---
title: "Heat protectant brands: Which are most popular?"
description: "Compare the heat protectant spray brands people buy before styling. Share of Search among CHI, TRESemmé, Kérastase, ghd, Living Proof, Moroccanoil, Bed Head, Olaplex, Color Wow and Not Your Mother's, the heat protectant brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/heat-protectant-brands"
publisher: "Brandwave"
---

# Heat protectant brands: Which are most popular?

Compare the heat protectant spray brands people buy before styling. Share of Search among CHI, TRESemmé, Kérastase, ghd, Living Proof, Moroccanoil, Bed Head, Olaplex, Color Wow and Not Your Mother's, the heat protectant brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Heat protectant brands
- **Market**: Global
- **Brands compared**: 10
- **Month measured**: Oct 2026
- **Highest Share of Search**: CHI, 21.7%

## Which brand is most popular in search among heat protectant brands worldwide?

- In October 2026, CHI was the most searched among heat protectant brands worldwide, with an estimated 18.1K branded searches, 21.7% of all searches for the ten tracked by the Brandwave Brand Demand Index.
- TRESemmé is in 2nd place, 4 percentage points behind at 17.7%.
- Across the 12 months ending October 2026, TRESemmé’s share of searches among heat protectant brands worldwide increased from 14.3% to 17.7%.
- Across the 12 months ending October 2026, Kérastase’s share of searches among heat protectant brands worldwide increased from 11.7% to 14.5%.
- Across the 12 months ending October 2026, ghd’s share of searches among heat protectant brands worldwide decreased from 14.3% to 11.9%.
- Across the 12 months ending October 2026, Living Proof’s share of searches among heat protectant brands worldwide decreased from 9.6% to 7.9%.
- Across the 12 months ending October 2026, Moroccanoil’s share of searches among heat protectant brands worldwide decreased from 11.7% to 7.9%.
- Across the 12 months ending October 2026, Bed Head’s share of searches among heat protectant brands worldwide decreased from 6.4% to 5.3%.
- Across the 12 months ending October 2026, Olaplex’s share of searches among heat protectant brands worldwide increased from 4.3% to 5.3%.
- Across the 12 months ending October 2026, Color Wow’s share of searches among heat protectant brands worldwide increased from 2.8% to 4.3%.
- Across the 12 months ending October 2026, CHI’s share of searches among heat protectant brands worldwide peaked at 21.8% in March 2026 and was lowest at 14.6% in July 2026.
- Across the 12 months ending October 2026, TRESemmé’s share of searches among heat protectant brands worldwide peaked at 21.8% in July 2026 and was lowest at 14% in December 2025.
- Across the 12 months ending October 2026, Kérastase’s share of searches among heat protectant brands worldwide peaked at 17.8% in July 2026 and was lowest at 11.4% in December 2025.
- Across the 12 months ending October 2026, ghd’s share of searches among heat protectant brands worldwide peaked at 14.9% in May 2026 and was lowest at 10.3% in September 2026.
- Across the 12 months ending October 2026, Living Proof’s share of searches among heat protectant brands worldwide peaked at 10.6% in April 2026 and was lowest at 7.9% in October 2026.
- Across the 12 months ending October 2026, Bed Head’s share of searches among heat protectant brands worldwide peaked at 10.3% in September 2026 and was lowest at 2.3% in July 2026.
- Across the 12 months ending October 2026, Olaplex’s share of searches among heat protectant brands worldwide peaked at 6.9% in February 2026 and was lowest at 4.3% in November 2025.
- Across the 12 months ending October 2026, Color Wow’s share of searches among heat protectant brands worldwide peaked at 5.2% in July 2026 and was lowest at 2.8% in March 2026.
- Across the 12 months ending October 2026, Not Your Mother's’ share of searches among heat protectant brands worldwide peaked at 4.6% in August 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending October 2026, TRESemmé rose from 3rd to 2nd among heat protectant brands worldwide.
- Across the 12 months ending October 2026, Kérastase rose from 4th to 3rd among heat protectant brands worldwide.
- Across the 12 months ending October 2026, ghd fell from 2nd to 4th among heat protectant brands worldwide.
- Across the 12 months ending October 2026, Living Proof rose from 6th to 5th among heat protectant brands worldwide.
- Across the 12 months ending October 2026, Moroccanoil fell from 5th to 6th among heat protectant brands worldwide.
- Across the 12 months ending October 2026, Color Wow rose from 10th to 9th among heat protectant brands worldwide.
- Across the 12 months ending October 2026, Not Your Mother's fell from 9th to 10th among heat protectant brands worldwide.
- Across the 12 months ending October 2026, CHI held steady: its share of searches among heat protectant brands worldwide moved less than 0.5 percentage points.

