--- title: "Heated throw brands: Which are searched most?" description: "Compare the heated throw brands people buy. Share of Search among Beurer, Silentnight, Lakeland and Dreamland, the heated throw brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/heated-throw-brands" publisher: "Brandwave" --- # Heated throw brands: Which are searched most? Compare the heated throw brands people buy. Share of Search among Beurer, Silentnight, Lakeland and Dreamland, the heated throw brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Heated throw brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Beurer, 41.9% ## Which brand is most popular in search among heated throw brands worldwide? - Beurer and Silentnight share the highest estimated Share of Search among heated throw brands worldwide, at 41.9% in September 2026. - Across the 12 months ending September 2026, Beurer’s estimated Share of Search among heated throw brands worldwide increased from 31.7% to 41.9%. - Across the 12 months ending September 2026, Silentnight’s estimated Share of Search among heated throw brands worldwide decreased from 47.3% to 41.9%. - Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among heated throw brands worldwide decreased from 14% to 11.8%. - Across the 12 months ending September 2026, Dreamland’s estimated Share of Search among heated throw brands worldwide decreased from 7.1% to 4.4%. - Across the 12 months ending September 2026, Beurer’s estimated Share of Search among heated throw brands worldwide peaked at 51.1% in June 2026 and was lowest at 9.4% in December 2025. - Across the 12 months ending September 2026, Silentnight’s estimated Share of Search among heated throw brands worldwide peaked at 85.7% in December 2025 and was lowest at 41.8% in June 2026. - Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among heated throw brands worldwide peaked at 14% in October 2025 and was lowest at 2.8% in December 2025. - Across the 12 months ending September 2026, Dreamland’s estimated Share of Search among heated throw brands worldwide peaked at 7.1% in October 2025 and was lowest at 1.1% in July 2026. - Across the 12 months ending September 2026, Beurer rose from 2nd to 1st among heated throw brands worldwide. - Across the 12 months ending September 2026, Silentnight fell from 1st to 2nd among heated throw brands worldwide. ## Compare search popularity between leading brands - [Beurer vs Silentnight: compare search popularity](/demand/global-en/compare/beurer-vs-silentnight): 41.9% Share of Search each. - [Beurer vs Lakeland: compare search popularity](/demand/global-en/compare/beurer-vs-lakeland): 41.9% against 11.8% Share of Search. - [Beurer vs Dreamland: compare search popularity](/demand/global-en/compare/beurer-vs-dreamland): 41.9% against 4.4% Share of Search. - [Silentnight vs Lakeland: compare search popularity](/demand/global-en/compare/lakeland-vs-silentnight): 41.9% against 11.8% Share of Search. - [Silentnight vs Dreamland: compare search popularity](/demand/global-en/compare/dreamland-vs-silentnight): 41.9% against 4.4% Share of Search. - [Lakeland vs Dreamland: compare search popularity](/demand/global-en/compare/dreamland-vs-lakeland): 11.8% against 4.4% Share of Search. ## How did search popularity change for heated throw brands worldwide in September 2026? - In September 2026, Lakeland gained estimated Share of Search among heated throw brands worldwide, from 7.4% to 11.8%. - In September 2026, Dreamland gained estimated Share of Search among heated throw brands worldwide, from 2% to 4.4%. - In September 2026, Beurer lost estimated Share of Search among heated throw brands worldwide, from 45.3% to 41.9%. - In September 2026, Silentnight lost estimated Share of Search among heated throw brands worldwide, from 45.3% to 41.