---
title: "Heaters: Which brands are most popular in search?"
description: "Compare the heaters shoppers choose between. Share of Search among Dyson, De'Longhi, Russell Hobbs, Vornado, Dimplex and Honeywell, the heaters Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/heaters"
publisher: "Brandwave"
---

# Heaters: Which brands are most popular in search?

Compare the heaters shoppers choose between. Share of Search among Dyson, De'Longhi, Russell Hobbs, Vornado, Dimplex and Honeywell, the heaters Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Heaters
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dyson, 82.3%

## Which brand is most popular in search among heaters worldwide?

- In August 2026, Dyson was the most searched among heaters worldwide, with an estimated 7.4M branded searches and 82.3% estimated Share of Search within this set.
- De'Longhi is in 2nd place, 66.2 percentage points behind at 16.1% Share of Search.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among heaters worldwide peaked at 84.5% in November 2025 and was lowest at 80.4% in July 2026.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among heaters worldwide peaked at 17.5% in July 2026 and was lowest at 14.2% in December 2025.
- Across the 11 months ending August 2026, Dyson, De'Longhi, Russell Hobbs, Vornado, Dimplex and Honeywell held steady: their estimated Share of Search among heaters worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dyson vs De'Longhi: compare search popularity](/demand/global-en/compare/delonghi-vs-dyson): 82.3% against 16.1% Share of Search.

## How did search popularity change for heaters worldwide in August 2026?

- In August 2026, Dyson gained estimated Share of Search among heaters worldwide, from 80.4% to 82.3%.
- In August 2026, De'Longhi lost estimated Share of Search among heaters worldwide, from 17.5% to 16.1%.
- Estimated monthly branded searches for Vornado worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.
- Estimated monthly branded searches for Dimplex worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.
- Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dyson | 82.3% | 7.4M | +22.8% | Dyson |
| 2 | De'Longhi | 16.1% | 1.4M | +10.5% | De'Longhi |
| 3 | Russell Hobbs | 1% | 90.5K | 0.0% | Russell Hobbs |
| 4 | Vornado | 0.55% | 49.5K | -18.2% | Vornado |
| 5 | Dimplex | 0.01% | 1K | -23.1% | Dimplex |
| 6 | Honeywell | <0.01% | 260 | -18.8% | Honeywell International |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dyson | 8.5M | 82.4% | 1 |
| Oct 2025 | De'Longhi | 1.6M | 16% | 2 |
| Oct 2025 | Russell Hobbs | 135K | 1.3% | 3 |
| Oct 2025 | Vornado | 33.1K | 0.32% | 4 |
| Oct 2025 | Dimplex | 2.4K | 0.02% | 5 |
| Oct 2025 | Honeywell | 260 | <0.01% | 6 |
| Nov 2025 | Dyson | 13.6M | 84.5% | 1 |
| Nov 2025 | De'Longhi | 2.3M | 14.3% | 2 |
| Nov 2025 | Russell Hobbs | 165K | 1% | 3 |
| Nov 2025 | Vornado | 33.1K | 0.21% | 4 |
| Nov 2025 | Dimplex | 3.6K | 0.02% | 5 |
| Nov 2025 | Honeywell | 320 | <0.01% | 6 |
| Dec 2025 | Dyson | 12.2M | 84.4% | 1 |
| Dec 2025 | De'Longhi | 2.1M | 14.2% | 2 |
| Dec 2025 | Russell Hobbs | 165K | 1.1% | 3 |
| Dec 2025 | Vornado | 40.5K | 0.28% | 4 |
| Dec 2025 | Dimplex | 2.4K | 0.02% | 5 |
| Dec 2025 | Honeywell | 210 | <0.01% | 6 |
| Jan 2026 | Dyson | 9.3M | 83.1% | 1 |
| Jan 2026 | De'Longhi | 1.7M | 15.4% | 2 |
| Jan 2026 | Russell Hobbs | 135K | 1.2% | 3 |
| Jan 2026 | Vornado | 40.5K | 0.36% | 4 |
| Jan 2026 | Dimplex | 2.4K | 0.02% | 5 |
| Jan 2026 | Honeywell | 210 | <0.01% | 6 |
| Feb 2026 | Dyson | 7.3M | 83.1% | 1 |
| Feb 2026 | De'Longhi | 1.3M | 15.3% | 2 |
| Feb 2026 | Russell Hobbs | 110K | 1.3% | 3 |
| Feb 2026 | Vornado | 27.1K | 0.31% | 4 |
| Feb 2026 | Dimplex | 1.9K | 0.02% | 5 |
| Feb 2026 | Honeywell | 260 | <0.01% | 6 |
| Mar 2026 | Dyson | 7.2M | 82.6% | 1 |
| Mar 2026 | De'Longhi | 1.4M | 15.8% | 2 |
| Mar 2026 | Russell Hobbs | 110K | 1.3% | 3 |
| Mar 2026 | Vornado | 27.1K | 0.31% | 4 |
| Mar 2026 | Dimplex | 1.6K | 0.02% | 5 |
| Mar 2026 | Honeywell | 320 | <0.01% | 6 |
| Apr 2026 | Dyson | 6.7M | 81.8% | 1 |
| Apr 2026 | De'Longhi | 1.4M | 16.7% | 2 |
| Apr 2026 | Russell Hobbs | 90.5K | 1.1% | 3 |
| Apr 2026 | Vornado | 33.1K | 0.4% | 4 |
| Apr 2026 | Dimplex | 1.3K | 0.02% | 5 |
| Apr 2026 | Honeywell | 210 | <0.01% | 6 |
| May 2026 | Dyson | 6.8M | 81.7% | 1 |
| May 2026 | De'Longhi | 1.4M | 16.6% | 2 |
| May 2026 | Russell Hobbs | 90.5K | 1.1% | 3 |
| May 2026 | Vornado | 49.5K | 0.6% | 4 |
| May 2026 | Dimplex | 1.3K | 0.02% | 5 |
| May 2026 | Honeywell | 260 | <0.01% | 6 |
| Jun 2026 | Dyson | 6.7M | 81.9% | 1 |
| Jun 2026 | De'Longhi | 1.3M | 16.2% | 2 |
| Jun 2026 | Russell Hobbs | 90.5K | 1.1% | 3 |
| Jun 2026 | Vornado | 60.5K | 0.74% | 4 |
| Jun 2026 | Dimplex | 1.6K | 0.02% | 5 |
| Jun 2026 | Honeywell | 260 | <0.01% | 6 |
| Jul 2026 | Dyson | 6M | 80.4% | 1 |
| Jul 2026 | De'Longhi | 1.3M | 17.5% | 2 |
| Jul 2026 | Russell Hobbs | 90.5K | 1.2% | 3 |
| Jul 2026 | Vornado | 60.5K | 0.81% | 4 |
| Jul 2026 | Dimplex | 1.3K | 0.02% | 5 |
| Jul 2026 | Honeywell | 320 | <0.01% | 6 |
| Aug 2026 | Dyson | 7.4M | 82.3% | 1 |
| Aug 2026 | De'Longhi | 1.4M | 16.1% | 2 |
| Aug 2026 | Russell Hobbs | 90.5K | 1% | 3 |
| Aug 2026 | Vornado | 49.5K | 0.55% | 4 |
| Aug 2026 | Dimplex | 1K | 0.01% | 5 |
| Aug 2026 | Honeywell | 260 | <0.01% | 6 |
| Sep 2026 | De'Longhi | — | — | — |
| Sep 2026 | Dimplex | — | — | — |
| Sep 2026 | Dyson | — | — | — |
| Sep 2026 | Honeywell | — | — | — |
| Sep 2026 | Russell Hobbs | — | — | — |
| Sep 2026 | Vornado | — | — | — |