## Top heat protectant brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, TRESemmé and Moroccanoil were mentioned most often, in three of the five answers. ghd was recommended most often, coming first in two out of three answers that gave a list. TRESemmé and Olaplex tied for second. Kérastase, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ghd | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| TRESemmé | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Olaplex | 2nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Color Wow | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| CHI | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Moroccanoil | 6th | 3 of 3 | 0 of 2 | 3 of 5 |
| Kérastase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Living Proof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bed Head | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Not Your Mother's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about heat protectant brands

- Asked ChatGPT "Which heat protectant should I use?": 1. Moroccanoil
- Asked ChatGPT "What are the best heat protectant sprays?": 1. ghd, 2. Color Wow, 3. TRESemmé, 4. Moroccanoil
- Asked ChatGPT "What's the best heat protectant for straightening hair?": 1. ghd, 2. CHI, 3. Moroccanoil
- Searched Google, AI Overview "heat protectant": 1. TRESemmé
- Searched Google, AI Overview "best heat protectant": 1. Olaplex, 2. TRESemmé

Not named in any answer: Kérastase, Living Proof, Bed Head and Not Your Mother's.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [CHI vs TRESemmé: compare search popularity](/demand/global-en/compare/chi-hair-vs-tresemme): 21.7% against 17.7% Share of Search.
- [CHI vs Kérastase: compare search popularity](/demand/global-en/compare/chi-hair-vs-kerastase): 21.7% against 14.5% Share of Search.
- [CHI vs ghd: compare search popularity](/demand/global-en/compare/chi-hair-vs-ghd-hair): 21.7% against 11.9% Share of Search.
- [CHI vs Living Proof: compare search popularity](/demand/global-en/compare/chi-hair-vs-living-proof): 21.7% against 7.9% Share of Search.
- [TRESemmé vs Kérastase: compare search popularity](/demand/global-en/compare/kerastase-vs-tresemme): 17.7% against 14.5% Share of Search.
- [TRESemmé vs ghd: compare search popularity](/demand/global-en/compare/ghd-hair-vs-tresemme): 17.7% against 11.9% Share of Search.
- [TRESemmé vs Living Proof: compare search popularity](/demand/global-en/compare/living-proof-vs-tresemme): 17.7% against 7.9% Share of Search.
- [Kérastase vs ghd: compare search popularity](/demand/global-en/compare/ghd-hair-vs-kerastase): 14.5% against 11.9% Share of Search.
- [Kérastase vs Living Proof: compare search popularity](/demand/global-en/compare/kerastase-vs-living-proof): 14.5% against 7.9% Share of Search.
- [ghd vs Living Proof: compare search popularity](/demand/global-en/compare/ghd-hair-vs-living-proof): 11.9% against 7.9% Share of Search.

## How did search popularity change for heat protectant brands worldwide in October 2026?

- In October 2026, ghd overtook Bed Head to rank 4th among heat protectant brands worldwide, with 11.9% of the searches.
- In October 2026, TRESemmé overtook Kérastase to rank 2nd among heat protectant brands worldwide, with 17.7% of the searches.
- In October 2026, CHI gained share of searches among heat protectant brands worldwide, from 18.8% to 21.7%.
- In October 2026, Color Wow gained share of searches among heat protectant brands worldwide, from 3.7% to 4.3%.
- In October 2026, Bed Head lost share of searches among heat protectant brands worldwide, from 10.3% to 5.3%.
- In October 2026, Kérastase lost share of searches among heat protectant brands worldwide, from 15.4% to 14.5%.
- Moroccanoil’s share of searches among heat protectant brands worldwide has lost ground for 3 months in a row, from 9.7% to 7.9% in October 2026.
- In October 2026, Living Proof rose from 6th to 5th among heat protectant brands worldwide.

