--- title: "Headless commerce platforms: Which are searched most?" description: "Compare the headless commerce platforms teams build on. Share of Search among BigCommerce, commercetools, Saleor, Elastic Path and Medusa, the headless commerce platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/headless-commerce-platforms" publisher: "Brandwave" --- # Headless commerce platforms: Which are searched most? Compare the headless commerce platforms teams build on. Share of Search among BigCommerce, commercetools, Saleor, Elastic Path and Medusa, the headless commerce platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Headless commerce platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: BigCommerce, 64.3% ## Which brand is most popular in search among headless commerce platforms worldwide? - In August 2026, BigCommerce was the most searched among headless commerce platforms worldwide, with an estimated 22.5K branded searches and 64.3% estimated Share of Search within this set. - commercetools is in 2nd place, 45.4 percentage points behind at 18.9% Share of Search. - Across the 11 months ending August 2026, BigCommerce’s estimated Share of Search among headless commerce platforms worldwide decreased from 67.3% to 64.3%. - Across the 11 months ending August 2026, commercetools’ estimated Share of Search among headless commerce platforms worldwide decreased from 19.9% to 18.9%. - Across the 11 months ending August 2026, Saleor’s estimated Share of Search among headless commerce platforms worldwide increased from 8.9% to 12.6%. - Across the 11 months ending August 2026, Elastic Path’s estimated Share of Search among headless commerce platforms worldwide decreased from 3.1% to 2.5%. - Across the 11 months ending August 2026, Medusa’s estimated Share of Search among headless commerce platforms worldwide increased from 0.79% to 1.7%. - Across the 11 months ending August 2026, BigCommerce’s estimated Share of Search among headless commerce platforms worldwide peaked at 70.7% in December 2025 and was lowest at 56.6% in March 2026. - Across the 11 months ending August 2026, commercetools’ estimated Share of Search among headless commerce platforms worldwide peaked at 25% in March 2026 and was lowest at 17.2% in December 2025. - Across the 11 months ending August 2026, Saleor’s estimated Share of Search among headless commerce platforms worldwide peaked at 14.2% in May 2026 and was lowest at 8.9% in November 2025. - Across the 11 months ending August 2026, Elastic Path’s estimated Share of Search among headless commerce platforms worldwide peaked at 3.3% in March 2026 and was lowest at 2.1% in December 2025. - Across the 11 months ending August 2026, Medusa’s estimated Share of Search among headless commerce platforms worldwide peaked at 2.3% in May 2026 and was lowest at 0.68% in December 2025. ## Compare search popularity between leading brands - [BigCommerce vs commercetools: compare search popularity](/demand/global-en/compare/bigcommerce-vs-commercetools): 64.3% against 18.9% Share of Search. - [BigCommerce vs Saleor: compare search popularity](/demand/global-en/compare/bigcommerce-vs-saleor): 64.3% against 12.6% Share of Search. - [BigCommerce vs Elastic Path: compare search popularity](/demand/global-en/compare/bigcommerce-vs-elastic-path): 64.3% against 2.5% Share of Search. - [commercetools vs Saleor: compare search popularity](/demand/global-en/compare/commercetools-vs-saleor): 18.9% against 12.6% Share of Search. - [commercetools vs Elastic Path: compare search popularity](/demand/global-en/compare/commercetools-vs-elastic-path): 18.9% against 2.5% Share of Search. - [Saleor vs Elastic Path: compare search popularity](/demand/global-en/compare/elastic-path-vs-saleor): 12.6% against 2.5% Share of Search. ## How did search popularity change for headless commerce platforms worldwide in August 2026? - commercetools’ estimated Share of Search among headless commerce platforms worldwide has lost ground for 3 months in a row, from 21.2% to 18.9% in August 2026. - Estimated monthly branded searches for Medusa worldwide rose 22.9% over 11 measured months, from 480 to 590 in August 2026. - Estimated monthly branded searches for Elastic Path worldwide fell 53.7% over 11 measured months, from 1.9K to 880 in August 2026. - Estimated