--- title: "Beldray vs Minky: Which is searched more?" description: "Is Beldray or Minky more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heated airer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/heated-airer-brands/compare/beldray-vs-minky" publisher: "Brandwave" --- # Beldray vs Minky: Which is searched more? Is Beldray or Minky more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heated airer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beldray and Minky - **Competitive set**: Heated airer brands - **Market**: Global - **Month measured**: Sep 2026 - **Beldray Share of Search**: 0.2% - **Minky Share of Search**: 21.5% ## Is Beldray or Minky more popular in search? - In September 2026, Minky had more branded searches than Beldray among heated airer brands worldwide. Minky had about 51,400 branded searches, while Beldray had 480. Minky made up 21.5% of all heated airer brand searches we track, and Beldray accounted for 0.2%. - Minky was ahead of Beldray in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beldray’s share of searches among heated airer brands worldwide moved from 0.64% to 0.2%, and its estimated monthly branded searches moved from 1.9K to 480. - Across the 12 months ending September 2026, Minky’s share of searches among heated airer brands worldwide moved from 16.9% to 21.5%, and its estimated monthly branded searches moved from 50.4K to 51.4K. ## Top heated airer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Minky was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Beldray was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Minky was listed before Beldray in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lakeland | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Minky | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Black+Decker | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Beldray | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Robert Dyas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heated airer brands - Asked ChatGPT "Which heated airer brand should I buy?": 1. Lakeland, 2. Minky, 3. Black+Decker - Asked ChatGPT "What are the best heated airer brands?": 1. Lakeland, 2. Minky, 3. Black+Decker, 4. Beldray - Asked ChatGPT "What's the best heated airer brand for indoor laundry drying?": 1. Lakeland, 2. Minky, 3. Beldray - Searched Google, AI Overview "indoor clothes dryer": named none of the brands we track - Searched Google, AI Overview "heated clothes rack": named none of the brands we track Not named in any answer: Robert Dyas. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for heated airer brands worldwide in September 2026? - In September 2026, Minky gained share of searches among heated airer brands worldwide, from 16% to 21.5%. - Estimated monthly branded searches for Beldray worldwide fell 74.7% over 12 measured months, from 1.9K to 480 in September 2026. ## Month by month | Month | Beldray estimated searches | Beldray Share of Search | Beldray rank | Minky estimated searches | Minky Share of Search | Minky rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.64% | 5 | 50.4K | 16.9% | 2 | | Nov 2025 | 5.4K | 1.4% | 4 | 70.4K | 18.7% | 2 | | Dec 2025 | 1.9K | 0.48% | 5 | 56.8K | 14.3% | 2 | | Jan 2026 | 1.6K | 0.56% | 5 | 50.4K | 17.6% | 2 | | Feb 2026 | 720 | 0.31% | 5 | 48K | 20.5% | 2 | | Mar 2026 | 480 | 0.19% | 5 | 41.2K | 16.1% | 2 | | Apr 2026 | 260 | 0.1% | 5 | 40.5K | 16% | 2 | | May 2026 | 170 | 0.06% | 5 | 47.9K | 15.8% | 2 | | Jun 2026 | 140 | 0.05% | 5 | 40K | 13.5% | 2 | | Jul 2026 | 90 | 0.03% | 5 | 41K | 13.9% | 2 | | Aug 2026 | 210 | 0.07% | 5 | 49.6K | 16% | 2 | | Sep 2026 | 480 | 0.2% | 5 | 51.4K | 21.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Beldray’s and Minky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beldray**: Measured on the search term “beldray heated airer”. - **Minky**: Measured on the search terms “minky”, “minky clothes airers”, “minky ironing” and “minky ironing boards”, summed into one figure. - [Beldray profile](/demand/global-en/brands/beldray) - [Minky profile](/demand/global-en/brands/minky) - [All heated airer brands worldwide](/demand/global-en/categories/heated-airer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beldray or Minky more popular in search? In September 2026, Minky had more branded searches than Beldray among heated airer brands worldwide. Minky had about 51,400 branded searches, while Beldray had 480. Minky made up 21.5% of all heated airer brand searches we track, and Beldray accounted for 0.2%. ## Cite this page Brandwave. "Beldray vs Minky: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/heated-airer-brands/compare/beldray-vs-minky This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/heated-airer-brands/compare/beldray-vs-minky. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.