August 2026.
- Estimated monthly branded searches for Lucky Orange worldwide fell 32.7% over 11 measured months, from 6.7K to 4.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Microsoft Clarity | 68% | 166K | -0.8% | Microsoft |
| 2 | Hotjar | 21.5% | 52.4K | 0.0% | Contentsquare |
| 3 | Fullstory | 6.4% | 15.5K | +46.1% | Fullstory |
| 4 | Mouseflow | 2.2% | 5.4K | 0.0% | Mouseflow |
| 5 | Lucky Orange | 1.8% | 4.5K | +22.3% | Lucky Orange |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hotjar | 138K | 48.8% | 1 |
| Oct 2025 | Microsoft Clarity | 111K | 39.2% | 2 |
| Oct 2025 | Fullstory | 19.1K | 6.8% | 3 |
| Oct 2025 | Mouseflow | 8.1K | 2.9% | 4 |
| Oct 2025 | Lucky Orange | 6.7K | 2.4% | 5 |
| Nov 2025 | Hotjar | 113K | 44.5% | 1 |
| Nov 2025 | Microsoft Clarity | 110K | 43.5% | 2 |
| Nov 2025 | Fullstory | 15.8K | 6.2% | 3 |
| Nov 2025 | Mouseflow | 8.1K | 3.2% | 4 |
| Nov 2025 | Lucky Orange | 6.7K | 2.6% | 5 |
| Dec 2025 | Microsoft Clarity | 110K | 48.2% | 1 |
| Dec 2025 | Hotjar | 93.4K | 40.8% | 2 |
| Dec 2025 | Fullstory | 13K | 5.7% | 3 |
| Dec 2025 | Mouseflow | 6.6K | 2.9% | 4 |
| Dec 2025 | Lucky Orange | 5.5K | 2.4% | 5 |
| Jan 2026 | Microsoft Clarity | 136K | 49.2% | 1 |
| Jan 2026 | Hotjar | 114K | 41.2% | 2 |
| Jan 2026 | Fullstory | 13.2K | 4.8% | 3 |
| Jan 2026 | Lucky Orange | 6.7K | 2.4% | 4 |
| Jan 2026 | Mouseflow | 6.6K | 2.4% | 5 |
| Feb 2026 | Microsoft Clarity | 136K | 60.4% | 1 |
| Feb 2026 | Hotjar | 64.9K | 28.9% | 2 |
| Feb 2026 | Fullstory | 10.9K | 4.9% | 3 |
| Feb 2026 | Lucky Orange | 6.7K | 3% | 4 |
| Feb 2026 | Mouseflow | 6.6K | 2.9% | 5 |
| Mar 2026 | Microsoft Clarity | 137K | 60% | 1 |
| Mar 2026 | Hotjar | 64.9K | 28.5% | 2 |
| Mar 2026 | Fullstory | 11.3K | 5% | 3 |
| Mar 2026 | Mouseflow | 8.1K | 3.6% | 4 |
| Mar 2026 | Lucky Orange | 6.7K | 2.9% | 5 |
| Apr 2026 | Microsoft Clarity | 136K | 59.8% | 1 |
| Apr 2026 | Hotjar | 65.9K | 29% | 2 |
| Apr 2026 | Fullstory | 13.2K | 5.8% | 3 |
| Apr 2026 | Mouseflow | 6.6K | 2.9% | 4 |
| Apr 2026 | Lucky Orange | 5.5K | 2.4% | 5 |
| May 2026 | Microsoft Clarity | 167K | 68.7% | 1 |
| May 2026 | Hotjar | 56.1K | 23.1% | 2 |
| May 2026 | Fullstory | 9.1K | 3.7% | 3 |
| May 2026 | Lucky Orange | 5.5K | 2.3% | 4 |
| May 2026 | Mouseflow | 5.4K | 2.2% | 5 |
| Jun 2026 | Microsoft Clarity | 166K | 61.2% | 1 |
| Jun 2026 | Hotjar | 79.4K | 29.3% | 2 |
| Jun 2026 | Fullstory | 15.7K | 5.8% | 3 |
| Jun 2026 | Mouseflow | 5.4K | 2% | 4 |
| Jun 2026 | Lucky Orange | 4.5K | 1.7% | 5 |
| Jul 2026 | Microsoft Clarity | 167K | 69.8% | 1 |
| Jul 2026 | Hotjar | 52.4K | 21.9% | 2 |
| Jul 2026 | Fullstory | 10.6K | 4.4% | 3 |
| Jul 2026 | Mouseflow | 5.4K | 2.3% | 4 |
| Jul 2026 | Lucky Orange | 3.7K | 1.5% | 5 |
| Aug 2026 | Microsoft Clarity | 166K | 68% | 1 |
| Aug 2026 | Hotjar | 52.4K | 21.5% | 2 |
| Aug 2026 | Fullstory | 15.5K | 6.4% | 3 |
| Aug 2026 | Mouseflow | 5.4K | 2.2% | 4 |
| Aug 2026 | Lucky Orange | 4.5K | 1.8% | 5 |
| Sep 2026 | Fullstory | — | — | — |
| Sep 2026 | Hotjar | — | — | — |
| Sep 2026 | Lucky Orange | — | — | — |
| Sep 2026 | Microsoft Clarity | — | — | — |
| Sep 2026 | Mouseflow | — | — | — |

## What is being compared

- **Fullstory**: Measured on the search terms “fullstory”, “fullstory pricing”, “fullstory session replay”, “fullstory software” and “fullstory.com”, summed into one figure.
- **Hotjar**: Measured on the search terms “hotjar” and “hotjar heatmap”, summed into one figure.
- **Lucky Orange**: Measured on the search terms “lucky orange” and “lucky orange heatmaps”, summed into one figure.
- **Microsoft Clarity**: Measured on the search terms “microsoft clarity” and “microsoft clarity heatmap”, summed into one figure.
- **Mouseflow**: Measured on the search terms “mouseflow” and “mouseflow heatmaps”, summed into one figure.

- [Fullstory](/demand/global-en/brands/fullstory)
- [Hotjar](/demand/global-en/brands/hotjar)
- [Lucky Orange](/demand/global-en/brands/lucky-orange)
- [Microsoft Clarity](/demand/global-en/brands/microsoft-clarity)
- [Mouseflow](/demand/global-en/brands/mouseflow)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among heatmap and session replay tools worldwide?

In August 2026, Microsoft Clarity was the most searched among heatmap and session replay tools worldwide, with an estimated 166K branded searches and 68% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Heatmap and session replay tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/heatmap-and-session-replay-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/heatmap-and-session-replay-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.