--- title: "Heated blanket brands: Which are searched most?" description: "Compare the heated blanket brands shoppers choose between. Share of Search among Dreamland, Sunbeam, Beurer, Silentnight, HoMedics and Slumberdown, the heated blanket brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/heated-blanket-brands" publisher: "Brandwave" --- # Heated blanket brands: Which are searched most? Compare the heated blanket brands shoppers choose between. Share of Search among Dreamland, Sunbeam, Beurer, Silentnight, HoMedics and Slumberdown, the heated blanket brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Heated blanket brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Dreamland, 67.3% ## Which brand is most popular in search among heated blanket brands worldwide? - In August 2026, Dreamland was the most searched among heated blanket brands worldwide, with an estimated 550K branded searches and 67.3% estimated Share of Search within this set. - Sunbeam is in 2nd place, 56.2 percentage points behind at 11.1% Share of Search. - Across the 11 months ending August 2026, Dreamland’s estimated Share of Search among heated blanket brands worldwide increased from 61% to 67.3%. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among heated blanket brands worldwide increased from 10% to 11.1%. - Across the 11 months ending August 2026, Beurer’s estimated Share of Search among heated blanket brands worldwide decreased from 10% to 9.1%. - Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among heated blanket brands worldwide decreased from 15% to 9.1%. - Across the 11 months ending August 2026, Dreamland’s estimated Share of Search among heated blanket brands worldwide peaked at 69.9% in June 2026 and was lowest at 39.4% in December 2025. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among heated blanket brands worldwide peaked at 11.1% in August 2026 and was lowest at 4.3% in December 2025. - Across the 11 months ending August 2026, Beurer’s estimated Share of Search among heated blanket brands worldwide peaked at 12.8% in January 2026 and was lowest at 5.3% in December 2025. - Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among heated blanket brands worldwide peaked at 47.9% in December 2025 and was lowest at 7.7% in June 2026. - Across the 11 months ending August 2026, HoMedics’ estimated Share of Search among heated blanket brands worldwide peaked at 4.7% in January 2026 and was lowest at 2.9% in December 2025. - Across the 11 months ending August 2026, Sunbeam rose from 4th to 2nd among heated blanket brands worldwide. - Across the 11 months ending August 2026, Silentnight fell from 2nd to 4th among heated blanket brands worldwide. - Across the 11 months ending August 2026, HoMedics and Slumberdown held steady: their estimated Share of Search among heated blanket brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Dreamland vs Sunbeam: compare search popularity](/demand/global-en/compare/dreamland-vs-sunbeam): 67.3% against 11.1% Share of Search. - [Dreamland vs Beurer: compare search popularity](/demand/global-en/compare/beurer-vs-dreamland): 67.3% against 9.1% Share of Search. - [Dreamland vs Silentnight: compare search popularity](/demand/global-en/compare/dreamland-vs-silentnight): 67.3% against 9.1% Share of Search. - [Dreamland vs HoMedics: compare search popularity](/demand/global-en/compare/dreamland-vs-homedics): 67.3% against 3.3% Share of Search. - [Sunbeam vs Beurer: compare search popularity](/demand/global-en/compare/beurer-vs-sunbeam): 11.1% against 9.1% Share of Search. - [Sunbeam vs Silentnight: compare search popularity](/demand/global-en/compare/silentnight-vs-sunbeam): 11.1% against 9.1% Share of Search. - [Sunbeam vs HoMedics: compare search popularity](/demand/global-en/compare/homedics-vs-sunbeam): 11.1% against 3.3% Share of Search. - [Beurer vs Silentnight: compare search popularity](/demand/global-en/compare/beurer-vs-silentnight): 9.1% Share of Search each. - [Beurer vs HoMedics: compare search popularity](/demand/global-en/compare/beurer-vs-homedics): 9.1% against 3.3% Share of Search. - [Silentnight vs HoMedics: compare search popularity](/demand/global-en/compare/homedics-vs-silentnight): 9.1% against 3.3% Share of Search. ## How did search popularity change for heated blanket brands worldwide in August 2026? - In August 2026, Sunbeam overtook Beurer to rank 2nd among heated blanket brands worldwide, at 11.1%. - In August 2026, Dreamland lost estimated Share of Search among heated blanket brands worldwide, from 68.7% to 67.3%. - HoMedics’ estimated Share of Search among heated blanket brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.3% in August 2026. - Estimated monthly branded searches for Silentnight worldwide fell 45.2% over 