--- title: "Beldray vs Lakeland: Which is searched more?" description: "Is Beldray or Lakeland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heated airer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/heated-airer-brands/compare/beldray-vs-lakeland" publisher: "Brandwave" --- # Beldray vs Lakeland: Which is searched more? Is Beldray or Lakeland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heated airer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beldray and Lakeland - **Competitive set**: Heated airer brands - **Market**: Global - **Month measured**: Sep 2026 - **Beldray Share of Search**: 0.2% - **Lakeland Share of Search**: 9% ## Is Beldray or Lakeland more popular in search? - In September 2026, Lakeland had more branded searches than Beldray among heated airer brands worldwide. Lakeland had about 21,500 branded searches, while Beldray had 480. Lakeland made up 9% of all heated airer brand searches we track, and Beldray accounted for 0.2%. - Lakeland was ahead of Beldray in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beldray’s share of searches among heated airer brands worldwide moved from 0.64% to 0.2%, and its estimated monthly branded searches moved from 1.9K to 480. - Across the 12 months ending September 2026, Lakeland’s share of searches among heated airer brands worldwide moved from 13.9% to 9%, and its estimated monthly branded searches moved from 41.5K to 21.5K. ## Top heated airer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lakeland was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Beldray was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lakeland was listed before Beldray in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lakeland | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Minky | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Black+Decker | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Beldray | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Robert Dyas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heated airer brands - Asked ChatGPT "Which heated airer brand should I buy?": 1. Lakeland, 2. Minky, 3. Black+Decker - Asked ChatGPT "What are the best heated airer brands?": 1. Lakeland, 2. Minky, 3. Black+Decker, 4. Beldray - Asked ChatGPT "What's the best heated airer brand for indoor laundry drying?": 1. Lakeland, 2. Minky, 3. Beldray - Searched Google, AI Overview "indoor clothes dryer": named none of the brands we track - Searched Google, AI Overview "heated clothes rack": named none of the brands we track Not named in any answer: Robert Dyas. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for heated airer brands worldwide in September 2026? - In September 2026, Lakeland gained share of searches among heated airer brands worldwide, from 4.1% to 9%. - Estimated monthly branded searches for Beldray worldwide fell 74.7% over 12 measured months, from 1.9K to 480 in September 2026. ## Month by month | Month | Beldray estimated searches | Beldray Share of Search | Beldray rank | Lakeland estimated searches | Lakeland Share of Search | Lakeland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.64% | 5 | 41.5K | 13.9% | 3 | | Nov 2025 | 5.4K | 1.4% | 4 | 50.6K | 13.4% | 3 | | Dec 2025 | 1.9K | 0.48% | 5 | 33.1K | 8.4% | 3 | | Jan 2026 | 1.6K | 0.56% | 5 | 30.9K | 10.8% | 3 | | Feb 2026 | 720 | 0.31% | 5 | 18.9K | 8.1% | 3 | | Mar 2026 | 480 | 0.19% | 5 | 12.6K | 4.9% | 3 | | Apr 2026 | 260 | 0.1% | 5 | 11.1K | 4.4% | 3 | | May 2026 | 170 | 0.06% | 5 | 9.3K | 3.1% | 3 | | Jun 2026 | 140 | 0.05% | 5 | 8.8K | 3% | 3 | | Jul 2026 | 90 | 0.03% | 5 | 8.1K | 2.7% | 3 | | Aug 2026 | 210 | 0.07% | 5 | 12.8K | 4.1% | 3 | | Sep 2026 | 480 | 0.2% | 5 | 21.5K | 9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Beldray’s and Lakeland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beldray**: Measured on the search term “beldray heated airer”. - **Lakeland**: Measured on the search terms “lakeland clothes”, “lakeland clothes airer”, “lakeland heated airer”, “lakeland heated throw” and “lakeland uk”, summed into one figure. - [Beldray profile](/demand/global-en/brands/beldray) - [Lakeland profile](/demand/global-en/brands/lakeland) - [All heated airer brands worldwide](/demand/global-en/categories/heated-airer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beldray or Lakeland more popular in search? In September 2026, Lakeland had more branded searches than Beldray among heated airer brands worldwide. Lakeland had about 21,500 branded searches, while Beldray had 480. Lakeland made up 9% of all heated airer brand searches we track, and Beldray accounted for 0.2%. ## Cite this page Brandwave. "Beldray vs Lakeland: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/heated-airer-brands/compare/beldray-vs-lakeland This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/heated-airer-brands/compare/beldray-vs-lakeland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.