---
title: "Heated jacket brands: Which are searched most?"
description: "Compare the brands people buy battery-heated jackets and vests from. Share of Search among ORORO, Milwaukee Heated Gear, DeWalt Heated Gear, Venustas, Fieldsheer and Gobi Heat, the heated jacket brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/heated-jacket-brands"
publisher: "Brandwave"
---

# Heated jacket brands: Which are searched most?

Compare the brands people buy battery-heated jackets and vests from. Share of Search among ORORO, Milwaukee Heated Gear, DeWalt Heated Gear, Venustas, Fieldsheer and Gobi Heat, the heated jacket brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Heated jacket brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: ORORO, 48.6%

## Which brand is most popular in search among heated jacket brands worldwide?

- In September 2026, ORORO was the most searched among heated jacket brands worldwide, with an estimated 74K branded searches, 48.6% of all searches for the six we track.
- Milwaukee Heated Gear is in 2nd place, 6.4 percentage points behind at 42.2%.
- Across the 12 months ending September 2026, ORORO’s share of searches among heated jacket brands worldwide increased from 30.6% to 48.6%.
- Across the 12 months ending September 2026, Milwaukee Heated Gear’s share of searches among heated jacket brands worldwide decreased from 59.3% to 42.2%.
- Across the 12 months ending September 2026, DeWalt Heated Gear’s share of searches among heated jacket brands worldwide decreased from 5% to 3.5%.
- Across the 12 months ending September 2026, Venustas’ share of searches among heated jacket brands worldwide increased from 2.7% to 3.5%.
- Across the 12 months ending September 2026, ORORO’s share of searches among heated jacket brands worldwide peaked at 64.8% in April 2026 and was lowest at 19.7% in December 2025.
- Across the 12 months ending September 2026, Milwaukee Heated Gear’s share of searches among heated jacket brands worldwide peaked at 69.8% in December 2025 and was lowest at 27.6% in April 2026.
- Across the 12 months ending September 2026, DeWalt Heated Gear’s share of searches among heated jacket brands worldwide peaked at 5% in October 2025 and was lowest at 1.5% in May 2026.
- Across the 12 months ending September 2026, Venustas’ share of searches among heated jacket brands worldwide peaked at 4.1% in June 2026 and was lowest at 2.1% in November 2025.
- Across the 12 months ending September 2026, ORORO rose from 2nd to 1st among heated jacket brands worldwide.
- Across the 12 months ending September 2026, Milwaukee Heated Gear fell from 1st to 2nd among heated jacket brands worldwide.
- Across the 12 months ending September 2026, Fieldsheer and Gobi Heat held steady: their share of searches among heated jacket brands worldwide each moved less than 0.5 percentage points.

## Top heated jacket brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ORORO appeared every time. ORORO was recommended most often, coming first in both answers that gave a list. Milwaukee Heated Gear and Venustas tied for second. DeWalt Heated Gear, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ORORO | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Milwaukee Heated Gear | 2nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Venustas | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Gobi Heat | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| DeWalt Heated Gear | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Fieldsheer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about heated jacket brands

- Asked ChatGPT "Which heated jacket should I buy?": 1. ORORO
- Asked ChatGPT "What are the best heated jacket brands?": 1. ORORO, 2. Milwaukee Heated Gear, 3. Gobi Heat, 4. Venustas
- Asked ChatGPT "What's the best heated jacket for working outdoors in winter?": 1. ORORO
- Searched Google, AI Overview "heated jacket": 1. ORORO
- Searched Google, AI Overview "best heated jacket": 1. ORORO, 2. Venustas

Not named in any answer: DeWalt Heated Gear and Fieldsheer.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [ORORO vs Milwaukee Heated Gear: compare search popularity](/demand/global-en/compare/milwaukee-heated-gear-vs-ororo): 48.6% against 42.2% Share of Search.
- [ORORO vs DeWalt Heated Gear: compare search popularity](/demand/global-en/compare/dewalt-heated-gear-vs-ororo): 48.6% against 3.5% Share of Search.
- [ORORO vs Venustas: compare search popularity](/demand/global-en/compare/ororo-vs-venustas): 48.6% against 3.5% Share of Search.
- [Milwaukee Heated Gear vs DeWalt Heated Gear: compare search popularity](/demand/global-en/compare/dewalt-heated-gear-vs-milwaukee-heated-gear): 42.2% against 3.5% Share of Search.
- [Milwaukee Heated Gear vs Venustas: compare search popularity](/demand/global-en/compare/milwaukee-heated-gear-vs-venustas): 42.2% against 3.5% Share of Search.
- [DeWalt Heated Gear vs Venustas: compare search popularity](/demand/global-en/compare/dewalt-heated-gear-vs-venustas): 3.5% Share of Search each.