## What is being compared

- **De'Longhi**: Measured on the search terms “de longhi”, “de'longhi”, “de'longhi espresso machine”, “delonghi coffee machine”, “delonghi com”, “delonghi dedica”, “delonghi dinamica”, “delonghi eletta”, “delonghi la specialista” and “delonghi magnifica”, summed into one figure.
- **Dimplex**: Measured on the search term “dimplex dehumidifier”.
- **Dyson**: Measured on the search terms “dyson”, “dyson airwrap”, “dyson com”, “dyson hair dryer”, “dyson hair straightener”, “dyson hair styling”, “dyson supersonic”, “dyson vacuum”, “hair dryer dyson”, “hair straightener dyson”, “hair styling dyson” and “vacuum dyson”, summed into one figure.
- **Honeywell**: Measured on the search term “honeywell nz”.
- **Russell Hobbs**: Measured on the search term “russell hobbs”.
- **Vornado**: Measured on the search term “vornado”.

- [De'Longhi](/demand/global-en/brands/delonghi)
- [Dimplex](/demand/global-en/brands/dimplex)
- [Dyson](/demand/global-en/brands/dyson)
- [Honeywell](/demand/global-en/brands/honeywell)
- [Russell Hobbs](/demand/global-en/brands/russell-hobbs)
- [Vornado](/demand/global-en/brands/vornado)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among heaters worldwide?

In August 2026, Dyson was the most searched among heaters worldwide, with an estimated 7.4M branded searches and 82.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Heaters: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/heaters

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/heaters. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.