--- title: "Moroccanoil vs Olaplex: Which is more popular?" description: "Is Moroccanoil or Olaplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat protectant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/heat-protectant-brands/compare/moroccanoil-vs-olaplex" publisher: "Brandwave" --- # Moroccanoil vs Olaplex: Which is more popular? Is Moroccanoil or Olaplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat protectant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Moroccanoil and Olaplex - **Competitive set**: Heat protectant brands - **Market**: Global - **Month measured**: Oct 2026 - **Moroccanoil Share of Search**: 7.9% - **Olaplex Share of Search**: 5.3% ## Is Moroccanoil or Olaplex more popular in search? - In October 2026, Moroccanoil had more branded searches than Olaplex among heat protectant brands worldwide. Moroccanoil had about 6,600 branded searches, while Olaplex had 4,400. Moroccanoil made up 7.9% of all heat protectant brand searches we track, and Olaplex accounted for 5.3%. - Moroccanoil was ahead of Olaplex in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Moroccanoil’s share of searches among heat protectant brands worldwide moved from 11.7% to 7.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K. - Across the 12 months ending October 2026, Olaplex’s share of searches among heat protectant brands worldwide moved from 4.3% to 5.3%, and its estimated monthly branded searches moved from 3.6K to 4.4K. ## Top heat protectant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Moroccanoil was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Olaplex was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Moroccanoil was listed before Olaplex in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | TRESemmé | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Olaplex | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Color Wow | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | CHI | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Kérastase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Living Proof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bed Head | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Not Your Mother's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heat protectant brands - Asked ChatGPT "Which heat protectant should I use?": 1. Moroccanoil - Asked ChatGPT "What are the best heat protectant sprays?": 1. ghd, 2. Color Wow, 3. TRESemmé, 4. Moroccanoil - Asked ChatGPT "What's the best heat protectant for straightening hair?": 1. ghd, 2. CHI, 3. Moroccanoil - Searched Google, AI Overview "heat protectant": 1. TRESemmé - Searched Google, AI Overview "best heat protectant": 1. Olaplex, 2. TRESemmé Not named in any answer: Kérastase, Living Proof, Bed Head and Not Your Mother's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for heat protectant brands worldwide in October 2026? - Moroccanoil’s share of searches among heat protectant brands worldwide has lost ground for 3 months in a row, from 9.7% to 7.9% in October 2026. - Estimated monthly branded searches for Olaplex worldwide rose 22.2% over 12 measured months, from 3.6K to 4.4K in October 2026. ## How has branded search for Moroccanoil and Olaplex changed worldwide over the last 12 months? | Month | Moroccanoil estimated searches | Moroccanoil Share of Search | Moroccanoil rank | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 9.9K | 11.7% | 5 | 3.6K | 4.3% | 8 | | Dec 2025 | 8.1K | 9.3% | 7 | 4.4K | 5.1% | 8 | | Jan 2026 | 6.6K | 8.5% | 6 | 4.4K | 5.7% | 7 | | Feb 2026 | 6.6K | 10.3% | 6 | 4.4K | 6.9% | 7 | | Mar 2026 | 6.6K | 9.7% | 6 | 3.6K | 5.3% | 7 | | Apr 2026 | 6.6K | 10.6% | 6 | 2.9K | 4.6% | 7 | | May 2026 | 5.4K | 9.9% | 5 | 2.9K | 5.3% | 7 | | Jun 2026 | 5.4K | 10.8% | 5 | 2.4K | 4.8% | 7 | | Jul 2026 | 5.4K | 9.7% | 5 | 2.9K | 5.2% | 8 | | Aug 2026 | 5.4K | 8.5% | 6 | 3.6K | 5.7% | 7 | | Sep 2026 | 5.4K | 8.4% | 7 | 3.6K | 5.6% | 8 | | Oct 2026 | 6.6K | 7.9% | 6 | 4.4K | 5.3% | 8 | ## How are Moroccanoil’s and Olaplex’s branded searches counted? Brandwave collects information about searches that people make online using Moroccanoil’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Moroccanoil**: Measured on the search term “moroccanoil heat protectant”. - **Olaplex**: Measured on the search term “olaplex heat protectant”. - [Moroccanoil profile](/demand/global-en/brands/moroccanoil) - [Olaplex profile](/demand/global-en/brands/olaplex) - [All heat protectant brands worldwide](/demand/global-en/categories/heat-protectant-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Moroccanoil or Olaplex more popular in search? In October 2026, Moroccanoil had more branded searches than Olaplex among heat protectant brands worldwide. Moroccanoil had about 6,600 branded searches, while Olaplex had 4,400. Moroccanoil made up 7.9% of all heat protectant brand searches we track, and Olaplex accounted for 5.3%. ## Cite this page Brandwave. "Moroccanoil vs Olaplex: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/heat-protectant-brands/compare/moroccanoil-vs-olaplex This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/heat-protectant-brands/compare/moroccanoil-vs-olaplex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.