---
title: "Heated airer brands: Which are searched most?"
description: "Compare the heated airer brands people buy. Share of Search among Black and Decker, Robert Dyas, Minky and Lakeland, the heated airer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/heated-airer-brands"
publisher: "Brandwave"
---

# Heated airer brands: Which are searched most?

Compare the heated airer brands people buy. Share of Search among Black and Decker, Robert Dyas, Minky and Lakeland, the heated airer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Heated airer brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Black and Decker, 48%

## Which brand is most popular in search among heated airer brands worldwide?

- In September 2026, Black and Decker was the most searched among heated airer brands worldwide, with an estimated 220K branded searches and 48% estimated Share of Search within this set.
- Robert Dyas is in 2nd place, 12 percentage points behind at 36% Share of Search.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among heated airer brands worldwide increased from 45.5% to 48%.
- Across the 12 months ending September 2026, Robert Dyas’ estimated Share of Search among heated airer brands worldwide decreased from 37.4% to 36%.
- Across the 12 months ending September 2026, Minky’s estimated Share of Search among heated airer brands worldwide increased from 9.4% to 11.2%.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among heated airer brands worldwide decreased from 7.7% to 4.7%.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among heated airer brands worldwide peaked at 48% in September 2026 and was lowest at 38.5% in December 2025.
- Across the 12 months ending September 2026, Robert Dyas’ estimated Share of Search among heated airer brands worldwide peaked at 47.8% in July 2026 and was lowest at 36% in September 2026.
- Across the 12 months ending September 2026, Minky’s estimated Share of Search among heated airer brands worldwide peaked at 11.2% in September 2026 and was lowest at 7.4% in June 2026.
- Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among heated airer brands worldwide peaked at 7.9% in November 2025 and was lowest at 1.6% in July 2026.

## Compare search popularity between leading brands

- [Black and Decker vs Robert Dyas: compare search popularity](/demand/global-en/compare/black-and-decker-vs-robert-dyas): 48% against 36% Share of Search.
- [Black and Decker vs Minky: compare search popularity](/demand/global-en/compare/black-and-decker-vs-minky): 48% against 11.2% Share of Search.
- [Black and Decker vs Lakeland: compare search popularity](/demand/global-en/compare/black-and-decker-vs-lakeland): 48% against 4.7% Share of Search.
- [Robert Dyas vs Minky: compare search popularity](/demand/global-en/compare/minky-vs-robert-dyas): 36% against 11.2% Share of Search.
- [Robert Dyas vs Lakeland: compare search popularity](/demand/global-en/compare/lakeland-vs-robert-dyas): 36% against 4.7% Share of Search.
- [Minky vs Lakeland: compare search popularity](/demand/global-en/compare/lakeland-vs-minky): 11.2% against 4.7% Share of Search.

