--- title: "Carhartt vs Kangol: Which is searched more?" description: "Is Carhartt or Kangol more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/hats/compare/carhartt-vs-kangol" publisher: "Brandwave" --- # Carhartt vs Kangol: Which is searched more? Is Carhartt or Kangol more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hats set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Carhartt and Kangol - **Competitive set**: Hats - **Market**: Global - **Month measured**: Sep 2026 - **Carhartt Share of Search**: 3.6% - **Kangol Share of Search**: 4.5% ## Is Carhartt or Kangol more popular in search? - In September 2026, Kangol had more branded searches than Carhartt among hats worldwide. Kangol had about 110,000 branded searches, while Carhartt had 87,600. Kangol made up 4.5% of all hat searches we track, and Carhartt accounted for 3.6%. - The lead changed hands once in the 12 months ending September 2026: Kangol took it in March 2026. - Across the 12 months ending September 2026, Carhartt’s share of searches among hats worldwide moved from 7.1% to 3.6%, and its estimated monthly branded searches moved from 185K to 87.6K. - Across the 12 months ending September 2026, Kangol’s share of searches among hats worldwide moved from 5.2% to 4.5%, and its estimated monthly branded searches moved from 135K to 110K. ## Top hats in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Carhartt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kangol was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Carhartt was listed before Kangol in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Era | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | '47 | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Carhartt | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Melin | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Stetson | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Patagonia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Kangol | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Mitchell & Ness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Flexfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Borsalino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hats - Asked ChatGPT "Which hat brand should I buy?": 1. New Era, 2. '47, 3. Carhartt, 4. Stetson - Asked ChatGPT "What are the best hat brands?": 1. New Era, 2. '47, 3. Carhartt, 4. Melin, 5. Stetson, 6. Patagonia - Asked ChatGPT "What's the best hat brand for everyday wear?": 1. '47, 2. New Era, 3. Carhartt, 4. Patagonia - Searched Google, AI Overview "hat brands": 1. New Era, 2. '47, 3. Melin, 4. Carhartt, 5. Stetson, 6. Kangol - Searched Google, AI Overview "wide brim hat": named none of the brands we track Not named in any answer: Mitchell & Ness, Flexfit and Borsalino. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hats worldwide in September 2026? - In September 2026, Carhartt gained share of searches among hats worldwide, from 2.4% to 3.6%. - Kangol’s share of searches among hats worldwide has gained ground for 3 months in a row, from 3.9% to 4.5% in September 2026. ## Month by month | Month | Carhartt estimated searches | Carhartt Share of Search | Carhartt rank | Kangol estimated searches | Kangol Share of Search | Kangol rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 185K | 7.1% | 4 | 135K | 5.2% | 6 | | Nov 2025 | 411K | 12.5% | 2 | 135K | 4.1% | 6 | | Dec 2025 | 685K | 18.8% | 2 | 165K | 4.5% | 6 | | Jan 2026 | 307K | 10.2% | 2 | 135K | 4.5% | 6 | | Feb 2026 | 176K | 7.2% | 4 | 110K | 4.5% | 6 | | Mar 2026 | 87.6K | 3% | 7 | 135K | 4.7% | 5 | | Apr 2026 | 67.6K | 2.6% | 7 | 135K | 5.3% | 5 | | May 2026 | 60.2K | 2.3% | 7 | 110K | 4.2% | 5 | | Jun 2026 | 60.2K | 2.2% | 7 | 110K | 3.9% | 6 | | Jul 2026 | 55.3K | 2.2% | 7 | 110K | 4.3% | 5 | | Aug 2026 | 60.2K | 2.4% | 7 | 110K | 4.4% | 5 | | Sep 2026 | 87.6K | 3.6% | 7 | 110K | 4.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Carhartt’s and Kangol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Carhartt**: Measured on the search terms “carhartt beanie” and “carhartt hat”, summed into one figure. - **Kangol**: Measured on the search term “kangol”. - [Carhartt profile](/demand/global-en/brands/carhartt) - [Kangol profile](/demand/global-en/brands/kangol) - [All hats worldwide](/demand/global-en/categories/hats): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Carhartt or Kangol more popular in search? In September 2026, Kangol had more branded searches than Carhartt among hats worldwide. Kangol had about 110,000 branded searches, while Carhartt had 87,600. Kangol made up 4.5% of all hat searches we track, and Carhartt accounted for 3.6%. ## Cite this page Brandwave. "Carhartt vs Kangol: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/hats/compare/carhartt-vs-kangol This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hats/compare/carhartt-vs-kangol. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.