## Which heat protectant brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CHI | 21.7% | 18.1K | +49.6% | CHI |
| 2 | TRESemmé | 17.7% | 14.8K | +49.5% | Unilever |
| 3 | Kérastase | 14.5% | 12.1K | +22.2% | Kérastase |
| 4 | ghd | 11.9% | 9.9K | +50.0% | ghd |
| 5 | Living Proof | 7.9% | 6.6K | +22.2% | Unilever |
| 6 | Moroccanoil | 7.9% | 6.6K | +22.2% | Moroccanoil |
| 7 | Bed Head | 5.3% | 4.4K | -33.3% | Bed Head |
| 8 | Olaplex | 5.3% | 4.4K | +22.2% | Olaplex |
| 9 | Color Wow | 4.3% | 3.6K | +50.0% | Color Wow |
| 10 | Not Your Mother's | 3.5% | 2.9K | +20.8% | Not Your Mother's |

TRESemmé, Kérastase and 5 other brands sell other things too, so only their searches that name this product count here, like “tresemme heat protectant”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | CHI | 18.1K | 21.4% | 1 |
| Nov 2025 | ghd | 12.1K | 14.3% | 2 |
| Nov 2025 | TRESemmé | 12.1K | 14.3% | 3 |
| Nov 2025 | Kérastase | 9.9K | 11.7% | 4 |
| Nov 2025 | Moroccanoil | 9.9K | 11.7% | 5 |
| Nov 2025 | Living Proof | 8.1K | 9.6% | 6 |
| Nov 2025 | Bed Head | 5.4K | 6.4% | 7 |
| Nov 2025 | Olaplex | 3.6K | 4.3% | 8 |
| Nov 2025 | Not Your Mother's | 2.9K | 3.4% | 9 |
| Nov 2025 | Color Wow | 2.4K | 2.8% | 10 |
| Dec 2025 | CHI | 18.1K | 20.9% | 1 |
| Dec 2025 | ghd | 12.1K | 14% | 2 |
| Dec 2025 | TRESemmé | 12.1K | 14% | 3 |
| Dec 2025 | Kérastase | 9.9K | 11.4% | 4 |
| Dec 2025 | Bed Head | 8.1K | 9.3% | 5 |
| Dec 2025 | Living Proof | 8.1K | 9.3% | 6 |
| Dec 2025 | Moroccanoil | 8.1K | 9.3% | 7 |
| Dec 2025 | Olaplex | 4.4K | 5.1% | 8 |
| Dec 2025 | Color Wow | 2.9K | 3.3% | 9 |
| Dec 2025 | Not Your Mother's | 2.9K | 3.3% | 10 |
| Jan 2026 | CHI | 14.8K | 19.1% | 1 |
| Jan 2026 | TRESemmé | 14.8K | 19.1% | 2 |
| Jan 2026 | ghd | 9.9K | 12.8% | 3 |
| Jan 2026 | Kérastase | 9.9K | 12.8% | 4 |
| Jan 2026 | Living Proof | 8.1K | 10.5% | 5 |
| Jan 2026 | Moroccanoil | 6.6K | 8.5% | 6 |
| Jan 2026 | Olaplex | 4.4K | 5.7% | 7 |
| Jan 2026 | Bed Head | 3.6K | 4.7% | 8 |
| Jan 2026 | Not Your Mother's | 2.9K | 3.7% | 9 |
| Jan 2026 | Color Wow | 2.4K | 3.1% | 10 |
| Feb 2026 | CHI | 12.1K | 18.8% | 1 |
| Feb 2026 | TRESemmé | 12.1K | 18.8% | 2 |
| Feb 2026 | ghd | 8.1K | 12.6% | 3 |
| Feb 2026 | Kérastase | 8.1K | 12.6% | 4 |
| Feb 2026 | Living Proof | 6.6K | 10.3% | 5 |
| Feb 2026 | Moroccanoil | 6.6K | 10.3% | 6 |
| Feb 2026 | Olaplex | 4.4K | 6.9% | 7 |
| Feb 2026 | Not Your Mother's | 2.4K | 3.7% | 8 |
| Feb 2026 | Bed Head | 1.9K | 3% | 9 |
| Feb 2026 | Color Wow | 1.9K | 3% | 10 |
| Mar 2026 | CHI | 14.8K | 21.8% | 1 |
| Mar 2026 | TRESemmé | 12.1K | 17.8% | 2 |
| Mar 2026 | Kérastase | 9.9K | 14.6% | 3 |
| Mar 2026 | ghd | 8.1K | 11.9% | 4 |
| Mar 2026 | Living Proof | 6.6K | 9.7% | 5 |
| Mar 2026 | Moroccanoil | 6.6K | 9.7% | 6 |
| Mar 2026 | Olaplex | 3.6K | 5.3% | 7 |
| Mar 2026 | Not Your Mother's | 2.4K | 3.5% | 8 |
| Mar 2026 | Bed Head | 1.9K | 2.8% | 9 |
| Mar 2026 | Color Wow | 1.9K | 2.8% | 10 |
| Apr 2026 | CHI | 12.1K | 19.4% | 1 |
