--- title: "BigCommerce vs commercetools: Which is searched more?" description: "Is BigCommerce or commercetools more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headless commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/headless-commerce-platforms/compare/bigcommerce-vs-commercetools" publisher: "Brandwave" --- # BigCommerce vs commercetools: Which is searched more? Is BigCommerce or commercetools more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Headless commerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BigCommerce and commercetools - **Competitive set**: Headless commerce platforms - **Market**: Global - **Month measured**: Sep 2026 - **BigCommerce Share of Search**: 70.9% - **commercetools Share of Search**: 14.1% ## Is BigCommerce or commercetools more popular in search? - In September 2026, BigCommerce had more branded searches than commercetools among headless commerce platforms worldwide. BigCommerce had about 33,100 branded searches, while commercetools had 6,600. BigCommerce made up 70.9% of all headless commerce platform searches we track, and commercetools accounted for 14.1%. - BigCommerce was ahead of commercetools in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BigCommerce’s share of searches among headless commerce platforms worldwide moved from 72.6% to 70.9%, and its estimated monthly branded searches moved from 60.5K to 33.1K. - Across the 12 months ending September 2026, commercetools’ share of searches among headless commerce platforms worldwide moved from 14.5% to 14.1%, and its estimated monthly branded searches moved from 12.1K to 6.6K. ## Top headless commerce platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BigCommerce and commercetools were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. commercetools was listed before BigCommerce in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shopify | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | commercetools | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Medusa | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | BigCommerce | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Saleor | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Elastic Path | 6th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about headless commerce platforms - Asked ChatGPT "Which headless commerce platform should I use?": 1. Shopify, 2. commercetools, 3. Medusa, 4. BigCommerce, 5. Saleor - Asked ChatGPT "What are the best headless commerce platforms?": 1. Shopify, 2. commercetools, 3. BigCommerce, 4. Medusa, 5. Saleor - Asked ChatGPT "What's the best headless commerce platform for an online store?": 1. Shopify, 2. BigCommerce, 3. commercetools, 4. Medusa, 5. Saleor - Searched Google, AI Overview "headless commerce platforms": 1. commercetools, 2. Medusa, 3. Saleor, 4. Shopify, 5. BigCommerce - Searched Google, AI Overview "ecommerce api": 1. Shopify, 2. Elastic Path Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for headless commerce platforms worldwide in September 2026? - In September 2026, BigCommerce gained share of searches among headless commerce platforms worldwide, from 69% to 70.9%. - Estimated monthly branded searches for commercetools worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026. ## Month by month | Month | BigCommerce estimated searches | BigCommerce Share of Search | BigCommerce rank | commercetools estimated searches | commercetools Share of Search | commercetools rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 72.6% | 1 | 12.1K | 14.5% | 2 | | Nov 2025 | 49.5K | 70.4% | 1 | 9.9K | 14.1% | 2 | | Dec 2025 | 49.5K | 74.8% | 1 | 8.1K | 12.2% | 2 | | Jan 2026 | 49.5K | 72.3% | 1 | 9.9K | 14.5% | 2 | | Feb 2026 | 33.1K | 66.2% | 1 | 8.1K | 16.2% | 2 | | Mar 2026 | 33.1K | 62.2% | 1 | 9.9K | 18.6% | 2 | | Apr 2026 | 33.1K | 66.2% | 1 | 8.1K | 16.2% | 2 | | May 2026 | 27.1K | 63.6% | 1 | 6.6K | 15.5% | 2 | | Jun 2026 | 40.5K | 70.4% | 1 | 8.1K | 14.1% | 2 | | Jul 2026 | 33.1K | 68.4% | 1 | 6.6K | 13.6% | 2 | | Aug 2026 | 33.1K | 69% | 1 | 6.6K | 13.8% | 2 | | Sep 2026 | 33.1K | 70.9% | 1 | 6.6K | 14.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using BigCommerce’s and commercetools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BigCommerce**: Measured on the search terms “big commerce” and “bigcommerce”, summed into one figure. - **commercetools**: Measured on the search term “commercetools”. - [BigCommerce profile](/demand/global-en/brands/bigcommerce) - [commercetools profile](/demand/global-en/brands/commercetools) - [All headless commerce platforms worldwide](/demand/global-en/categories/headless-commerce-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BigCommerce or commercetools more popular in search? In September 2026, BigCommerce had more branded searches than commercetools among headless commerce platforms worldwide. BigCommerce had about 33,100 branded searches, while commercetools had 6,600. BigCommerce made up 70.9% of all headless commerce platform searches we track, and commercetools accounted for 14.1%. ## Cite this page Brandwave. "BigCommerce vs commercetools: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/headless-commerce-platforms/compare/bigcommerce-vs-commercetools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/headless-commerce-platforms/compare/bigcommerce-vs-commercetools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.