---
title: "Fitbit vs Garmin: Which is searched more?"
description: "Which is more popular in search, Fitbit or Garmin? Compare estimated monthly branded-search demand and Share of Search inside the Heart monitor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/heart-monitor-brands/compare/fitbit-vs-garmin"
publisher: "Brandwave"
---

# Fitbit vs Garmin: Which is searched more?

Which is more popular in search, Fitbit or Garmin? Compare estimated monthly branded-search demand and Share of Search inside the Heart monitor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Fitbit and Garmin
- **Competitive set**: Heart monitor brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Fitbit Share of Search**: 26.7%
- **Garmin Share of Search**: 73.3%

## Which is more popular in search, Fitbit or Garmin?

- In September 2026, Garmin had more branded searches than Fitbit among heart monitor brands worldwide. Garmin was estimated to have 3.4M branded searches compared to Fitbit’s 1.2M, and held a 73.3% Share of Search versus Fitbit’s 26.7%.
- Garmin was ahead of Fitbit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among heart monitor brands worldwide held steady at 26.7%, and its estimated monthly branded searches moved from 1M to 1.2M.
- Across the 12 months ending September 2026, Garmin’s estimated Share of Search among heart monitor brands worldwide moved from 73.2% to 73.3%, and its estimated monthly branded searches moved from 2.7M to 3.4M.

## How did search popularity change for heart monitor brands worldwide in September 2026?

- In September 2026, Fitbit gained estimated Share of Search among heart monitor brands worldwide, from 23% to 26.7%.
- In September 2026, Garmin lost estimated Share of Search among heart monitor brands worldwide, from 77% to 73.3%.

## Month by month

| Month | Fitbit estimated searches | Fitbit Share of Search | Fitbit rank | Garmin estimated searches | Garmin Share of Search | Garmin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1M | 26.7% | 2 | 2.7M | 73.2% | 1 |
| Nov 2025 | 1.2M | 26.7% | 2 | 3.4M | 73.3% | 1 |
| Dec 2025 | 1M | 23% | 2 | 3.4M | 77% | 1 |
| Jan 2026 | 1M | 23% | 2 | 3.4M | 77% | 1 |
| Feb 2026 | 823K | 23.1% | 2 | 2.7M | 76.9% | 1 |
| Mar 2026 | 823K | 19.7% | 2 | 3.4M | 80.3% | 1 |
| Apr 2026 | 1M | 23% | 2 | 3.4M | 77% | 1 |
| May 2026 | 1.8M | 35.3% | 2 | 3.4M | 64.7% | 1 |
| Jun 2026 | 1.5M | 30.9% | 2 | 3.4M | 69.1% | 1 |
| Jul 2026 | 1.2M | 26.7% | 2 | 3.4M | 73.3% | 1 |
| Aug 2026 | 1.2M | 23% | 2 | 4.1M | 77% | 1 |
| Sep 2026 | 1.2M | 26.7% | 2 | 3.4M | 73.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Fitbit’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Fitbit**: Measured on the search term “fitbit”.
- **Garmin**: Measured on the search term “garmin”.

- [Fitbit profile](/demand/global-en/brands/fitbit)
- [Garmin profile](/demand/global-en/brands/garmin)
- [All heart monitor brands worldwide](/demand/global-en/categories/heart-monitor-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Fitbit or Garmin?

In September 2026, Garmin had more branded searches than Fitbit among heart monitor brands worldwide. Garmin was estimated to have 3.4M branded searches compared to Fitbit’s 1.2M, and held a 73.3% Share of Search versus Fitbit’s 26.7%.

## Cite this page

Brandwave. "Fitbit vs Garmin: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/heart-monitor-brands/compare/fitbit-vs-garmin

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/heart-monitor-brands/compare/fitbit-vs-garmin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.