--- title: "Hearing aid brands: Which are searched most?" description: "Compare the hearing aid brands people are fitted. Share of Search among Oticon, Phonak, Signia, ReSound and Widex, the hearing aid brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hearing-aid-brands" publisher: "Brandwave" --- # Hearing aid brands: Which are searched most? Compare the hearing aid brands people are fitted. Share of Search among Oticon, Phonak, Signia, ReSound and Widex, the hearing aid brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hearing aid brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Oticon, 27.3% ## Which brand is most popular in search among hearing aid brands worldwide? - Oticon and Phonak share the highest estimated Share of Search among hearing aid brands worldwide, at 27.3% in September 2026. - Across the 12 months ending September 2026, Oticon’s estimated Share of Search among hearing aid brands worldwide decreased from 29.1% to 27.3%. - Across the 12 months ending September 2026, Phonak’s estimated Share of Search among hearing aid brands worldwide decreased from 29.1% to 27.3%. - Across the 12 months ending September 2026, Signia’s estimated Share of Search among hearing aid brands worldwide increased from 15.9% to 18.3%. - Across the 12 months ending September 2026, ReSound’s estimated Share of Search among hearing aid brands worldwide increased from 13% to 14.9%. - Across the 12 months ending September 2026, Widex’s estimated Share of Search among hearing aid brands worldwide decreased from 13% to 12.2%. - Across the 12 months ending September 2026, Oticon’s estimated Share of Search among hearing aid brands worldwide peaked at 32.3% in November 2025 and was lowest at 27.3% in April 2026. - Across the 12 months ending September 2026, Phonak’s estimated Share of Search among hearing aid brands worldwide peaked at 29.8% in March 2026 and was lowest at 26.4% in November 2025. - Across the 12 months ending September 2026, Signia’s estimated Share of Search among hearing aid brands worldwide peaked at 18.8% in December 2025 and was lowest at 15.3% in January 2026. - Across the 12 months ending September 2026, ReSound’s estimated Share of Search among hearing aid brands worldwide peaked at 18.7% in January 2026 and was lowest at 11.8% in November 2025. - Across the 12 months ending September 2026, Widex’s estimated Share of Search among hearing aid brands worldwide peaked at 13% in February 2026 and was lowest at 10.2% in January 2026. ## Compare search popularity between leading brands - [Oticon vs Phonak: compare search popularity](/demand/global-en/compare/oticon-vs-phonak): 27.3% Share of Search each. - [Oticon vs Signia: compare search popularity](/demand/global-en/compare/oticon-vs-signia): 27.3% against 18.3% Share of Search. - [Oticon vs ReSound: compare search popularity](/demand/global-en/compare/oticon-vs-resound): 27.3% against 14.9% Share of Search. - [Oticon vs Widex: compare search popularity](/demand/global-en/compare/oticon-vs-widex): 27.3% against 12.2% Share of Search. - [Phonak vs Signia: compare search popularity](/demand/global-en/compare/phonak-vs-signia): 27.3% against 18.3% Share of Search. - [Phonak vs ReSound: compare search popularity](/demand/global-en/compare/phonak-vs-resound): 27.3% against 14.9% Share of Search. - [Phonak vs Widex: compare search popularity](/demand/global-en/compare/phonak-vs-widex): 27.3% against 12.2% Share of Search. - [Signia vs ReSound: compare search popularity](/demand/global-en/compare/resound-vs-signia): 18.3% against 14.9% Share of Search. - [Signia vs Widex: compare search popularity](/demand/global-en/compare/signia-vs-widex): 18.3% against 12.2% Share of Search. - [ReSound vs Widex: compare search popularity](/demand/global-en/compare/resound-vs-widex): 14.9% against 12.2% Share of Search. ## How did search popularity change for hearing aid brands worldwide in September 2026? - In September 2026, ReSound gained estimated Share of Search among hearing aid brands worldwide, from 12.6% to 14.9%. - In September 2026, Oticon lost estimated