## How did search popularity change for heated jacket brands worldwide in September 2026?

- In September 2026, DeWalt Heated Gear overtook Venustas to rank 3rd among heated jacket brands worldwide, with 3.5% of the searches.
- In September 2026, Milwaukee Heated Gear gained share of searches among heated jacket brands worldwide, from 31.7% to 42.2%.
- In September 2026, ORORO lost share of searches among heated jacket brands worldwide, from 60.9% to 48.6%.
- Estimated monthly branded searches for Gobi Heat worldwide fell 58.3% over 12 measured months, from 2.4K to 1K in September 2026.
- Estimated monthly branded searches for Fieldsheer worldwide fell 52.1% over 12 measured months, from 4.8K to 2.3K in September 2026.
- Estimated monthly branded searches for Venustas worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ORORO | 48.6% | 74K | 0.0% | ORORO |
| 2 | Milwaukee Heated Gear | 42.2% | 64.3K | +67.0% | Milwaukee |
| 3 | DeWalt Heated Gear | 3.5% | 5.4K | +125.0% | DeWalt |
| 4 | Venustas | 3.5% | 5.4K | +22.7% | Venustas |
| 5 | Fieldsheer | 1.5% | 2.3K | +55.4% | Fieldsheer |
| 6 | Gobi Heat | 0.66% | 1K | +38.9% | Gobi Heat |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Milwaukee Heated Gear | 176K | 59.3% | 1 |
| Oct 2025 | ORORO | 90.5K | 30.6% | 2 |
| Oct 2025 | DeWalt Heated Gear | 14.8K | 5% | 3 |
| Oct 2025 | Venustas | 8.1K | 2.7% | 4 |
| Oct 2025 | Fieldsheer | 4.8K | 1.6% | 5 |
| Oct 2025 | Gobi Heat | 2.4K | 0.81% | 6 |
| Nov 2025 | Milwaukee Heated Gear | 392K | 67.4% | 1 |
| Nov 2025 | ORORO | 135K | 23.2% | 2 |
| Nov 2025 | DeWalt Heated Gear | 27.1K | 4.7% | 3 |
| Nov 2025 | Venustas | 12.1K | 2.1% | 4 |
| Nov 2025 | Fieldsheer | 8.8K | 1.5% | 5 |
| Nov 2025 | Gobi Heat | 6.6K | 1.1% | 6 |
| Dec 2025 | Milwaukee Heated Gear | 478K | 69.8% | 1 |
| Dec 2025 | ORORO | 135K | 19.7% | 2 |
| Dec 2025 | DeWalt Heated Gear | 33.1K | 4.8% | 3 |
| Dec 2025 | Venustas | 18.1K | 2.6% | 4 |
| Dec 2025 | Fieldsheer | 10.8K | 1.6% | 5 |
| Dec 2025 | Gobi Heat | 9.9K | 1.4% | 6 |
| Jan 2026 | Milwaukee Heated Gear | 206K | 58.1% | 1 |
| Jan 2026 | ORORO | 110K | 31.1% | 2 |
| Jan 2026 | DeWalt Heated Gear | 14.8K | 4.2% | 3 |
| Jan 2026 | Venustas | 12.1K | 3.4% | 4 |
| Jan 2026 | Fieldsheer | 7.2K | 2% | 5 |
| Jan 2026 | Gobi Heat | 4.4K | 1.2% | 6 |
| Feb 2026 | ORORO | 90.5K | 49.4% | 1 |
| Feb 2026 | Milwaukee Heated Gear | 75.3K | 41.1% | 2 |
| Feb 2026 | Venustas | 6.6K | 3.6% | 3 |
| Feb 2026 | DeWalt Heated Gear | 5.4K | 2.9% | 4 |
| Feb 2026 | Fieldsheer | 3.5K | 1.9% | 5 |
| Feb 2026 | Gobi Heat | 1.9K | 1% | 6 |
| Mar 2026 | ORORO | 74K | 62.9% | 1 |
| Mar 2026 | Milwaukee Heated Gear | 33.7K | 28.6% | 2 |
| Mar 2026 | Venustas | 4.4K | 3.7% | 3 |
| Mar 2026 | DeWalt Heated Gear | 2.4K | 2% | 4 |
| Mar 2026 | Fieldsheer | 2.2K | 1.9% | 5 |
| Mar 2026 | Gobi Heat | 1K | 0.85% | 6 |
| Apr 2026 | ORORO | 74K | 64.8% | 1 |
| Apr 2026 | Milwaukee Heated Gear | 31.5K | 27.6% | 2 |