11 measured months, from 135K to 74K in August 2026. - Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. - Estimated monthly branded searches for Beurer worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dreamland | 67.3% | 550K | 0.0% | Dreamland | | 2 | Sunbeam | 11.1% | 90.5K | +22.3% | Sunbeam | | 3 | Beurer | 9.1% | 74K | 0.0% | Beurer | | 4 | Silentnight | 9.1% | 74K | 0.0% | Silentnight | | 5 | HoMedics | 3.3% | 27.1K | 0.0% | HoMedics | | 6 | Slumberdown | 0.23% | 1.9K | +46.2% | Slumberdown | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dreamland | 550K | 61% | 1 | | Oct 2025 | Silentnight | 135K | 15% | 2 | | Oct 2025 | Beurer | 90.5K | 10% | 3 | | Oct 2025 | Sunbeam | 90.5K | 10% | 4 | | Oct 2025 | HoMedics | 33.1K | 3.7% | 5 | | Oct 2025 | Slumberdown | 2.4K | 0.27% | 6 | | Nov 2025 | Dreamland | 1M | 61.7% | 1 | | Nov 2025 | Silentnight | 368K | 22.7% | 2 | | Nov 2025 | Beurer | 110K | 6.8% | 3 | | Nov 2025 | Sunbeam | 90.5K | 5.6% | 4 | | Nov 2025 | HoMedics | 49.5K | 3.1% | 5 | | Nov 2025 | Slumberdown | 2.9K | 0.18% | 6 | | Dec 2025 | Silentnight | 1M | 47.9% | 1 | | Dec 2025 | Dreamland | 823K | 39.4% | 2 | | Dec 2025 | Beurer | 110K | 5.3% | 3 | | Dec 2025 | Sunbeam | 90.5K | 4.3% | 4 | | Dec 2025 | HoMedics | 60.5K | 2.9% | 5 | | Dec 2025 | Slumberdown | 2.4K | 0.12% | 6 | | Jan 2026 | Dreamland | 450K | 52.4% | 1 | | Jan 2026 | Silentnight | 165K | 19.2% | 2 | | Jan 2026 | Beurer | 110K | 12.8% | 3 | | Jan 2026 | Sunbeam | 90.5K | 10.5% | 4 | | Jan 2026 | HoMedics | 40.5K | 4.7% | 5 | | Jan 2026 | Slumberdown | 2.9K | 0.34% | 6 | | Feb 2026 | Dreamland | 450K | 60.8% | 1 | | Feb 2026 | Beurer | 90.5K | 12.2% | 2 | | Feb 2026 | Silentnight | 90.5K | 12.2% | 3 | | Feb 2026 | Sunbeam | 74K | 10% | 4 | | Feb 2026 | HoMedics | 33.1K | 4.5% | 5 | | Feb 2026 | Slumberdown | 1.6K | 0.22% | 6 | | Mar 2026 | Dreamland | 550K | 65.5% | 1 | | Mar 2026 | Silentnight | 90.5K | 10.8% | 2 | | Mar 2026 | Sunbeam | 90.5K | 10.8% | 3 | | Mar 2026 | Beurer | 74K | 8.8% | 4 | | Mar 2026 | HoMedics | 33.1K | 3.9% | 5 | | Mar 2026 | Slumberdown | 1.9K | 0.23% | 6 | | Apr 2026 | Dreamland | 550K | 66.8% | 1 | | Apr 2026 | Sunbeam | 90.5K | 11% | 2 | | Apr 2026 | Beurer | 74K | 9% | 3 | | Apr 2026 | Silentnight | 74K | 9% | 4 | | Apr 2026 | HoMedics | 33.1K | 4% | 5 | | Apr 2026 | Slumberdown | 1.6K | 0.19% | 6 | | May 2026 | Dreamland | 550K | 65.5% | 1 | | May 2026 | Silentnight | 90.5K | 10.8% | 2 | | May 2026 | Sunbeam | 90.5K | 10.8% | 3 | | May 2026 | Beurer | 74K | 8.8% | 4 | | May 2026 | HoMedics | 33.1K | 3.9% | 5 | | May 2026 | Slumberdown | 1.6K | 0.19% | 6 | | Jun 2026 | Dreamland | 550K | 69.9% | 1 | | Jun 2026 | Beurer | 74K | 9.4% | 2 | | Jun 2026 | Sunbeam | 74K | 9.4% | 3 | | Jun 2026 | Silentnight | 60.5K | 7.7% | 4 | | Jun 2026 | HoMedics | 27.1K | 3.4% | 5 | | Jun 2026 | Slumberdown | 1.3K | 0.17% | 6 | | Jul 2026 | Dreamland | 550K | 68.7% | 1 | | Jul 2026 | Beurer | 74K | 9.2% | 2 | | Jul 2026 | Silentnight | 74K | 9.2% | 3 | | Jul 2026 | Sunbeam | 74K | 9.2% | 4 | | Jul 2026 | HoMedics | 27.1K | 3.4% | 5 | | Jul 2026 | Slumberdown | 1.3K | 0.16% | 6 | | Aug 2026 | Dreamland | 550K | 67.3% | 1 | | Aug 2026 | Sunbeam | 90.5K | 11.1% | 2 | | Aug 2026 | Beurer | 74K | 9.1% | 3 | | Aug 2026 | Silentnight | 74K | 9.1% | 4 | | Aug 2026 | HoMedics | 27.1K | 3.3% | 5 | | Aug 2026 | Slumberdown | 1.9K | 0.23% | 6 | | Sep 2026 | Beurer | — | — | — | | Sep 2026 | Dreamland | — | — | — | | Sep 2026 | HoMedics | — | — | — | | Sep 2026 | Silentnight | — | — | — | | Sep 2026 | Slumberdown | — | — | — | | Sep 2026 | Sunbeam | — | — | — | ## What is being compared - **Beurer**: Measured on the search term “beurer”. - **Dreamland**: Measured on the search term “dreamland”. - **HoMedics**: Measured on the search term “ho medics”. - **Silentnight**: Measured on the search term “silentnight”. - **Slumberdown**: Measured on the search term “slumberdown”. - **Sunbeam**: Measured on the search term “sunbeam”. - [Beurer](/demand/global-en/brands/beurer) - [Dreamland](/demand/global-en/brands/dreamland) - [HoMedics](/demand/global-en/brands/homedics) - [Silentnight](/demand/global-en/brands/silentnight) - [Slumberdown](/demand/global-en/brands/slumberdown) - [Sunbeam](/demand/global-en/brands/sunbeam) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among heated blanket brands worldwide? In August 2026, Dreamland was the most searched among heated blanket brands worldwide, with an estimated 550K branded searches and 67.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Heated blanket brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/heated-blanket-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/heated-blanket-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.