--- title: "Heart monitor brands: Which are searched most?" description: "Compare the heart monitor brands people buy. Share of Search among Garmin, Fitbit and Polar, the heart monitor brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/heart-monitor-brands" publisher: "Brandwave" --- # Heart monitor brands: Which are searched most? Compare the heart monitor brands people buy. Share of Search among Garmin, Fitbit and Polar, the heart monitor brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Heart monitor brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Garmin, 73.3% ## Which brand is most popular in search among heart monitor brands worldwide? - In September 2026, Garmin was the most searched among heart monitor brands worldwide, with an estimated 3.4M branded searches and 73.3% estimated Share of Search within this set. - Fitbit is in 2nd place, 46.6 percentage points behind at 26.7% Share of Search. - Across the 12 months ending September 2026, Garmin’s estimated Share of Search among heart monitor brands worldwide peaked at 80.3% in March 2026 and was lowest at 64.7% in May 2026. - Across the 12 months ending September 2026, Fitbit’s estimated Share of Search among heart monitor brands worldwide peaked at 35.3% in May 2026 and was lowest at 19.7% in March 2026. - Across the 12 months ending September 2026, Garmin, Fitbit and Polar held steady: their estimated Share of Search among heart monitor brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Garmin vs Fitbit: compare search popularity](/demand/global-en/compare/fitbit-vs-garmin): 73.3% against 26.7% Share of Search. ## How did search popularity change for heart monitor brands worldwide in September 2026? - In September 2026, Fitbit gained estimated Share of Search among heart monitor brands worldwide, from 23% to 26.7%. - In September 2026, Garmin lost estimated Share of Search among heart monitor brands worldwide, from 77% to 73.3%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Garmin | 73.3% | 3.4M | -18.1% | Garmin | | 2 | Fitbit | 26.7% | 1.2M | 0.0% | Google | | 3 | Polar | 0.02% | 880 | 0.0% | Polar | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Garmin | 2.7M | 73.2% | 1 | | Oct 2025 | Fitbit | 1M | 26.7% | 2 | | Oct 2025 | Polar | 880 | 0.02% | 3 | | Nov 2025 | Garmin | 3.4M | 73.3% | 1 | | Nov 2025 | Fitbit | 1.2M | 26.7% | 2 | | Nov 2025 | Polar | 1K | 0.02% | 3 | | Dec 2025 | Garmin | 3.4M | 77% | 1 | | Dec 2025 | Fitbit | 1M | 23% | 2 | | Dec 2025 | Polar | 1K | 0.02% | 3 | | Jan 2026 | Garmin | 3.4M | 77% | 1 | | Jan 2026 | Fitbit | 1M | 23% | 2 | | Jan 2026 | Polar | 1K | 0.02% | 3 | | Feb 2026 | Garmin | 2.7M | 76.9% | 1 | | Feb 2026 | Fitbit | 823K | 23.1% | 2 | | Feb 2026 | Polar | 880 | 0.02% | 3 | | Mar 2026 | Garmin | 3.4M | 80.3% | 1 | | Mar 2026 | Fitbit | 823K | 19.7% | 2 | | Mar 2026 | Polar | 1K | 0.02% | 3 | | Apr 2026 | Garmin | 3.4M | 77% | 1 | | Apr 2026 | Fitbit | 1M | 23% | 2 | | Apr 2026 | Polar | 880 | 0.02% | 3 | | May 2026 | Garmin | 3.4M | 64.7% | 1 | | May 2026 | Fitbit | 1.8M | 35.3% | 2 | | May 2026 | Polar | 880 | 0.02% | 3 | | Jun 2026 | Garmin | 3.4M | 69.1% | 1 | | Jun 2026 | Fitbit | 1.5M | 30.9% | 2 | | Jun 2026 | Polar | 720 | 0.01% | 3 | | Jul 2026 | Garmin | 3.4M | 73.3% | 1 | | Jul 2026 | Fitbit | 1.2M | 26.7% | 2 | | Jul 2026 | Polar | 720 | 0.02% | 3 | | Aug 2026 | Garmin | 4.1M | 77% | 1 | | Aug 2026 | Fitbit | 1.2M | 23% | 2 | | Aug 2026 | Polar | 880 | 0.02% | 3 | | Sep 2026 | Garmin | 3.4M | 73.3% | 1 | | Sep 2026 | Fitbit | 1.2M | 26.7% | 2 | | Sep 2026 | Polar | 880 | 0.02% | 3 | ## What is being compared - **Fitbit**: Measured on the search term “fitbit”. - **Garmin**: Measured on the search term “garmin”. - **Polar**: Measured on the search term “fitness watch polar”. - [Fitbit](/demand/global-en/brands/fitbit) - [Garmin](/demand/global-en/brands/garmin) - [Polar](/demand/global-en/brands/polar) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among heart monitor brands worldwide? In September 2026, Garmin was the most searched among heart monitor brands worldwide, with an estimated 3.4M branded searches and 73.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Heart monitor brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/heart-monitor-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/heart-monitor-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.