---
title: "Hardware store brands: Which brands are most popular in search?"
description: "Compare the hardware store brands people buy from. Share of Search among Home Depot, Lowe's, Ace Hardware, Bunnings and Mitre 10, the hardware store brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/hardware-store-brands"
publisher: "Brandwave"
---

# Hardware store brands: Which brands are most popular in search?

Compare the hardware store brands people buy from. Share of Search among Home Depot, Lowe's, Ace Hardware, Bunnings and Mitre 10, the hardware store brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hardware store brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Home Depot, 63.1%

## Which brand is most popular in search among hardware store brands worldwide?

- In August 2026, Home Depot was the most searched among hardware store brands worldwide, with an estimated 37.2M branded searches and 63.1% estimated Share of Search within this set.
- Lowe's is in 2nd place, 40.1 percentage points behind at 23.1% Share of Search.
- Across the 11 months ending August 2026, Home Depot’s estimated Share of Search among hardware store brands worldwide increased from 61.3% to 63.1%.
- Across the 11 months ending August 2026, Lowe's’ estimated Share of Search among hardware store brands worldwide increased from 22.4% to 23.1%.
- Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among hardware store brands worldwide decreased from 8.2% to 5.7%.
- Across the 11 months ending August 2026, Home Depot’s estimated Share of Search among hardware store brands worldwide peaked at 64% in May 2026 and was lowest at 56.4% in December 2025.
- Across the 11 months ending August 2026, Lowe's’ estimated Share of Search among hardware store brands worldwide peaked at 26.5% in June 2026 and was lowest at 22.4% in October 2025.
- Across the 11 months ending August 2026, Ace Hardware’s estimated Share of Search among hardware store brands worldwide peaked at 8.4% in July 2026 and was lowest at 6.4% in February 2026.
- Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among hardware store brands worldwide peaked at 9.3% in December 2025 and was lowest at 4.7% in May 2026.
- Across the 11 months ending August 2026, Ace Hardware rose from 4th to 3rd among hardware store brands worldwide.
- Across the 11 months ending August 2026, Bunnings fell from 3rd to 4th among hardware store brands worldwide.
- Across the 11 months ending August 2026, Mitre 10 held steady: its estimated Share of Search among hardware store brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Home Depot vs Lowe's: compare search popularity](/demand/global-en/compare/home-depot-vs-lowe-s): 63.1% against 23.1% Share of Search.
- [Home Depot vs Ace Hardware: compare search popularity](/demand/global-en/compare/ace-hardware-vs-home-depot): 63.1% against 6.9% Share of Search.
- [Home Depot vs Bunnings: compare search popularity](/demand/global-en/compare/bunnings-vs-home-depot): 63.1% against 5.7% Share of Search.
- [Lowe's vs Ace Hardware: compare search popularity](/demand/global-en/compare/ace-hardware-vs-lowe-s): 23.1% against 6.9% Share of Search.
- [Lowe's vs Bunnings: compare search popularity](/demand/global-en/compare/bunnings-vs-lowe-s): 23.1% against 5.7% Share of Search.
- [Ace Hardware vs Bunnings: compare search popularity](/demand/global-en/compare/ace-hardware-vs-bunnings): 6.9% against 5.7% Share of Search.