| Apr 2026 | TRESemmé | 12.1K | 19.4% | 2 |
| Apr 2026 | ghd | 8.1K | 13% | 3 |
| Apr 2026 | Kérastase | 8.1K | 13% | 4 |
| Apr 2026 | Living Proof | 6.6K | 10.6% | 5 |
| Apr 2026 | Moroccanoil | 6.6K | 10.6% | 6 |
| Apr 2026 | Olaplex | 2.9K | 4.6% | 7 |
| Apr 2026 | Not Your Mother's | 2.4K | 3.8% | 8 |
| Apr 2026 | Color Wow | 1.9K | 3% | 9 |
| Apr 2026 | Bed Head | 1.6K | 2.6% | 10 |
| May 2026 | CHI | 9.9K | 18.2% | 1 |
| May 2026 | TRESemmé | 9.9K | 18.2% | 2 |
| May 2026 | ghd | 8.1K | 14.9% | 3 |
| May 2026 | Kérastase | 8.1K | 14.9% | 4 |
| May 2026 | Moroccanoil | 5.4K | 9.9% | 5 |
| May 2026 | Living Proof | 4.4K | 8.1% | 6 |
| May 2026 | Olaplex | 2.9K | 5.3% | 7 |
| May 2026 | Not Your Mother's | 2.4K | 4.4% | 8 |
| May 2026 | Color Wow | 1.9K | 3.5% | 9 |
| May 2026 | Bed Head | 1.3K | 2.4% | 10 |
| Jun 2026 | TRESemmé | 9.9K | 19.8% | 1 |
| Jun 2026 | CHI | 8.1K | 16.2% | 2 |
| Jun 2026 | Kérastase | 8.1K | 16.2% | 3 |
| Jun 2026 | ghd | 6.6K | 13.2% | 4 |
| Jun 2026 | Moroccanoil | 5.4K | 10.8% | 5 |
| Jun 2026 | Living Proof | 4.4K | 8.8% | 6 |
| Jun 2026 | Olaplex | 2.4K | 4.8% | 7 |
| Jun 2026 | Color Wow | 1.9K | 3.8% | 8 |
| Jun 2026 | Not Your Mother's | 1.9K | 3.8% | 9 |
| Jun 2026 | Bed Head | 1.3K | 2.6% | 10 |
| Jul 2026 | TRESemmé | 12.1K | 21.8% | 1 |
| Jul 2026 | Kérastase | 9.9K | 17.8% | 2 |
| Jul 2026 | CHI | 8.1K | 14.6% | 3 |
| Jul 2026 | ghd | 6.6K | 11.9% | 4 |
| Jul 2026 | Moroccanoil | 5.4K | 9.7% | 5 |
| Jul 2026 | Living Proof | 4.4K | 7.9% | 6 |
| Jul 2026 | Color Wow | 2.9K | 5.2% | 7 |
| Jul 2026 | Olaplex | 2.9K | 5.2% | 8 |
| Jul 2026 | Not Your Mother's | 1.9K | 3.4% | 9 |
| Jul 2026 | Bed Head | 1.3K | 2.3% | 10 |
| Aug 2026 | CHI | 12.1K | 19.1% | 1 |
| Aug 2026 | TRESemmé | 12.1K | 19.1% | 2 |
| Aug 2026 | Kérastase | 9.9K | 15.6% | 3 |
| Aug 2026 | ghd | 6.6K | 10.4% | 4 |
| Aug 2026 | Living Proof | 5.4K | 8.5% | 5 |
| Aug 2026 | Moroccanoil | 5.4K | 8.5% | 6 |
| Aug 2026 | Olaplex | 3.6K | 5.7% | 7 |
| Aug 2026 | Color Wow | 2.9K | 4.6% | 8 |
| Aug 2026 | Not Your Mother's | 2.9K | 4.6% | 9 |
| Aug 2026 | Bed Head | 2.4K | 3.8% | 10 |
| Sep 2026 | CHI | 12.1K | 18.8% | 1 |
| Sep 2026 | Kérastase | 9.9K | 15.4% | 2 |
| Sep 2026 | TRESemmé | 9.9K | 15.4% | 3 |
| Sep 2026 | Bed Head | 6.6K | 10.3% | 4 |
| Sep 2026 | ghd | 6.6K | 10.3% | 5 |
| Sep 2026 | Living Proof | 5.4K | 8.4% | 6 |
| Sep 2026 | Moroccanoil | 5.4K | 8.4% | 7 |
| Sep 2026 | Olaplex | 3.6K | 5.6% | 8 |
| Sep 2026 | Color Wow | 2.4K | 3.7% | 9 |
| Sep 2026 | Not Your Mother's | 2.4K | 3.7% | 10 |
| Oct 2026 | CHI | 18.1K | 21.7% | 1 |
| Oct 2026 | TRESemmé | 14.8K | 17.7% | 2 |
| Oct 2026 | Kérastase | 12.1K | 14.5% | 3 |
| Oct 2026 | ghd | 9.9K | 11.9% | 4 |
| Oct 2026 | Living Proof | 6.6K | 7.9% | 5 |
| Oct 2026 | Moroccanoil | 6.6K | 7.9% | 6 |
| Oct 2026 | Bed Head | 4.4K | 5.3% | 7 |
| Oct 2026 | Olaplex | 4.4K | 5.3% | 8 |
| Oct 2026 | Color Wow | 3.6K | 4.3% | 9 |
| Oct 2026 | Not Your Mother's | 2.9K | 3.5% | 10 |