monthly branded searches for BigCommerce worldwide fell 45.1% over 11 measured months, from 40.9K to 22.5K in August 2026. - Estimated monthly branded searches for Saleor worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | BigCommerce | 64.3% | 22.5K | +0.2% | BigCommerce | | 2 | commercetools | 18.9% | 6.6K | 0.0% | commercetools | | 3 | Saleor | 12.6% | 4.4K | 0.0% | Saleor | | 4 | Elastic Path | 2.5% | 880 | 0.0% | Elastic Path | | 5 | Medusa | 1.7% | 590 | +22.9% | Medusa | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | BigCommerce | 40.9K | 67.3% | 1 | | Oct 2025 | commercetools | 12.1K | 19.9% | 2 | | Oct 2025 | Saleor | 5.4K | 8.9% | 3 | | Oct 2025 | Elastic Path | 1.9K | 3.1% | 4 | | Oct 2025 | Medusa | 480 | 0.79% | 5 | | Nov 2025 | BigCommerce | 33.3K | 67% | 1 | | Nov 2025 | commercetools | 9.9K | 19.9% | 2 | | Nov 2025 | Saleor | 4.4K | 8.9% | 3 | | Nov 2025 | Elastic Path | 1.6K | 3.2% | 4 | | Nov 2025 | Medusa | 480 | 0.97% | 5 | | Dec 2025 | BigCommerce | 33.3K | 70.7% | 1 | | Dec 2025 | commercetools | 8.1K | 17.2% | 2 | | Dec 2025 | Saleor | 4.4K | 9.3% | 3 | | Dec 2025 | Elastic Path | 1K | 2.1% | 4 | | Dec 2025 | Medusa | 320 | 0.68% | 5 | | Jan 2026 | BigCommerce | 33.4K | 67.5% | 1 | | Jan 2026 | commercetools | 9.9K | 20% | 2 | | Jan 2026 | Saleor | 4.4K | 8.9% | 3 | | Jan 2026 | Elastic Path | 1.3K | 2.6% | 4 | | Jan 2026 | Medusa | 480 | 0.97% | 5 | | Feb 2026 | BigCommerce | 22.5K | 61.7% | 1 | | Feb 2026 | commercetools | 8.1K | 22.2% | 2 | | Feb 2026 | Saleor | 4.4K | 12.1% | 3 | | Feb 2026 | Elastic Path | 1K | 2.7% | 4 | | Feb 2026 | Medusa | 480 | 1.3% | 5 | | Mar 2026 | BigCommerce | 22.5K | 56.6% | 1 | | Mar 2026 | commercetools | 9.9K | 25% | 2 | | Mar 2026 | Saleor | 5.4K | 13.6% | 3 | | Mar 2026 | Elastic Path | 1.3K | 3.3% | 4 | | Mar 2026 | Medusa | 590 | 1.5% | 5 | | Apr 2026 | BigCommerce | 22.6K | 61.8% | 1 | | Apr 2026 | commercetools | 8.1K | 22.2% | 2 | | Apr 2026 | Saleor | 4.4K | 12% | 3 | | Apr 2026 | Elastic Path | 880 | 2.4% | 4 | | Apr 2026 | Medusa | 590 | 1.6% | 5 | | May 2026 | BigCommerce | 18.5K | 59.5% | 1 | | May 2026 | commercetools | 6.6K | 21.2% | 2 | | May 2026 | Saleor | 4.4K | 14.2% | 3 | | May 2026 | Elastic Path | 880 | 2.8% | 4 | | May 2026 | Medusa | 720 | 2.3% | 5 | | Jun 2026 | BigCommerce | 27.3K | 65.9% | 1 | | Jun 2026 | commercetools | 8.1K | 19.6% | 2 | | Jun 2026 | Saleor | 4.4K | 10.6% | 3 | | Jun 2026 | Elastic Path | 1K | 2.4% | 4 | | Jun 2026 | Medusa | 590 | 1.4% | 5 | | Jul 2026 | BigCommerce | 22.4K | 64.5% | 1 | | Jul 2026 | commercetools | 6.6K | 19% | 2 | | Jul 2026 | Saleor | 4.4K | 12.7% | 3 | | Jul 2026 | Elastic Path | 880 | 2.5% | 4 | | Jul 2026 | Medusa | 480 | 1.4% | 5 | | Aug 2026 | BigCommerce | 22.5K | 64.3% | 1 | | Aug 2026 | commercetools | 6.6K | 18.9% | 2 | | Aug 2026 | Saleor | 4.4K | 12.6% | 3 | | Aug 2026 | Elastic Path | 880 | 2.5% | 4 | | Aug 2026 | Medusa | 590 | 1.7% | 5 | | Sep 2026 | BigCommerce | — | — | — | | Sep 2026 | commercetools | — | — | — | | Sep 2026 | Elastic Path | — | — | — | | Sep 2026 | Medusa | — | — | — | | Sep 2026 | Saleor | — | — | — | ## What is being compared - **BigCommerce**: Measured on the search terms “big commerce”, “bigcommerce” and “bigcommerce ecommerce”, summed into one figure. - **commercetools**: Measured on the search term “commercetools”. - **Elastic Path**: Measured on the search term “elastic path”. - **Medusa**: Measured on the search term “medusa commerce”. - **Saleor**: Measured on the search term “saleor”. - [BigCommerce](/demand/global-en/brands/bigcommerce) - [commercetools](/demand/global-en/brands/commercetools) - [Elastic Path](/demand/global-en/brands/elastic-path) - [Medusa](/demand/global-en/brands/medusa) - [Saleor](/demand/global-en/brands/saleor) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among headless commerce platforms worldwide? In August 2026, BigCommerce was the most searched among headless commerce platforms worldwide, with an estimated 22.5K branded searches and 64.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Headless commerce platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/headless-commerce-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/headless-commerce-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.