## How did search popularity change for hardware store brands worldwide in August 2026?

- In August 2026, Home Depot gained estimated Share of Search among hardware store brands worldwide, from 62.3% to 63.1%.
- In August 2026, Ace Hardware lost estimated Share of Search among hardware store brands worldwide, from 8.4% to 6.9%.
- Bunnings’ estimated Share of Search among hardware store brands worldwide has gained ground for 3 months in a row, from 4.7% to 5.7% in August 2026.
- Estimated monthly branded searches for Mitre 10 worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Home Depot | 63.1% | 37.2M | 0.0% | Home Depot |
| 2 | Lowe's | 23.1% | 13.6M | 0.0% | Lowe's |
| 3 | Ace Hardware | 6.9% | 4.1M | -18.2% | Ace Hardware |
| 4 | Bunnings | 5.7% | 3.4M | 0.0% | BUNNINGS (NZ) LIMITED |
| 5 | Mitre 10 | 1.1% | 673K | +22.4% | MITRE 10 (NEW ZEALAND) LIMITED |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home Depot | 37.2M | 61.3% | 1 |
| Oct 2025 | Lowe's | 13.6M | 22.4% | 2 |
| Oct 2025 | Bunnings | 5M | 8.2% | 3 |
| Oct 2025 | Ace Hardware | 4.1M | 6.7% | 4 |
| Oct 2025 | Mitre 10 | 823K | 1.4% | 5 |
| Nov 2025 | Home Depot | 45.5M | 62.4% | 1 |
| Nov 2025 | Lowe's | 16.6M | 22.8% | 2 |
| Nov 2025 | Ace Hardware | 5M | 6.9% | 3 |
| Nov 2025 | Bunnings | 5M | 6.9% | 4 |
| Nov 2025 | Mitre 10 | 823K | 1.1% | 5 |
| Dec 2025 | Home Depot | 37.2M | 56.4% | 1 |
| Dec 2025 | Lowe's | 16.6M | 25.2% | 2 |
| Dec 2025 | Bunnings | 6.1M | 9.3% | 3 |
| Dec 2025 | Ace Hardware | 5M | 7.6% | 4 |
| Dec 2025 | Mitre 10 | 1M | 1.5% | 5 |
| Jan 2026 | Home Depot | 37.2M | 57.6% | 1 |
| Jan 2026 | Lowe's | 16.6M | 25.7% | 2 |
| Jan 2026 | Ace Hardware | 5M | 7.7% | 3 |
| Jan 2026 | Bunnings | 5M | 7.7% | 4 |
| Jan 2026 | Mitre 10 | 823K | 1.3% | 5 |
| Feb 2026 | Home Depot | 30.4M | 58.3% | 1 |
| Feb 2026 | Lowe's | 13.6M | 26.1% | 2 |
| Feb 2026 | Bunnings | 4.1M | 7.8% | 3 |
| Feb 2026 | Ace Hardware | 3.4M | 6.4% | 4 |
| Feb 2026 | Mitre 10 | 673K | 1.3% | 5 |
| Mar 2026 | Home Depot | 45.5M | 63.3% | 1 |
| Mar 2026 | Lowe's | 16.6M | 23.1% | 2 |
| Mar 2026 | Ace Hardware | 5M | 7% | 3 |
| Mar 2026 | Bunnings | 4.1M | 5.7% | 4 |
| Mar 2026 | Mitre 10 | 673K | 0.94% | 5 |
| Apr 2026 | Home Depot | 45.5M | 63.3% | 1 |
| Apr 2026 | Lowe's | 16.6M | 23.1% | 2 |
| Apr 2026 | Ace Hardware | 5M | 7% | 3 |
| Apr 2026 | Bunnings | 4.1M | 5.7% | 4 |
| Apr 2026 | Mitre 10 | 673K | 0.94% | 5 |
| May 2026 | Home Depot | 45.5M | 64% | 1 |
| May 2026 | Lowe's | 16.6M | 23.3% | 2 |
| May 2026 | Ace Hardware | 5M | 7% | 3 |
| May 2026 | Bunnings | 3.4M | 4.7% | 4 |
| May 2026 | Mitre 10 | 673K | 0.95% | 5 |
| Jun 2026 | Home Depot | 37.2M | 59.3% | 1 |
| Jun 2026 | Lowe's | 16.6M | 26.5% | 2 |
| Jun 2026 | Ace Hardware | 5M | 8% | 3 |
| Jun 2026 | Bunnings | 3.4M | 5.3% | 4 |
| Jun 2026 | Mitre 10 | 550K | 0.88% | 5 |
| Jul 2026 | Home Depot | 37.2M | 62.3% | 1 |
| Jul 2026 | Lowe's | 13.6M | 22.8% | 2 |
| Jul 2026 | Ace Hardware | 5M | 8.4% | 3 |
| Jul 2026 | Bunnings | 3.4M | 5.6% | 4 |
| Jul 2026 | Mitre 10 | 550K | 0.92% | 5 |
| Aug 2026 | Home Depot | 37.2M | 63.1% | 1 |
| Aug 2026 | Lowe's | 13.6M | 23.1% | 2 |
| Aug 2026 | Ace Hardware | 4.1M | 6.9% | 3 |
| Aug 2026 | Bunnings | 3.4M | 5.7% | 4 |
| Aug 2026 | Mitre 10 | 673K | 1.1% | 5 |
| Sep 2026 | Ace Hardware | — | — | — |
| Sep 2026 | Bunnings | — | — | — |
| Sep 2026 | Home Depot | — | — | — |
| Sep 2026 | Lowe's | — | — | — |
| Sep 2026 | Mitre 10 | — | — | — |

## What is being compared

- **Ace Hardware**: Measured on the search term “ace hardware”.
- **Bunnings**: Measured on the search term “bunnings”.
- **Home Depot**: Measured on the search term “home depot”.
- **Lowe's**: Measured on the search term “lowes”.
- **Mitre 10**: Measured on the search term “mitre 10”.

- [Ace Hardware](/demand/global-en/brands/ace-hardware)
- [Bunnings](/demand/global-en/brands/bunnings)
- [Home Depot](/demand/global-en/brands/home-depot)
- [Lowe's](/demand/global-en/brands/lowe-s)
- [Mitre 10](/demand/global-en/brands/mitre-10)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hardware store brands worldwide?

In August 2026, Home Depot was the most searched among hardware store brands worldwide, with an estimated 37.2M branded searches and 63.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Hardware store brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/hardware-store-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/hardware-store-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.