Share of Search among hearing aid brands worldwide, from 28% to 27.3%. - In September 2026, Phonak lost estimated Share of Search among hearing aid brands worldwide, from 28% to 27.3%. - In September 2026, Signia lost estimated Share of Search among hearing aid brands worldwide, from 18.8% to 18.3%. - Estimated monthly branded searches for Widex worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Oticon | 27.3% | 60.5K | 0.0% | Oticon | | 2 | Phonak | 27.3% | 60.5K | 0.0% | Phonak | | 3 | Signia | 18.3% | 40.5K | 0.0% | Signia | | 4 | ReSound | 14.9% | 33.1K | +22.1% | ReSound | | 5 | Widex | 12.2% | 27.1K | 0.0% | Widex | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Oticon | 74K | 29.1% | 1 | | Oct 2025 | Phonak | 74K | 29.1% | 2 | | Oct 2025 | Signia | 40.5K | 15.9% | 3 | | Oct 2025 | ReSound | 33.1K | 13% | 4 | | Oct 2025 | Widex | 33.1K | 13% | 5 | | Nov 2025 | Oticon | 74K | 32.3% | 1 | | Nov 2025 | Phonak | 60.5K | 26.4% | 2 | | Nov 2025 | Signia | 40.5K | 17.7% | 3 | | Nov 2025 | ReSound | 27.1K | 11.8% | 4 | | Nov 2025 | Widex | 27.1K | 11.8% | 5 | | Dec 2025 | Oticon | 60.5K | 28% | 1 | | Dec 2025 | Phonak | 60.5K | 28% | 2 | | Dec 2025 | Signia | 40.5K | 18.8% | 3 | | Dec 2025 | ReSound | 27.1K | 12.6% | 4 | | Dec 2025 | Widex | 27.1K | 12.6% | 5 | | Jan 2026 | Oticon | 74K | 27.9% | 1 | | Jan 2026 | Phonak | 74K | 27.9% | 2 | | Jan 2026 | ReSound | 49.5K | 18.7% | 3 | | Jan 2026 | Signia | 40.5K | 15.3% | 4 | | Jan 2026 | Widex | 27.1K | 10.2% | 5 | | Feb 2026 | Oticon | 60.5K | 29% | 1 | | Feb 2026 | Phonak | 60.5K | 29% | 2 | | Feb 2026 | Signia | 33.1K | 15.9% | 3 | | Feb 2026 | ReSound | 27.1K | 13% | 4 | | Feb 2026 | Widex | 27.1K | 13% | 5 | | Mar 2026 | Oticon | 74K | 29.8% | 1 | | Mar 2026 | Phonak | 74K | 29.8% | 2 | | Mar 2026 | Signia | 40.5K | 16.3% | 3 | | Mar 2026 | ReSound | 33.1K | 13.3% | 4 | | Mar 2026 | Widex | 27.1K | 10.9% | 5 | | Apr 2026 | Oticon | 60.5K | 27.3% | 1 | | Apr 2026 | Phonak | 60.5K | 27.3% | 2 | | Apr 2026 | Signia | 40.5K | 18.3% | 3 | | Apr 2026 | ReSound | 33.1K | 14.9% | 4 | | Apr 2026 | Widex | 27.1K | 12.2% | 5 | | May 2026 | Oticon | 60.5K | 28% | 1 | | May 2026 | Phonak | 60.5K | 28% | 2 | | May 2026 | Signia | 40.5K | 18.8% | 3 | | May 2026 | ReSound | 27.1K | 12.6% | 4 | | May 2026 | Widex | 27.1K | 12.6% | 5 | | Jun 2026 | Oticon | 60.5K | 28% | 1 | | Jun 2026 | Phonak | 60.5K | 28% | 2 | | Jun 2026 | Signia | 40.5K | 18.8% | 3 | | Jun 2026 | ReSound | 27.1K | 12.6% | 4 | | Jun 2026 | Widex | 27.1K | 12.6% | 5 | | Jul 2026 | Oticon | 60.5K | 29.7% | 1 | | Jul 2026 | Phonak | 60.5K | 29.7% | 2 | | Jul 2026 | Signia | 33.1K | 16.3% | 3 | | Jul 2026 | ReSound | 27.1K | 13.3% | 4 | | Jul 2026 | Widex | 22.2K | 10.9% | 5 | | Aug 2026 | Oticon | 60.5K | 28% | 1 | | Aug 2026 | Phonak | 60.5K | 28% | 2 | | Aug 2026 | Signia | 40.5K | 18.8% | 3 | | Aug 2026 | ReSound | 27.1K | 12.6% | 4 | | Aug 2026 | Widex | 27.1K | 12.6% | 5 | | Sep 2026 | Oticon | 60.5K | 27.3% | 1 | | Sep 2026 | Phonak | 60.5K | 27.3% | 2 | | Sep 2026 | Signia | 40.5K | 18.3% | 3 | | Sep 2026 | ReSound | 33.1K | 14.9% | 4 | | Sep 2026 | Widex | 27.1K | 12.2% | 5 | ## What is being compared - **Oticon**: Measured on the search term “oticon”. - **Phonak**: Measured on the search term “phonak”. - **ReSound**: Measured on the search term “resound”. - **Signia**: Measured on the search term “signia”. - **Widex**: Measured on the search term “widex”. - [Oticon](/demand/global-en/brands/oticon) - [Phonak](/demand/global-en/brands/phonak) - [ReSound](/demand/global-en/brands/resound) - [Signia](/demand/global-en/brands/signia) - [Widex](/demand/global-en/brands/widex) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hearing aid brands worldwide? Oticon and Phonak share the highest estimated Share of Search among hearing aid brands worldwide, at 27.3% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Hearing aid brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/hearing-aid-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hearing-aid-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.