## How are branded searches counted for heat protectant brands?

- **Bed Head**: Measured on the search term “bed head heat protectant”.
- **CHI**: Measured on the search term “chi heat protectant”.
- **Color Wow**: Measured on the search term “color wow heat protectant”.
- **ghd**: Measured on the search term “ghd heat protect spray”.
- **Kérastase**: Measured on the search term “kerastase heat protectant”.
- **Living Proof**: Measured on the search term “living proof heat protectant”.
- **Moroccanoil**: Measured on the search term “moroccanoil heat protectant”.
- **Not Your Mother's**: Measured on the search term “not your mothers heat protectant”.
- **Olaplex**: Measured on the search term “olaplex heat protectant”.
- **TRESemmé**: Measured on the search term “tresemme heat protectant”.

- [Bed Head](/demand/global-en/brands/bed-head)
- [CHI](/demand/global-en/brands/chi-hair)
- [Color Wow](/demand/global-en/brands/color-wow)
- [ghd](/demand/global-en/brands/ghd-hair)
- [Kérastase](/demand/global-en/brands/kerastase)
- [Living Proof](/demand/global-en/brands/living-proof)
- [Moroccanoil](/demand/global-en/brands/moroccanoil)
- [Not Your Mother's](/demand/global-en/brands/not-your-mother-s)
- [Olaplex](/demand/global-en/brands/olaplex)
- [TRESemmé](/demand/global-en/brands/tresemme)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among heat protectant brands worldwide?

In October 2026, CHI was the most searched among heat protectant brands worldwide, with an estimated 18.1K branded searches, 21.7% of all searches for the ten tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Heat protectant brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/heat-protectant-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/heat-protectant-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.