| Apr 2026 | Venustas | 4.4K | 3.9% | 3 |
| Apr 2026 | DeWalt Heated Gear | 1.9K | 1.7% | 4 |
| Apr 2026 | Fieldsheer | 1.5K | 1.3% | 5 |
| Apr 2026 | Gobi Heat | 880 | 0.77% | 6 |
| May 2026 | ORORO | 74K | 58% | 1 |
| May 2026 | Milwaukee Heated Gear | 45.9K | 36% | 2 |
| May 2026 | Venustas | 3.6K | 2.8% | 3 |
| May 2026 | DeWalt Heated Gear | 1.9K | 1.5% | 4 |
| May 2026 | Fieldsheer | 1.4K | 1.1% | 5 |
| May 2026 | Gobi Heat | 880 | 0.69% | 6 |
| Jun 2026 | ORORO | 60.5K | 56.9% | 1 |
| Jun 2026 | Milwaukee Heated Gear | 37.5K | 35.3% | 2 |
| Jun 2026 | Venustas | 4.4K | 4.1% | 3 |
| Jun 2026 | DeWalt Heated Gear | 1.9K | 1.8% | 4 |
| Jun 2026 | Fieldsheer | 1.3K | 1.2% | 5 |
| Jun 2026 | Gobi Heat | 720 | 0.68% | 6 |
| Jul 2026 | ORORO | 60.5K | 57.8% | 1 |
| Jul 2026 | Milwaukee Heated Gear | 37.5K | 35.8% | 2 |
| Jul 2026 | Venustas | 2.9K | 2.8% | 3 |
| Jul 2026 | DeWalt Heated Gear | 1.9K | 1.8% | 4 |
| Jul 2026 | Fieldsheer | 1.2K | 1.1% | 5 |
| Jul 2026 | Gobi Heat | 720 | 0.69% | 6 |
| Aug 2026 | ORORO | 74K | 60.9% | 1 |
| Aug 2026 | Milwaukee Heated Gear | 38.5K | 31.7% | 2 |
| Aug 2026 | Venustas | 4.4K | 3.6% | 3 |
| Aug 2026 | DeWalt Heated Gear | 2.4K | 2% | 4 |
| Aug 2026 | Fieldsheer | 1.5K | 1.2% | 5 |
| Aug 2026 | Gobi Heat | 720 | 0.59% | 6 |
| Sep 2026 | ORORO | 74K | 48.6% | 1 |
| Sep 2026 | Milwaukee Heated Gear | 64.3K | 42.2% | 2 |
| Sep 2026 | DeWalt Heated Gear | 5.4K | 3.5% | 3 |
| Sep 2026 | Venustas | 5.4K | 3.5% | 4 |
| Sep 2026 | Fieldsheer | 2.3K | 1.5% | 5 |
| Sep 2026 | Gobi Heat | 1K | 0.66% | 6 |

## What is being compared

- **DeWalt Heated Gear**: Measured on the search term “dewalt heated jacket”.
- **Fieldsheer**: Measured on the search terms “fieldsheer” and “mobile warming”, summed into one figure.
- **Gobi Heat**: Measured on the search term “gobi heat”.
- **Milwaukee Heated Gear**: Measured on the search terms “milwaukee heated jacket” and “milwaukee heated vest”, summed into one figure.
- **ORORO**: Measured on the search term “ororo”.
- **Venustas**: Measured on the search term “venustas”.

- [DeWalt Heated Gear](/demand/global-en/brands/dewalt-heated-gear)
- [Fieldsheer](/demand/global-en/brands/fieldsheer)
- [Gobi Heat](/demand/global-en/brands/gobi-heat)
- [Milwaukee Heated Gear](/demand/global-en/brands/milwaukee-heated-gear)
- [ORORO](/demand/global-en/brands/ororo)
- [Venustas](/demand/global-en/brands/venustas)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among heated jacket brands worldwide?

In September 2026, ORORO was the most searched among heated jacket brands worldwide, with an estimated 74K branded searches, 48.6% of all searches for the six we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Heated jacket brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/heated-jacket-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/heated-jacket-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.