--- title: "Heat pump brands: Which brands are most popular in search?" description: "Compare the heat pump brands people buy. Share of Search among Daikin, Mitsubishi Electric, Panasonic, Hitachi and Fujitsu, the heat pump brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/heat-pump-brands" publisher: "Brandwave" --- # Heat pump brands: Which brands are most popular in search? Compare the heat pump brands people buy. Share of Search among Daikin, Mitsubishi Electric, Panasonic, Hitachi and Fujitsu, the heat pump brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Heat pump brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Daikin, 70.8% ## Which brand is most popular in search among heat pump brands worldwide? - In August 2026, Daikin was the most searched among heat pump brands worldwide, with an estimated 450K branded searches and 70.8% estimated Share of Search within this set. - Mitsubishi Electric is in 2nd place, 53.5 percentage points behind at 17.3% Share of Search. - Across the 11 months ending August 2026, Daikin’s estimated Share of Search among heat pump brands worldwide increased from 61.9% to 70.8%. - Across the 11 months ending August 2026, Mitsubishi Electric’s estimated Share of Search among heat pump brands worldwide increased from 15.1% to 17.3%. - Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among heat pump brands worldwide decreased from 22.7% to 11.6%. - Across the 11 months ending August 2026, Daikin’s estimated Share of Search among heat pump brands worldwide peaked at 73.7% in June 2026 and was lowest at 59.9% in November 2025. - Across the 11 months ending August 2026, Mitsubishi Electric’s estimated Share of Search among heat pump brands worldwide peaked at 19.3% in February 2026 and was lowest at 13.9% in December 2025. - Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among heat pump brands worldwide peaked at 22.7% in October 2025 and was lowest at 8.1% in June 2026. - Across the 11 months ending August 2026, Mitsubishi Electric rose from 3rd to 2nd among heat pump brands worldwide. - Across the 11 months ending August 2026, Panasonic fell from 2nd to 3rd among heat pump brands worldwide. - Across the 11 months ending August 2026, Hitachi and Fujitsu held steady: their estimated Share of Search among heat pump brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Daikin vs Mitsubishi Electric: compare search popularity](/demand/global-en/compare/daikin-vs-mitsubishi-electric): 70.8% against 17.3% Share of Search. - [Daikin vs Panasonic: compare search popularity](/demand/global-en/compare/daikin-vs-panasonic): 70.8% against 11.6% Share of Search. - [Mitsubishi Electric vs Panasonic: compare search popularity](/demand/global-en/compare/mitsubishi-electric-vs-panasonic): 17.3% against 11.6% Share of Search. ## How did search popularity change for heat pump brands worldwide in August 2026? - In August 2026, Panasonic gained estimated Share of Search among heat pump brands worldwide, from 9.7% to 11.6%. - In August 2026, Daikin lost estimated Share of Search among heat pump brands worldwide, from 72.3% to 70.8%. - Estimated monthly branded searches for Fujitsu worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026. - Estimated monthly branded searches for Hitachi worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Daikin | 70.8% | 450K | -18.2% | Daikin | | 2 | Mitsubishi Electric | 17.3% | 110K | -18.5% | Mitsubishi Electric | | 3 | Panasonic | 11.6% | 74K | 0.0% | Panasonic | | 4 | Hitachi | 0.14% | 880 | 0.0% | Hitachi Construction Machinery Co., Ltd. | | 5 | Fujitsu | 0.08% | 480 | 0.0% | Fujitsu | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Daikin | 450K | 61.9% | 1 | | Oct 2025 | Panasonic | 165K | 22.7% | 2 | | Oct 2025 | Mitsubishi Electric | 110K | 15.1% | 3 | | Oct 2025 | Hitachi | 1.3K | 0.18% | 4 | | Oct 2025 | Fujitsu | 390 | 0.05% | 5 | | Nov 2025 | Daikin | 368K | 59.9% | 1 | | Nov 2025 | Panasonic | 135K | 22% | 2 | | Nov 2025 | Mitsubishi Electric | 110K | 17.9% | 3 | | Nov 2025 | Hitachi | 1.3K | 0.21% | 4 | | Nov 2025 | Fujitsu | 480 | 0.08% | 5 | | Dec 2025 | Daikin | 450K | 69% | 1 | | Dec 2025 | Panasonic | 110K | 16.9% | 2 | | Dec 2025 | Mitsubishi Electric | 90.5K | 13.9% | 3 | | Dec 2025 | Hitachi | 1K | 0.15% | 4 | | Dec 2025 | Fujitsu | 390 | 0.06% | 5 | | Jan 2026 | Daikin | 450K | 67% | 1 | | Jan 2026 | Mitsubishi Electric | 110K | 16.4% | 2 | | Jan 2026 | Panasonic | 110K | 16.4% | 3 | | Jan 2026 | Hitachi | 1K | 0.15% | 4 | | Jan 2026 | Fujitsu | 320 | 0.05% | 5 | | Feb 2026 | Daikin | 368K | 64.6% | 1 | | Feb 2026 | Mitsubishi Electric | 110K | 19.3% | 2 | | Feb 2026 | Panasonic | 90.5K | 15.9% | 3 | | Feb 2026 | Hitachi | 1K | 0.18% | 4 | | Feb 2026 | Fujitsu | 390 | 0.07% | 5 | | Mar 2026 | Daikin | 550K | 70.8% | 1 | | Mar 2026 | Mitsubishi Electric | 135K | 17.4% | 2 | | Mar 2026 | Panasonic | 90.5K | 11.6% | 3 | | Mar 2026 | Hitachi | 1.3K | 0.17% | 4 | | Mar 2026 | Fujitsu | 480 | 0.06% | 5 | | Apr 2026 | Daikin | 550K | 72.3% | 1 | | Apr 2026 | Mitsubishi Electric | 135K | 17.7% | 2 | | Apr 2026 | Panasonic | 74K | 9.7% | 3 | | Apr 2026 | Hitachi | 1K | 0.13% | 4 | | Apr 2026 | Fujitsu | 720 | 0.09% | 5 | | May 2026 | Daikin | 550K | 72.3% | 1 | | May 2026 | Mitsubishi Electric | 135K | 17.7% | 2 | | May 2026 | Panasonic | 74K | 9.7% | 3 | | May 2026 | Hitachi | 1K | 0.13% | 4 | | May 2026 | Fujitsu | 590 | 0.08% | 5 | | Jun 2026 | Daikin | 673K | 73.7% | 1 | | Jun 2026 | Mitsubishi Electric | 165K | 18.1% | 2 | | Jun 2026 | Panasonic | 74K | 8.1% | 3 | | Jun 2026 | Hitachi | 880 | 0.1% | 4 | | Jun 2026 | Fujitsu | 590 | 0.06% | 5 | | Jul 2026 | Daikin | 550K | 72.3% | 1 | | Jul 2026 | Mitsubishi Electric | 135K | 17.8% | 2 | | Jul 2026 | Panasonic | 74K | 9.7% | 3 | | Jul 2026 | Hitachi | 880 | 0.12% | 4 | | Jul 2026 | Fujitsu | 480 | 0.06% | 5 | | Aug 2026 | Daikin | 450K | 70.8% | 1 | | Aug 2026 | Mitsubishi Electric | 110K | 17.3% | 2 | | Aug 2026 | Panasonic | 74K | 11.6% | 3 | | Aug 2026 | Hitachi | 880 | 0.14% | 4 | | Aug 2026 | Fujitsu | 480 | 0.08% | 5 | | Sep 2026 | Daikin | — | — | — | | Sep 2026 | Fujitsu | — | — | — | | Sep 2026 | Hitachi | — | — | — | | Sep 2026 | Mitsubishi Electric | — | — | — | | Sep 2026 | Panasonic | — | — | — | ## What is being compared - **Daikin**: Measured on the search term “daikin”. - **Fujitsu**: Measured on the search term “fujitsu nz”. - **Hitachi**: Measured on the search term “hitachi digger”. - **Mitsubishi Electric**: Measured on the search term “mitsubishi electric”. - **Panasonic**: Measured on the search term “panasonic tv”. - [Daikin](/demand/global-en/brands/daikin) - [Fujitsu](/demand/global-en/brands/fujitsu) - [Hitachi](/demand/global-en/brands/hitachi) - [Mitsubishi Electric](/demand/global-en/brands/mitsubishi-electric) - [Panasonic](/demand/global-en/brands/panasonic) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among heat pump brands worldwide? In August 2026, Daikin was the most searched among heat pump brands worldwide, with an estimated 450K branded searches and 70.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Heat pump brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/heat-pump-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/heat-pump-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.