## How did search popularity change for heated airer brands worldwide in September 2026?

- In September 2026, Black and Decker overtook Robert Dyas to become the leader among heated airer brands worldwide, with 48% estimated Share of Search.
- In September 2026, Lakeland gained estimated Share of Search among heated airer brands worldwide, from 2.4% to 4.7%.
- In September 2026, Minky gained estimated Share of Search among heated airer brands worldwide, from 9.4% to 11.2%.
- In September 2026, Robert Dyas lost estimated Share of Search among heated airer brands worldwide, from 46.6% to 36%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Black and Decker | 48% | 220K | 0.0% | Black and Decker |
| 2 | Robert Dyas | 36% | 165K | -32.9% | Robert Dyas |
| 3 | Minky | 11.2% | 51.4K | +3.7% | Minky |
| 4 | Lakeland | 4.7% | 21.5K | +68.0% | Lakeland |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Black and Decker | 245K | 45.5% | 1 |
| Oct 2025 | Robert Dyas | 201K | 37.4% | 2 |
| Oct 2025 | Minky | 50.4K | 9.4% | 3 |
| Oct 2025 | Lakeland | 41.5K | 7.7% | 4 |
| Nov 2025 | Black and Decker | 270K | 42.4% | 1 |
| Nov 2025 | Robert Dyas | 246K | 38.6% | 2 |
| Nov 2025 | Minky | 70.4K | 11.1% | 3 |
| Nov 2025 | Lakeland | 50.6K | 7.9% | 4 |
| Dec 2025 | Robert Dyas | 301K | 47.3% | 1 |
| Dec 2025 | Black and Decker | 245K | 38.5% | 2 |
| Dec 2025 | Minky | 56.8K | 8.9% | 3 |
| Dec 2025 | Lakeland | 33.1K | 5.2% | 4 |
| Jan 2026 | Black and Decker | 220K | 43.8% | 1 |
| Jan 2026 | Robert Dyas | 201K | 40% | 2 |
| Jan 2026 | Minky | 50.4K | 10% | 3 |
| Jan 2026 | Lakeland | 30.9K | 6.2% | 4 |
| Feb 2026 | Black and Decker | 201K | 46.4% | 1 |
| Feb 2026 | Robert Dyas | 165K | 38.2% | 2 |
| Feb 2026 | Minky | 48K | 11.1% | 3 |
| Feb 2026 | Lakeland | 18.9K | 4.4% | 4 |
| Mar 2026 | Black and Decker | 220K | 46.3% | 1 |
| Mar 2026 | Robert Dyas | 201K | 42.3% | 2 |
| Mar 2026 | Minky | 41.2K | 8.7% | 3 |
| Mar 2026 | Lakeland | 12.6K | 2.6% | 4 |
| Apr 2026 | Black and Decker | 220K | 46.5% | 1 |
| Apr 2026 | Robert Dyas | 201K | 42.5% | 2 |
| Apr 2026 | Minky | 40.5K | 8.6% | 3 |
| Apr 2026 | Lakeland | 11.1K | 2.4% | 4 |
| May 2026 | Black and Decker | 270K | 47.1% | 1 |
| May 2026 | Robert Dyas | 246K | 42.9% | 2 |
| May 2026 | Minky | 47.9K | 8.4% | 3 |
| May 2026 | Lakeland | 9.3K | 1.6% | 4 |
| Jun 2026 | Robert Dyas | 246K | 45.6% | 1 |
| Jun 2026 | Black and Decker | 245K | 45.4% | 2 |
| Jun 2026 | Minky | 40K | 7.4% | 3 |
| Jun 2026 | Lakeland | 8.8K | 1.6% | 4 |
| Jul 2026 | Robert Dyas | 246K | 47.8% | 1 |
| Jul 2026 | Black and Decker | 220K | 42.7% | 2 |
| Jul 2026 | Minky | 41K | 8% | 3 |
| Jul 2026 | Lakeland | 8.1K | 1.6% | 4 |
| Aug 2026 | Robert Dyas | 246K | 46.6% | 1 |
| Aug 2026 | Black and Decker | 220K | 41.6% | 2 |
| Aug 2026 | Minky | 49.6K | 9.4% | 3 |
| Aug 2026 | Lakeland | 12.8K | 2.4% | 4 |
| Sep 2026 | Black and Decker | 220K | 48% | 1 |
| Sep 2026 | Robert Dyas | 165K | 36% | 2 |
| Sep 2026 | Minky | 51.4K | 11.2% | 3 |
| Sep 2026 | Lakeland | 21.5K | 4.7% | 4 |

## What is being compared

- **Black and Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure.
- **Lakeland**: Measured on the search terms “lakeland clothes”, “lakeland clothes airer”, “lakeland heated airer”, “lakeland heated throw” and “lakeland uk”, summed into one figure.
- **Minky**: Measured on the search terms “minky”, “minky clothes airers”, “minky ironing” and “minky ironing boards”, summed into one figure.
- **Robert Dyas**: Measured on the search term “robert dyas”.

- [Black and Decker](/demand/global-en/brands/black-and-decker)
- [Lakeland](/demand/global-en/brands/lakeland)
- [Minky](/demand/global-en/brands/minky)
- [Robert Dyas](/demand/global-en/brands/robert-dyas)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among heated airer brands worldwide?

In September 2026, Black and Decker was the most searched among heated airer brands worldwide, with an estimated 220K branded searches and 48% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Heated airer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/heated-airer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/heated-airer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.