--- title: "Mitchell & Ness vs Stetson: Which is searched more?" description: "Is Mitchell & Ness or Stetson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hats/compare/mitchell-and-ness-vs-stetson" publisher: "Brandwave" --- # Mitchell & Ness vs Stetson: Which is searched more? Is Mitchell & Ness or Stetson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mitchell & Ness and Stetson - **Competitive set**: Hats - **Market**: Global - **Month measured**: Sep 2026 - **Mitchell & Ness Share of Search**: 10.2% - **Stetson Share of Search**: 6.8% ## Is Mitchell & Ness or Stetson more popular in search? - In September 2026, Mitchell & Ness had more branded searches than Stetson among hats worldwide. Mitchell & Ness had about 246,000 branded searches, while Stetson had 165,000. Mitchell & Ness made up 10.2% of all hat searches we track, and Stetson accounted for 6.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Stetson took it in June 2026, Mitchell & Ness took it in July 2026. - Across the 12 months ending September 2026, Mitchell & Ness’ share of searches among hats worldwide moved from 9.4% to 10.2%, and its estimated monthly branded searches held steady at 246K. - Across the 12 months ending September 2026, Stetson’s share of searches among hats worldwide moved from 6.3% to 6.8%, and its estimated monthly branded searches held steady at 165K. ## Top hats in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stetson was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mitchell & Ness did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Era | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | '47 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Melin | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Stetson | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Patagonia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Kangol | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Mitchell & Ness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flexfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Borsalino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hats - Asked ChatGPT "Which hat brand should I buy?": 1. New Era, 2. '47, 3. Carhartt, 4. Stetson - Asked ChatGPT "What are the best hat brands?": 1. New Era, 2. '47, 3. Carhartt, 4. Melin, 5. Stetson, 6. Patagonia - Asked ChatGPT "What's the best hat brand for everyday wear?": 1. '47, 2. New Era, 3. Carhartt, 4. Patagonia - Searched Google, AI Overview "hat brands": 1. New Era, 2. '47, 3. Melin, 4. Carhartt, 5. Stetson, 6. Kangol - Searched Google, AI Overview "wide brim hat": named none of the brands we track Not named in any answer: Mitchell & Ness, Flexfit and Borsalino. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hats worldwide in September 2026? - In September 2026, Stetson lost share of searches among hats worldwide, from 8% to 6.8%. - Mitchell & Ness’ share of searches among hats worldwide has gained ground for 3 months in a row, from 8.8% to 10.2% in September 2026. ## Month by month | Month | Mitchell & Ness estimated searches | Mitchell & Ness Share of Search | Mitchell & Ness rank | Stetson estimated searches | Stetson Share of Search | Stetson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 9.4% | 3 | 165K | 6.3% | 5 | | Nov 2025 | 301K | 9.2% | 3 | 201K | 6.1% | 5 | | Dec 2025 | 301K | 8.2% | 3 | 246K | 6.7% | 4 | | Jan 2026 | 246K | 8.2% | 3 | 201K | 6.7% | 5 | | Feb 2026 | 201K | 8.3% | 3 | 165K | 6.8% | 5 | | Mar 2026 | 246K | 8.5% | 3 | 201K | 7% | 4 | | Apr 2026 | 246K | 9.6% | 3 | 201K | 7.8% | 4 | | May 2026 | 246K | 9.5% | 2 | 201K | 7.7% | 4 | | Jun 2026 | 246K | 8.8% | 4 | 301K | 10.8% | 2 | | Jul 2026 | 246K | 9.7% | 2 | 201K | 7.9% | 4 | | Aug 2026 | 246K | 9.8% | 2 | 201K | 8% | 4 | | Sep 2026 | 246K | 10.2% | 2 | 165K | 6.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Mitchell & Ness’ and Stetson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mitchell & Ness**: Measured on the search term “mitchell ness”. - **Stetson**: Measured on the search term “stetson”. - [Mitchell & Ness profile](/demand/global-en/brands/mitchell-and-ness) - [Stetson profile](/demand/global-en/brands/stetson) - [All hats worldwide](/demand/global-en/categories/hats): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mitchell & Ness or Stetson more popular in search? In September 2026, Mitchell & Ness had more branded searches than Stetson among hats worldwide. Mitchell & Ness had about 246,000 branded searches, while Stetson had 165,000. Mitchell & Ness made up 10.2% of all hat searches we track, and Stetson accounted for 6.8%. ## Cite this page Brandwave. "Mitchell & Ness vs Stetson: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hats/compare/mitchell-and-ness-vs-stetson This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hats/compare/mitchell-and-ness-vs-stetson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.