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Beurer | 41.9% | 74K | 0.0% | Beurer | | 2 | Silentnight | 41.9% | 74K | 0.0% | Silentnight | | 3 | Lakeland | 11.8% | 20.8K | +72.0% | Lakeland | | 4 | Dreamland | 4.4% | 7.8K | +137.8% | Dreamland | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Silentnight | 135K | 47.3% | 1 | | Oct 2025 | Beurer | 90.5K | 31.7% | 2 | | Oct 2025 | Lakeland | 39.9K | 14% | 3 | | Oct 2025 | Dreamland | 20.2K | 7.1% | 4 | | Nov 2025 | Silentnight | 368K | 65.7% | 1 | | Nov 2025 | Beurer | 110K | 19.6% | 2 | | Nov 2025 | Lakeland | 49.3K | 8.8% | 3 | | Nov 2025 | Dreamland | 32.9K | 5.9% | 4 | | Dec 2025 | Silentnight | 1M | 85.7% | 1 | | Dec 2025 | Beurer | 110K | 9.4% | 2 | | Dec 2025 | Lakeland | 32.1K | 2.8% | 3 | | Dec 2025 | Dreamland | 24.7K | 2.1% | 4 | | Jan 2026 | Silentnight | 165K | 50.3% | 1 | | Jan 2026 | Beurer | 110K | 33.6% | 2 | | Jan 2026 | Lakeland | 29.9K | 9.1% | 3 | | Jan 2026 | Dreamland | 22.9K | 7% | 4 | | Feb 2026 | Beurer | 90.5K | 43.2% | 1 | | Feb 2026 | Silentnight | 90.5K | 43.2% | 2 | | Feb 2026 | Lakeland | 18.2K | 8.7% | 3 | | Feb 2026 | Dreamland | 10.2K | 4.9% | 4 | | Mar 2026 | Silentnight | 90.5K | 49.3% | 1 | | Mar 2026 | Beurer | 74K | 40.3% | 2 | | Mar 2026 | Lakeland | 11.7K | 6.4% | 3 | | Mar 2026 | Dreamland | 7.3K | 4% | 4 | | Apr 2026 | Beurer | 74K | 45.3% | 1 | | Apr 2026 | Silentnight | 74K | 45.3% | 2 | | Apr 2026 | Lakeland | 10.3K | 6.3% | 3 | | Apr 2026 | Dreamland | 5.2K | 3.2% | 4 | | May 2026 | Silentnight | 90.5K | 51.2% | 1 | | May 2026 | Beurer | 74K | 41.8% | 2 | | May 2026 | Lakeland | 8.5K | 4.8% | 3 | | May 2026 | Dreamland | 3.9K | 2.2% | 4 | | Jun 2026 | Beurer | 74K | 51.1% | 1 | | Jun 2026 | Silentnight | 60.5K | 41.8% | 2 | | Jun 2026 | Lakeland | 8.2K | 5.7% | 3 | | Jun 2026 | Dreamland | 2.2K | 1.5% | 4 | | Jul 2026 | Beurer | 74K | 47% | 1 | | Jul 2026 | Silentnight | 74K | 47% | 2 | | Jul 2026 | Lakeland | 7.6K | 4.8% | 3 | | Jul 2026 | Dreamland | 1.8K | 1.1% | 4 | | Aug 2026 | Beurer | 74K | 45.3% | 1 | | Aug 2026 | Silentnight | 74K | 45.3% | 2 | | Aug 2026 | Lakeland | 12.1K | 7.4% | 3 | | Aug 2026 | Dreamland | 3.3K | 2% | 4 | | Sep 2026 | Beurer | 74K | 41.9% | 1 | | Sep 2026 | Silentnight | 74K | 41.9% | 2 | | Sep 2026 | Lakeland | 20.8K | 11.8% | 3 | | Sep 2026 | Dreamland | 7.8K | 4.4% | 4 | ## What is being compared - **Beurer**: Measured on the search term “beurer”. - **Dreamland**: Measured on the search terms “dreamland heated blanket” and “dreamland heated throw”, summed into one figure. - **Lakeland**: Measured on the search terms “lakeland clothes airer”, “lakeland heated airer”, “lakeland heated throw” and “lakeland uk”, summed into one figure. - **Silentnight**: Measured on the search term “silentnight”. - [Beurer](/demand/global-en/brands/beurer) - [Dreamland](/demand/global-en/brands/dreamland) - [Lakeland](/demand/global-en/brands/lakeland) - [Silentnight](/demand/global-en/brands/silentnight) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among heated throw brands worldwide? Beurer and Silentnight share the highest estimated Share of Search among heated throw brands worldwide, at 41.9% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Heated throw brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/heated-throw-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/heated-throw-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.